- Paperback: 294 pages
- Publisher: Worthy Shorts (March 25, 2013)
- Language: English
- ISBN-10: 1937504514
- ISBN-13: 978-1937504519
- Product Dimensions: 6.1 x 0.6 x 9.2 inches
- Shipping Weight: 15.2 ounces
- Average Customer Review: 4 customer reviews
- Amazon Best Sellers Rank: #1,821,397 in Books (See Top 100 in Books)
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Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom
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Top customer reviews
As a Multicultural marketer, it is refreshing to read Cartagena's work. Cartagena style is professional, passionate and personal - she walks the reader through key topics and shares a pragmatic path to building cultural IQ & cultural relevance with the Latino community.
Especially valuable are the succinct contributions and collaborations ("Rise of Marketing Accountability" by Roberto Ruiz & "Total Market Strategy Roadmap" by Graciela Eleta) from Cartagena's network of industry experts on Hispanic strategy. Additionally valuable is the Reference Guide that includes Hispanic research organizations, publications & conferences.
Overall, a valuable & enjoyable read and reference- one that asks each of us to consider, "What about Hispanic?" as a growth opportunity and provides the tools to move into sustainable action. Recommended.
- Kevin Sullivan
Founder, KSC, inc.
The book continually demonstrates how the Hispanic population is influencing the Non-Hispanic population. Personally, I like the electronic version since she's provided a multitude of links to her sources.