Launch: An Internet Millionaire's Secret Formula to Sell Almost Anything Online, Build a Business You Love and Live the Life of Your Dreams Kindle Edition
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Top customer reviews
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Having said that, Jeff has ideas that may work. I'm not sure I'd use them, but they may work. His general premise is to compile a good list and give the users good content. Some of it for free before you hit them with your offer. Get some feedback and tweak it. To do this there are some general steps to follow. I believe I read this in a prior review: Jeff glances over the part about creating a good list. What if you don't have a good list? Well, that's easy! Just start calling on your social media friends to subscribe to your offering! Way back in my day when I started selling we called this 'The Friends and Family Plan'. Did you ever have a friend come to you because they just started selling insurance? Yeah, it's like that. The thing is, I like my friends, or at least most of them. So, unless you have a good list you're starting in the hole. There is another option: Jeff does give you some ideas on creating your lists. I'm not sure this is the method I would follow, but it's there. Build your lists and come back to this book when you've built up a solid base.
I've read a ton of books on these types of subjects. Believe it or not, if you're into this type of marketing your may want to read the 4 Hour Work Week by Tim Ferris. It's the same idea, but I liked it better. Here's the other thing that I've learned along the way: You don't have to do all of this yourself. It literally took me years to figure this out. There are plenty of freelance sites out there that you can source literally every step of this process for real cheap, and you take on a management role saving yourself a ton of time with better results.
In short, I'm not saying I hated it. I'm merely saying that I most likely won't be using Jeff's ideas, nor will I be signing up for his Product Launch Formula.
Update -- It looks like anything but 5-star reviews are getting pushed down by quick one or two sentence reviews that add nothing. Something is definitely going on here... Buyer beware
If you want the real ABC 123 step by step, then OF COURSE you have to buy his online courses * UPSELL ALERT * , to actually be able to do a real launch correctly. ALso, he trys to make you think you can do it, but if you dont have skills in a specific field and are not a master of a specific field, you wont be able to sell anyone information of any kind
Throughout the entire book, Jeff is pushing the idea of creating an email list (which is not a new concept at all) and his method will only work if you already have an established email list (100+ subscribers). He never gives any valuable information on how to create your list from scratch. It's funny that he calls the book "Launch" because this implies he will help you start your business in a big way but he spends the entire book preaching to established business owners.
At one point he says that if you don't have an email list, you should use your social media contacts (i.e. friends and family). What if my friends and family aren't my target market? What if I don't want to just peddle product to people I know already? This is not new or valuable information.
The worst part about the book is that it's filled with links to his website, where I assume he wants to sell you his class. This book doesn't include a secret formula at all. Most of it is regurgitated concepts you could easily find on any business blog. It serves as a teaser for his real product - the online class. This book shouldn't be sold at all. It should be free because it literally has no new information. Save your money.