- "What are the things to do to not succeed in China?"
- "What are the examples to follow or not to follow?"
100% application addressing the current business in China today. The reality of business in China is little known European business leaders. However, successful application in China, today more than ever, the adaptation of our frames of reference and our managerial tools to "Chinese reality". Should be addressed to the business world as a whole cultural and economic. The application addresses the important issues of information and its relevance, trading, protection of intellectual property, patents, management and male / female relations etc ... This is why this application is both a treaty negotiation and management guide intercultural issues. It will answer all your questions: - How to approach the market? - How to negotiate with their partners? - What structure set in place? - What pitfalls of management "Chinese" defeat? - How to manage crises ... ? You will find many useful tips for your business in this country, where everything is still possible for European companies which provide the means to explore this market and know it well. French companies are growing in China. France has been the same in 2012, the European country most active in the Chinese market of mergers and acquisitions. Human resources become the sinews of war.