Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
The Last TV Evangelist: Why the Next Generation Couldn't Care Less About Religious Media Paperback – Full length, February 3, 2009
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
Frequently bought together
Customers who bought this item also bought
Top customer reviews
The bad news is that television is too expensive, there are too many channels demanding people’s attention, it is nearly impossible for a new ministry to be heard above the chatter of ministries offering “Jesus-junk” and asking for seed-faith offerings, and the bar for producing quality programming is prohibitively expensive. Every ministry is reaching the whole world, leading millions to Christ, available in umpteen millions of households, and offering books and tapes. So how am I different? How can I be heard over the noise?
The good news is that I have a Mac and I can make videos, I can post those videos on You Tube, I can promote those videos through social networking sites like FaceBook, Twitter, and MySpace. I can build a nitch community that cares about reaching people who have never heard the Gospel before.
In the past, TV has been the gateway for people discovering ministries. Now, with the proliferation of channels, TV no longer is a gateway, it is a destination for those who already know about a ministry. Because there is so much programming available, people will have to deliberately search for your ministry. In the future, every ministry will have its own channel. Or at least every ministry will have on demand programming on their website. So, television is still an important tool in maintaining relations with those interested in your ministry, but it is less effective as a means to finding an audience.
Here are some questions I am thinking about after reading this book:
1. Do I have a compelling enough story to attract attention in today’s media saturated environment?
2. When there are hundreds of ministries “reaching the world” how can I stand out?
3. How do I genuinely reach out to today’s younger generation instead of just fundraising from an older generation of Christians?
4. How do I pay for equipment, production, and airtime. I want to be excellent, but where does the money come from?
5. If TV ministry was last generation, what is the tool that will reach this generation?
6. Is it worth the time and effort for us to become a media ministry?
If we really care about reaching beyond the present, and recent past, we have to be willing to change our means of communication.
This book is a clear, if blunt, call for needed change.
While not everyone has the freedom to make wholesale changes in the ministry where they are serving - this book should inspire any reader, regardless of their position in the organization's food chain, to begin to ask "why can't we do things differently?"!
To be honest this book is causing me to re-think several areas of ministry. The Word tells us that iron sharpens iron. This book is like flint - it's a hard pill to swallow but it should spark the imagination of anyone who's not dead from the neck up.
Did I agree with every premise, no, but did this book cause me to think, and think hard about future media ministry direction - YES!
Frankly I don't remember the last time I paid full price for a book but I would have paid more than they were asking for this one.
Yes, he takes us to task but in the end Cooke wants us to succeed in reaching the current, and next, generations for Christ.
It shows in every page.
Thanks for a great read, if not for a good night's sleep . . .