Buy new:
$12.95
Get Fast, Free Shipping with Amazon Prime FREE Returns
Return this item for free
  • Free returns are available for the shipping address you chose. You can return the item for any reason in new and unused condition: no shipping charges
  • Learn more about free returns.
FREE delivery Sat, Oct 8 if you spend $25 on items shipped by Amazon
Or fastest delivery Wed, Oct 5. Order within 19 hrs 55 mins
In Stock.
[{"displayPrice":"$12.95","priceAmount":12.95,"currencySymbol":"$","integerValue":"12","decimalSeparator":".","fractionalValue":"95","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"p02lH%2FReEZ%2BiR1iMleP%2FtreCnHyUAQ6tK0J24KHOHJM9JEuf%2FUgB0sB1bLJ4zgVHSnYfNTFwyV47OUuqtH8PVhPDpP4vP76NxE70Bqna50KJxvvDRTjoQHImU9iqOdXqv3QguDaV2Zo%2BtgOTatIHYg%3D%3D","locale":"en-US","buyingOptionType":"NEW"}]
$$12.95 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$12.95
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Ships from
Amazon.com
Sold by
Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Return policy: Eligible for Return, Refund or Replacement within 30 days of receipt
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
The Last Original Idea: A... has been added to your Cart
Share
Have one to sell?
Loading your book clubs
There was a problem loading your book clubs. Please try again.
Not in a club? Learn more
Amazon book clubs early access

Join or create book clubs

Choose books together

Track your books
Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more

Follow the Author

Something went wrong. Please try your request again later.

The Last Original Idea: A Cynic's View of Internet Marketing Paperback – December 16, 2010

4.4 out of 5 stars 13 ratings

Price
New from Used from
Paperback
$12.95
$12.49 $6.18

Enhance your purchase


Books with Buzz
Discover the latest buzz-worthy books, from mysteries and romance to humor and nonfiction. Explore more

Editorial Reviews

Review

An in-depth history of the Internet & the marketing tools it brought to the marketplace. With carefully researched facts, a fun romp through time, with clarity about how to proceed as a marketer. --Gillian Muessig - President & Co-founder SEOmoz

From the Back Cover

Alan K'necht, the founder and president of K'nechtology Inc. and a partner at Digital Always Media, is an internationally published columnist who has been interviewed by numerous publications including Cnet, The Wall Street Journal, Globe & Mail, National Post, Webmaster Radio and CBC radio for his take on all things Internet. He has personally been involved full-time with Internet strategies and marketing since 1995 and since 1998 has delivered many informative and entertaining keynotes and conference addresses throughout North America, Australia and England. Geri Rockstein has been passionate about words from the time she was four years old when she started to read. She started writing for the Internet over 10 years ago while she was the division director of an online music delivery company. Realizing that cutting and pasting offline materials onto websites was counterproductive, she began to write effectively for the online world. Over the years Geri has written for a wide range of clients in many industries. Geri provides her clients with a full range of business communications, both online and offline, including brochures, newsletters, press releases, articles, and corporate blogs.
Cure your wanderlust for less with virtual travel
Amazon Explore Browse now

Product details

  • Publisher ‏ : ‎ Infinity Publishing (December 16, 2010)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 110 pages
  • ISBN-10 ‏ : ‎ 0741461455
  • ISBN-13 ‏ : ‎ 978-0741461452
  • Item Weight ‏ : ‎ 4.8 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.25 x 8.5 inches
  • Customer Reviews:
    4.4 out of 5 stars 13 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Alan recently became a founding partner at Toronto based Digital Always Media Inc., a growing firm dedicated to bringing the best in digital marketing services and advice to his clients. Alan is also a lecturer for the University of San Francisco's on-line Internet marketing program.

Throughout his career, Alan K'necht has implemented web analytic and Internet marketing solutions. He has worked in the online marketing sector since 1996. Clients have included Canada's Federal Government, the US Navy, Inter-American Development Bank, Toyota Canada, media organizations, several e-commerce companies and a wide array of other businesses. Through web analytics K'necht has helped clients maximize Return on Investment (ROI) for their web site marketing initiatives.

K'necht is an internationally published columnist and has been interviewed by numerous publications including: Cnet, The Wall Street Journal, Globe & Mail, National Post and CBC radio and WebmasterRadio.FM.

Geri Rockstein has been passionate about words from the time she was four years old when she started to read. She started writing for the Internet over 10 years ago while she was the division director of an online music delivery company. Realizing that cutting and pasting offline materials onto websites was counterproductive, she began to write effectively for the online world. Over the years Geri has written for a wide range of clients in many industries. Geri provides her clients with a full range of business communications, both online and offline, including brochures, newsletters, press releases, articles, and corporate blogs.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
13 global ratings
5 star
40%
4 star
60%
3 star 0% (0%) 0%
2 star 0% (0%) 0%
1 star 0% (0%) 0%

Top reviews from the United States

Reviewed in the United States 🇺🇸 on January 5, 2011
One person found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on December 26, 2010
One person found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on November 30, 2010
One person found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on November 23, 2010
One person found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on July 6, 2011
One person found this helpful
Report abuse
Reviewed in the United States 🇺🇸 on November 28, 2011
One person found this helpful
Report abuse