Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.
Download to your computer
Kindle Cloud Reader
Facebook Twitter Pinterest <Embed>
Buy New
$10.28
  • List Price: $17.95
  • Save: $7.67 (43%)
FREE Shipping on orders with at least $25 of books.
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.
Launch: An Internet Milli... has been added to your Cart
Want it Tuesday, Oct. 18? Order within and choose Two-Day Shipping at checkout. Details
Ship to:
Select a shipping address:
To see addresses, please
or
Please enter a valid US zip code.
or

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 4 images

Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams Paperback – June 24, 2014

by
Jeff Walker (Author)
› Visit Amazon's Jeff Walker Page
Find all the books, read about the author, and more.
See search results for this author
Are you an author? Learn about Author Central
Jeff Walker (Author)
4.5 out of 5 stars 1,055 customer reviews
See all 11 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
$12.38
— —
Hardcover
"Please retry"
$30.67
$22.60 $19.10
Paperback
"Please retry"
$10.28
$6.28 $3.25
Audible, Unabridged
"Please retry"
$0.00
Free with your Audible trial
MP3 CD, Audiobook, MP3 Audio, Unabridged
"Please retry"
$14.99
$7.00 $10.06
Be Obsessed or Be Average
"Be Obsessed or Be Average"
A personal finance book about a man who went from rock bottom to multi-millionaire by pursuing his passion. Learn more | Kindle book
$10.28 FREE Shipping on orders with at least $25 of books. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.
click to open popover

Frequently Bought Together

  • Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
  • +
  • DotCom Secrets: The Underground Playbook for Growing Your Company Online
  • +
  • Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
Total price: $34.20
Buy the selected items together

Customers Viewing This Page May Be Interested In These Sponsored Links

  (What's this?)
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle Edition for FREE. Print edition purchase must be sold by Amazon. Learn more.
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
  • Thousands of books are eligible, including current and former best sellers.
  • Look for the Kindle MatchBook icon on print and Kindle book detail pages of qualifying books. You can also see more Kindle MatchBook titles here or look up all of your Kindle MatchBook titles here.
  • Read the Kindle edition on any Kindle device or with a free Kindle Reading App.
  • Print edition must be purchased new and sold by Amazon.com.
  • Gifting of the Kindle edition at the Kindle MatchBook price is not available.
Learn more about Kindle MatchBook.
New York Times best sellers
Browse the New York Times best sellers in popular categories like Fiction, Nonfiction, Picture Books and more. See more

Product Details

  • Paperback: 206 pages
  • Publisher: Morgan James Publishing (June 24, 2014)
  • Language: English
  • ISBN-10: 1630470171
  • ISBN-13: 978-1630470173
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 10.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (1,055 customer reviews)
  • Amazon Best Sellers Rank: #4,099 in Books (See Top 100 in Books)

    •  Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested In These Sponsored Links

  (What's this?)

Customer Reviews

Top Customer Reviews

3.0 out of 5 starsStrong book, very informative, but two things are missing
By Pascal Charel on June 23, 2014
Format: Paperback
"Launch" is a very informative yet pretty entertaining read aimed at small-business owners or starting-out entrepreneurs.

In this book, Jeff Walker does his best to describe why and how Mr. Everyman should start their online business with speed, creating a conversation in their market and gathering feedback and even pre-sales before your product is even created.

The book describes the "old school" way of starting a business incrementally - coming out with a product after 3 years working in secret in a basement, and expecting it to sell - as "Hope" marketing, and explains why this approach has failed time and time again.

What I liked about this book :
1. First off, the author seems to really know what he's talking about. It seems that every successful business author and trainer has learned from Jeff Walker's launch strategies and he uses a lot of case studies from them, and other students that are not in the "business" niche, to back up each chapter.
I have a strong aversion for untested theories, so I was glad to read page after page of actual step-by-step advice backed up with real-life examples. The author also provides "swipe copy" (tidbits and examples of email and sales scripts that you can use in your own product launch).

2. Speaking of providing additional content, this book also references a lot of additional free resources.Read more ›
15 Comments 425 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
5.0 out of 5 starsLaunch is the Must Have book for both budding entrepreneurs and seasoned business people!
By Anne P. Mitchell TOP 500 REVIEWER on June 19, 2014
Format: Paperback
First, let me qualify myself: I have been an entrepeneur and business person for more than 20 years. I was a reader for and mentioned in Guy Kawasaki's "Art of the Start". My point is, I know a thing or two about launching and bringing a business to fruition, and making a successful go of it.

In my opinion, Jeff Walker's "Launch" is right up there with Kawasaki's "Art of the Start" as a must-have "how to" business book. In fact, for anybody starting or rebooting a business - especially an online business - those two books, together, will give any motivated entrepreneur or businessperson all the information and foundation they need. Launch in particular is *the* book for someone looking to start or grow an online business.

And here's the thing - Walker doesn't just talk the talk - he has clearly walked the walk. And he leads you through how to create a successful launch, step-by-step. And he's not just some man behind the curtain - the book points out that you can find him - and access free resources - at his websites.

Old school marketers and business people often don't get that the Internet is a different beast. There is an entirely separate "Internet economy", and the business dynamics on the Internet are different. In short, how to successfully conduct business on the Internet is different. Walker explains how to do this in Launch.

If you are an Internet business person, or want to to be, then you should get and *read* Launch - now.
5 Comments 155 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
4.0 out of 5 starsGreat insights into launching products and services, both online and off.
By Mike L Murphy on June 24, 2014
Format: Paperback
I've invested in Jeff's online training program, Product Launch Formula. It's a great resource and inspired me to become an entrepreneur.

I was a little skeptical to buy this book, because most marketers sell their sales letter as a book. You pay for the book and realize it's all a scheme to get you to buy the author's products and services. These types of books are thin on content.

Jeff has taken the opposite approach.

He wrote a dense book that never mentions his higher priced program. He really lays down how to do a launch and provides enough case studies and 'how-to' to make this book a no-brainer if you're a marketer. Within internet marketing circles Jeff is a legend and known for being honest and providing value.

My only complaint with the book is that there's no checklist or links to a checklist for conducting your own launch. The book gives you all the info you'd need to do that, but it would have been cool to have one already done. Maybe in the next edition?
2 Comments 73 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
3.0 out of 5 starsYou May Want To Launch Yourself Into Another Book
By Mike on September 11, 2014
Format: Kindle Edition Verified Purchase
Well... I liked it, but... Let me start by saying that I don't review much, but I felt compelled to write on this one due to all of the five stars out there for Jeff Walker. I think there are a) either a lot of Jeff Walker zealots out there or b) there was some type of incentive to give Launch a 5-star review. A little background - I own a successful software company. We delve into all types of ventures -- I like the space and I'm intrigued by new ways to market our business. Everything from Pay Per Click (PPC) to Organic Search (SEO) to Email campaigns to Webinars to Blogs. We've done them all and continue to do so with success; however, we're learning every day. Jeff makes web marketing seem easy. You just connect the dots when it's time to make some money. Oh, btw, if it doesn't seem that easy to you sign up for Jeff's Product Launch Formula. This book is a soft sell for that product. If you finish this book and look back it's actually a step-by-step process of his outline for building authority, trust, suspense, etc. At the end I felt like I got played and just laughed to myself.

Having said that, Jeff has ideas that may work. I'm not sure I'd use them, but they may work. His general premise is to compile a good list and give the users good content. Some of it for free before you hit them with your offer. Get some feedback and tweak it. To do this there are some general steps to follow. I believe I read this in a prior review: Jeff glances over the part about creating a good list. What if you don't have a good list? Well, that's easy! Just start calling on your social media friends to subscribe to your offering! Way back in my day when I started selling we called this 'The Friends and Family Plan'.Read more ›
1 Comment 30 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Most Recent Customer Reviews

5.0 out of 5 starsJeff Thanks for this book!

It is my honor to write this review. I have followed Jeff since about 2008 with his product launch formula. I became hooked. Read more

Published 4 days ago by Earl Hall Studio
5.0 out of 5 starsFive Stars

Good information

Published 6 days ago by jesus p. de jesus
1.0 out of 5 starsLook elsewhere for advice that you can actually use.

This book is a huge disappointment. The secret formula is not contained herein. It's a lot of talk and blah blah and storytime and "I knew a guy who had a business and he did... Read more

Published 6 days ago by melange
5.0 out of 5 starsFive Stars

Good ideas

Published 10 days ago by Kelli
1.0 out of 5 starsWay too much fluff

This book is a ton of fluff. Very little content. Mostly promoting his "secret formula" basically a bunch of common sense suggestions he created buzz words for. Read more

Published 12 days ago by Chris
5.0 out of 5 starsA tool for the internet age

I so admire Jeff Walker for his willingness to share the principles and the system that made him so successful. Want to know how I know he is real? Read more

Published 13 days ago by C Cruz
1.0 out of 5 starsDon't waste time

Bunch of fluff.

Published 14 days ago by Amazon Customer
5.0 out of 5 starsOne of the best books I have read in years

One of the best books I have read in years. If you have a business or are starting one you need to use Walker's formula to kick your business into full success.

Published 14 days ago by Kevin
5.0 out of 5 starsThis stuff works - I actually DO this book, regularly!

This is an awesome book.
I say that because I have used techniques in this book, and the WORK like crazy! Read more

Published 14 days ago by Eric Z
5.0 out of 5 starsbe happy and live the life of your dream

This book is not only about launching a product or a business.
It's a way to find success for what you are truly made in life, be happy and live the life of your dream!

Published 14 days ago by Cedric Biennais

Set up an Amazon Giveaway

Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams
Set up a giveaway

There's a problem loading this menu right now.

Learn more about Amazon Prime.

Pages with Related Products. See and discover other items: discount books, how to launch a product