Other Sellers on Amazon
+ $3.99 shipping
+ Free Shipping
Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams Paperback – June 24, 2014
|New from||Used from|
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Frequently bought together
Customers who viewed this item also viewed
The title of this book, LAUNCH, is uniquely appropriate because Jeff Walker is the pioneer innovator of online marketing launches, as well as the online marketing industry’s foremost teacher. The careers of thousands of successful online entrepreneurs have already been launched by Jeff’s extraordinarily practical concepts, structures, strategies, tools, and processes. LAUNCH is a must read for all marketers---the go-to handbook for making money selling anything on the Internet. —Dan Sullivan, President and Founder of The Strategic Coach
It took me four years to grow my first business to $5 million. Using Jeff Walker’s product launch model, I was able to hit $5 million in sales---in a brand- new business niche---my first year. Jeff has created one of the most important innovations in marketing in the last 100 years. —Eben Pagan, Founder of Hot Topic Media and Serial Online Entrepreneur
Business is a succession of launches---new products, projects, promotions, incentives, partnerships, etc. To succeed you’ll need to master the launch. To do so you’ll want to study the master of the launch---Jeff Walker. Ten thousand hours and millions of dollars later, he has figured it out. Read this book and shorten your path to profits dramatically. —Darren Hardy, Publisher and Founding Editor of SUCCESS and New York Times Bestselling Author of "The Compound Effect: Jumpstart Your Income, Your Life, Your Success."
This book is a must read for everyone trying to influence and change people’s lives in a positive way. It’s a GREAT business book, but it’s also much more than a business book. I plan to get a copy for every Hay House author. —Reid Tracy, CEO, Hay House, Inc.
Even though I am a 30+ year veteran in direct marketing, this book made me realize how much there is still to learn about being an excellent marketer . . . and a human being as well. As one of the heroes among heart-based entrepreneurs on the planet, Jeff has written possibly the most important book about both direct response marketing and entrepreneurship in the last decade.
Anyone who thinks the word “launch” refers only to online marketing hasn’t been paying attention to direct response marketing over the last five decades (or more). And anyone who thinks that Jeff Walker hasn’t earned the right to own the word “launch” in today’s marketing landscape also hasn’t been paying attention.
LAUNCH is a must read for anyone in business today---experienced or novice—who needs to get their product or service out to the world . . . and wants to do it with integrity and power. —Brian Kurz, Executive Vice President, Boardroom, Inc.
The first day of launching a new business has always been a stressful, nerve-racking time. But since applying Jeff Walker’s ideas, we’ve turned these “launch days” into moments of celebration, success, and amazing cash flow as our businesses have managed to pull in incredible customer demand on day one. This has added millions to our bottom line and raised the valuation of our company immensely as day-one sales trumped all expectation. —Vishen Lakhiani, Founder and CEO, Mindvalley
This isn’t a book as much as it is a recipe and a blueprint for changing you and your family’s financial fortune. It breaks down everything from the Seed Launch, where you start completely from scratch, all the way up to the mega JV Launches that can bring in millions in a matter of days. The process definitely takes some work, but if you get the process down and use it, then you can have nearly instant sales and momentum in your business. Not only will following Jeff’s formula make your success more possible, it will make it more probable. So buy Jeff’s book---after all, he’s the guy who sold a million dollars of his product in a single hour! LAUNCH has both of our full endorsements, and it can change your business and your life. —Joe Polish and Dean Jackson, ILoveMarketing.com
When it comes to Internet marketing, Jeff Walker is a bonafide genius. Now with LAUNCH, he maps out exactly how you can successfully market any product or service online. A must read for all serious entrepreneurs. —Randy Gage, Author of the New York Times Bestseller, "Risky Is the New Safe."
This book isn’t just for people who want to make a lot of money in their businesses really fast. This is for people who want to live their best life, doing what they were born to do, and serving the world. I highly recommend this book to anyone that wants to make a bigger impact along with a much bigger income. —Christian Mickelson, CEO of CoachesWithClients.com
If I could say one word about Jeff Walker and LAUNCH, it would be: IMPACT. If you are looking for a huge positive impact on your business, your family, or in life, then LAUNCH is a must read. Don’t walk to get a copy . . . run, and let Jeff Walker help you create a great legacy for those around you. —JB Glossinger, Founder of MorningCoach.com
In the early days of Web marketing, it was complete freaking chaos online. We knew we had unprecedented access to vast global audiences, but we lacked a simple, elegant way of introducing new products and closing sales.
Enter Jeff Walker . . . who arrived well-versed in old-school direct marketing, coupled with a unique early-adopter’s grasp of the potential online. He explained his idea to me, early on, as simply turning a damn good sales letter on its side . . . and using every aspect of this powerful new technology to attract prospects, build their desire to the breaking point, and then transform their lives by fulfilling on the promises that drove them nuts over an extended process of education, sharing, and giving away teasingly good samples.
The launch formula he perfected produced results for us far beyond any of our other online marketing efforts . . . time after time after time. It was stunning. And fun. And elegant in its simplicity. Jeff codified the way online launches will be conducted for generations to come. —John Carlton, Legendary Copywriter and Author of "The Simple Writing System" and "The Entrepreneur’s Guide to Getting Your Shit Together ."
I’ve known Jeff Walker for several years---I’ve watched the way he does business. It’s 100% based on building value, and that’s exactly what this book does. In LAUNCH he gives you the proven recipe for launching your product or business. Jeff teaches from experience, and he teaches with huge heart and great humility. His strategies are both revolutionary and incredibly effective. —Janet Bray Attwood, New York Times Bestselling Coauthor of "The Passion Test."
I was lucky enough to spend a day in a small room with just a few dozen people listening to Jeff Walker teach his heart out. Every person in the room was riveted to their chair as he taught for nine straight hours. The strategies I learned that day completely transformed my business and my idea of what was possible. In LAUNCH, you get the strategies Jeff taught that day, and more. This is the business book of the year, and I’m personally buying a copy for all my top coaching students. —JJ Virgin, CNS, CHFS, New York Times Bestselling Author of "The Virgin Diet" and "The Virgin Diet Cookbook."
People trust Jeff Walker because Walker has consistently for years been on the forefront of producing results online with his Product Launch Formula. Now he has distilled his system into LAUNCH so anyone can learn it, implement it, and launch it! It’s almost unfair, how easy he just made it for you. I won’t launch another book without using LAUNCH. Jeff Walker created the road map, and I plan to use it. —David Bach, Nine-time New York Times Bestselling Author and Creator of the "FinishRich" Book Series
I’ve read a lot of marketing and business books . . . and most of them spend 300 pages to get to one worthwhile idea. This is a serious, practical, comprehensive guide for the real world business owner. If you’ve ever wondered how to start your business or find more customers online, LAUNCH will help get you where you want to go. —Sonia Simone, Cofounder of Copyblogger Media
What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don’t need more tactics or tools; you need smart strategy, and that’s exactly what this book delivers. —Marie Forleo, Founder of B-School, Award-Winning Host of MarieTV, MarieForleo.com
This is the most important book ever written on online marketing. LAUNCH will become the source document and sole blueprint used by millions of businesses and entrepreneurs to promote their brands and products in the digital age. I’ve personally used Jeff Walker’s methodologies to start from scratch and launch five brands, each of which hit one million dollars in revenue in less than 12 months. This book is invaluable, and Jeff is the modern marketing savant the world has been waiting for. —Brendon Burchard, #1 New York Times bestselling author of The Millionaire Messenger
There was a problem filtering reviews right now. Please try again later.
Having said that, Jeff has ideas that may work. I'm not sure I'd use them, but they may work. His general premise is to compile a good list and give the users good content. Some of it for free before you hit them with your offer. Get some feedback and tweak it. To do this there are some general steps to follow. I believe I read this in a prior review: Jeff glances over the part about creating a good list. What if you don't have a good list? Well, that's easy! Just start calling on your social media friends to subscribe to your offering! Way back in my day when I started selling we called this 'The Friends and Family Plan'. Did you ever have a friend come to you because they just started selling insurance? Yeah, it's like that. The thing is, I like my friends, or at least most of them. So, unless you have a good list you're starting in the hole. There is another option: Jeff does give you some ideas on creating your lists. I'm not sure this is the method I would follow, but it's there. Build your lists and come back to this book when you've built up a solid base.
I've read a ton of books on these types of subjects. Believe it or not, if you're into this type of marketing your may want to read the 4 Hour Work Week by Tim Ferris. It's the same idea, but I liked it better. Here's the other thing that I've learned along the way: You don't have to do all of this yourself. It literally took me years to figure this out. There are plenty of freelance sites out there that you can source literally every step of this process for real cheap, and you take on a management role saving yourself a ton of time with better results.
In short, I'm not saying I hated it. I'm merely saying that I most likely won't be using Jeff's ideas, nor will I be signing up for his Product Launch Formula.
Update -- It looks like anything but 5-star reviews are getting pushed down by quick one or two sentence reviews that add nothing. Something is definitely going on here... Buyer beware
His ramblings were all about nothing. Completely useless and read more like a con than an expert with practical experience. All these gurus are simply making money off their gullible customers who believe their bull crap generic rags-to-riches stories. I’ve never written a review anywhere before but I had to do this to save the next sucker.
You’ll learn a super high level overview of the sales process for selling an info product. What you won’t learn, are specifics like setting up a landing page, building an email list, picking an email provider etc.
This book will tell you just enough to want more on his website. It’s an outline. Seems to be going after people who are brand new to any type of business. The concepts were really elementary, but there’s a few nuggets.
It also could have been condensed into 2-3 pages, honestly. The whole thing felt super shady to me. Hard pass on the course after such a bait and switch experience. Releasing an entire book as a sales pitch... yikes.
Throughout the entire book, Jeff is pushing the idea of creating an email list (which is not a new concept at all) and his method will only work if you already have an established email list (100+ subscribers). He never gives any valuable information on how to create your list from scratch. It's funny that he calls the book "Launch" because this implies he will help you start your business in a big way but he spends the entire book preaching to established business owners.
At one point he says that if you don't have an email list, you should use your social media contacts (i.e. friends and family). What if my friends and family aren't my target market? What if I don't want to just peddle product to people I know already? This is not new or valuable information.
The worst part about the book is that it's filled with links to his website, where I assume he wants to sell you his class. This book doesn't include a secret formula at all. Most of it is regurgitated concepts you could easily find on any business blog. It serves as a teaser for his real product - the online class. This book shouldn't be sold at all. It should be free because it literally has no new information. Save your money.
Top international reviews
Since then allegations that the product launch process was being abused as a way to bleed Internet newbies of their money has caused a number of these gurus to withdraw.
The book introduces you to the Product Launch Formula (PLF), which while drawing on old style direct marketing, brand building and the influence and persuasion tactics of Robert Cialdini is a brilliant innovation that can benefit new and old businesses, in both online and off-line markets.
You can see similarities between it and how Apple launch new products with little leaks, a big public launch announcement and then long queues outside the stores on launch day. Big Hollywood blockbuster films are similar. Think of how anticipation builds up into a crescendo for the latest James Bond film and how the news is everywhere and everyone is talking about the film, the girls, the cars and the gadgets.
The Product Launch Formula theory is so powerful and effective that it will force you to confront the issue of where great marketing stops and customer manipulation starts. For me, the difference depends on whether you are hoping to use these potentially astonishingly effective tactics to primarily help customers solve their frustrations or mainly to make more money for you and your business?
In my opinion, there's nothing wrong with you getting rich from genuinely helping others. Taking but not really giving back to customers is another matter.
The PLF ideas are both admired and hated in the "make money online" niche of Internet marketing. Another guru Dan Kennedy admits that only about 20% of the people who buy expensive training programs will do enough to recoup their money and only about 4% (20% of the 20%) will do really well. Basic human nature means the rest get sucked into buying hope and doing next to nothing about it. He spent years trying to improve the ratios but, in the end accepted them. The brutal truth is that there are doers and dreamers.
The dreamers buy the opportunity but they don't act on it.
Where does "buyer beware" end for responsible sellers? It's often said that many more business books are bought than read or acted upon but paying (and wasting) £10 for a book is very different from wasting 100 or more times that investment on training. It's a problem for tangible products too. An expensive garden barbecue grill may be sold through hard sell tactics and hardly ever used so the buyer wastes his money.
The PLF builds up anticipation, desire and want before a launch by pressing hard on emotional triggers told through a three part story and then forces the interested buyer to make a decision under time and/or quantity pressure. The choice is simple. Take advantage of this great opportunity now or miss out, potentially for ever.
The book tells the story of how Jeff used the idea to earn six figures (i.e. over $100,000) in seven days by selling a stock market newsletter and how, with him advising, another Internet guru used the process to create a million dollars of sales in just one 24 hour day. Since then it has gone on to many more successes in many different markets.
Used for good, it is terrific marketing but it can also be used for self enrichment at the expense of the customers.
It is not a simple, easy get rich quick scheme. Anyone who has gone through a big product launch will tell you that it's very demanding in logical and emotional energy.
In some senses, a business is a series of launches but experience has shown that businesses based on the pure PLF theory of now you see it, now you don't product launches are not as stable as businesses that launch a product, leave it available in the market and then launch another. A PLF business has a surge of revenue that quickly falls away and then another surge with the next all-important launch.
There is danger that, if your competitors are also using the PLF process, the entire market becomes numb and sceptical about everything going on. I feel that's been the situation with the make money online niche for some years.
The book is a very good introduction to the product launch process and it includes links to get more resources from the author's website. That's both good and bad since it tells you that the book doesn't have the entire detailed process. It will make some readers want to know everything. I disagree with some other reviews that I've read, this book is subtly selling and buyers of the more advanced and expensive products risk going into that 80/16/4% ratio.
For that reason, I've knocked a star off because it's a start rather than a definitive guide.
Should you read the book? Yes, as both a buyer and a selling, you should understand the product launch process. Should you take up some of the principles for your next launch? Yes. Should you watch other product launches and analyse the use of the tactics? Yes.
However, I am conflicted because I've seen the process used to manipulate people. Jeff Walker talks about ending hope marketing (where you design or build a product or service first and then hope it will sell) but in its place I've seen the process create too much hope buying as people are swept along by the drama and excitement of the launch.
This really is very powerful marketing voodoo but its strengths can be abused.
About my book reviews - I aim to be a tough reviewer because the main cost of a book is not the money to buy it but the time needed to read it and absorb the key messages. 4 stars means this is a good to very good book.
Paul Simister, a business coach who helps business owners who are stuck, get unstuck.
I'll definitely be reading it again...
Chris Kent MSc
Author of "21st Century Marketing: What it is, why it matters, and how to do it"
I have launched a product using Jeff's formula recently. Since I didn't try launching with and without the formula, I can't give a figure on the increased sales, but what I can say is that following a process gave me confidence and peace of mind during the launch.
And because you deliver value during your launch, the principle of reciprocity does encourage more sales so I've got good confidence that launch made a difference.
Launch is a pleasant and quick read and a book you can come back to every time you're launching a new product.
After reading the book, you won't be launching a product without the launch formula again.
I definitely recommend "Launch".
There are some stories that some may interpret as 'get rich quick' - but Jeff emphasises the importance of giving great value for free, of working to build to authority over the long term and the multi-6 figure launches are generally after years of work.
Vale reforçar que é importante sempre mantermos alguns limites morais em mente, ao lidarmos com vendas.
A Fórmula de Lançamento não é um milagre e nem uma garantia de sucesso, como muitos dizem. Para alcançar certos resultados (ostensivamente anunciados por aí), como 6 dígitos em 7 dias, é preciso ter grana para investir e uma boa equipe (sem falar em um ótimo produto). Você não vai ficar rico da noite para o dia sem fazer esforço. Dito isso, saiba que a Fórmula pode ajudar muito, sim. Vale a compra!
Thank you Jeff Walker for making it happened (physical book).
Yet ..... it is complicated, repetitive and long winded. The steps are all in there, but they are mentioned / explained and then revisited at some random point later on.
You have to fight hard to get a logical sequence. But probably worth persevering.