A must-have reference book for marketing people.
If only to get a handle on those allusions you've heard about, but can't place. It puts the Internet phenomenon into perspective
. --Jim Sterne - Founder of the eMetrics Marketing Optimization Summit
An in-depth history of the Internet & the marketing tools it brought to the marketplace. With carefully researched facts, a fun romp through time, with clarity about how to proceed as a marketer. --Gillian Muessig - President & Co-founder SEOmoz
A romp through the history of the Internet. Reading it bring fresh insight to trends
that made this modern marvel and reminds us that the more things change, the more they remain the same" --Warren Whitlock BestSellerAuthors.com
From the Back Cover
Alan K'necht, the founder and president of K'nechtology Inc. and a partner at Digital Always Media, is an internationally published columnist who has been interviewed by numerous publications including Cnet, The Wall Street Journal, Globe & Mail, National Post, Webmaster Radio and CBC radio for his take on all things Internet. He has personally been involved full-time with Internet strategies and marketing since 1995 and since 1998 has delivered many informative and entertaining keynotes and conference addresses throughout North America, Australia and England.
Geri Rockstein has been passionate about words from the time she was four years old when she started to read. She started writing for the Internet over 10 years ago while she was the division director of an online music delivery company. Realizing that cutting and pasting offline materials onto websites was counterproductive, she began to write effectively for the online world. Over the years Geri has written for a wide range of clients in many industries. Geri provides her clients with a full range of business communications, both online and offline, including brochures, newsletters, press releases, articles, and corporate blogs.