I am so thankful to Graciela for writing this book. I am a college student and I would get frustrated every time I had a class that was supposed to highlight the positive things that Latinos are doing in our society today and entrepreneurship was seldom on the of the things mentioned. I know that there are millions of Latinos doing great things today, but no one gives them great importance and it is very rare to see them on the news channels, magazines, the newspapers or in academic books. It's a real shame, especially for the academia field to ignore this aspect of Latinos. Thanks to Graciela, we can get to know some Latinos making significant impacts in our country. Thank you Graciela Tiscareno-Sato!
As a community college instructor in Silicon Valley, I've now assigned Latinnnovating to numerous classes -- so I've watched more than 100 students read, study, and at times devour this book. Within its pages they find three things they hunger for: courage, commitment, and a vision of the future that includes them. Surprisingly, this applies just as strongly to non-latino/a students (of all ages, ethnicities, religious social, and economic backgrounds) -- because they can see and recognize many of the same conflicts and concepts in themselves. I love the way the book not only challenges but explodes negative stereotypes. I love its combination of familial and financial wisdom. I love the author's directness and diligence in hunting down additional resources within each field of endeavor she presents. Most of all, I love turning the word "disadvantaged" into "creatively advantaged" -- valuing the skills and vision and know-how students already bring with them into the classroom so that they can learn from a place of vision, value, and self-respect. I've given away copies to college-aged friends to help inspire them to take the next step into or beyond school. I've watched other colleagues from English, Communications, Business and other fields eagerly adopt the book for their own classes. And I've just re-ordered the book as a central required reading selection for the next coming academic year! Meanwhile, for those of you lucky enough to host Graciella Tiscareño-Sato in person on your campus, let me assure you that she is a remarkably polished speaker who knows exactly how to connect with students of all backgrounds and abilities -- because she was very much "in their shoes" once herself and they can sense it and respect it and learn from it in a dozen different ways. After her lectures on my campus this term, dozens of students eagerly lined up with questions and comments and requests for advice, and Graciella graciously spoke individually and in small groups with each one. Hers is a vision that can be shared by all.
I started the chapter about Rosamaria Caballero-Stafford and just couldn't put it down. I will admit I have a penchant for green business, but the writing style is what kept me turning every page. When I initially thought of it as a book of Latino success stories, I expected something to be different about the successful entrepreneurs because they are Latino and their different, right? My ignaorance got a big dose of reality. While it is about time that Latinos get treated with the same respect as any other group, the book demonstrated to me that we are all just people. An entrepreneur is an entrepreneur no matter what language they speak and the founders of Green Irene are not unique because they are Latino necessarily, but because they believed in something, put it into practice and created an opportunity to spread that conviction to others. I'm infected. Thanks for the inspiration.
If you've ever had doubts about whether you can do good for the planet with your own business, think again. The environmental and green business movements have long been populated by caucasians. However, here are precious insights from Latinos and Latinas who have pushed past obstacles and stereotypes to create new pathways for themselves; as an Asian-American, I can appreciate how difficult it is to find such success stories. In addition, many handy weblinks and resources are sprinkled throughout the book. Finally, Graciela's writing makes for an enjoyable read that is accessible to a wide audience, and I recommend that you hear her in person if you ever have a chance. Muchas gracias, Graciela.
I just finished reading this book. I believe that it should be required reading for all high school and community college students. Especially students who attend high schools in improvised inner city areas and/or community college students who need to take remedial classes. These stories might become the catalyst that sparks a green-industry entrepreneurial idea for these students and gives them hope that they can succeed despite not having had the best start in life nor academic preparations. In this case, it would help create a win-win situation for both them and our society.
I spent a good week reading and reviewing the material provided in this book. The book introduces us to 10 different innovators, shares their background, how they came into their perspective field. The factors and the moments where preparation and opportunity met which enabled them to create jobs. What I also found helpful is the book has wide appeal. It is just as valuable for people in career transition as it is to high school or college students. Lastly as an advocate for education I treasure the role models presented to our community through this stories. The fact that they are all Latinos is a bonus!