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Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams Paperback – June 24, 2014
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Launch will build your business fast Whether you ve already got a business or you re itching to start one this is a recipe for getting more traction Think about it what if you could launch like Apple or the big Hollywood studios What if your prospects eagerly counted down the days until they could buy your product What if you could create such powerful positioning in your market that you all but eliminated your competition And you could do all that no matter how humble your business or budget Since 1996 Jeff Walker has been creating hugely successful online launches After bootstrapping his first Internet business from his basement he quickly developed an underground process for launching new products and businesses with unprecedented success But the success train was just getting started once he started teaching his formula to other entrepreneurs the results were simply breathtaking Tiny home based businesses started doing launches that sold tens of thousands hundreds of thousands and even millions of dollars in sales with their launches Launch is the treasure map into that world an almost secret world of digital entrepreneurs who create cash on demand paydays with their product launches and business launches Whether you have an existing business or you have a service based business and want to develop your own products so you can leverage your time and your impact or you re still in the planning phase this is how you start fast This formula is how you engineer massive success Now the question is this are you going to start slow and fade away from there Or are you ready for a launch that will change the future of your business and your life Is your product or business going to achieve nearly instant momentum and sales or will it start off slow and fade away from there The start of every business is critically important and every truly successful product or business starts with a successful launch Unfortunately most
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Having said that, Jeff has ideas that may work. I'm not sure I'd use them, but they may work. His general premise is to compile a good list and give the users good content. Some of it for free before you hit them with your offer. Get some feedback and tweak it. To do this there are some general steps to follow. I believe I read this in a prior review: Jeff glances over the part about creating a good list. What if you don't have a good list? Well, that's easy! Just start calling on your social media friends to subscribe to your offering! Way back in my day when I started selling we called this 'The Friends and Family Plan'. Did you ever have a friend come to you because they just started selling insurance? Yeah, it's like that. The thing is, I like my friends, or at least most of them. So, unless you have a good list you're starting in the hole. There is another option: Jeff does give you some ideas on creating your lists. I'm not sure this is the method I would follow, but it's there. Build your lists and come back to this book when you've built up a solid base.
I've read a ton of books on these types of subjects. Believe it or not, if you're into this type of marketing your may want to read the 4 Hour Work Week by Tim Ferris. It's the same idea, but I liked it better. Here's the other thing that I've learned along the way: You don't have to do all of this yourself. It literally took me years to figure this out. There are plenty of freelance sites out there that you can source literally every step of this process for real cheap, and you take on a management role saving yourself a ton of time with better results.
In short, I'm not saying I hated it. I'm merely saying that I most likely won't be using Jeff's ideas, nor will I be signing up for his Product Launch Formula.
Update -- It looks like anything but 5-star reviews are getting pushed down by quick one or two sentence reviews that add nothing. Something is definitely going on here... Buyer beware
If you want the real ABC 123 step by step, then OF COURSE you have to buy his online courses * UPSELL ALERT * , to actually be able to do a real launch correctly. ALso, he trys to make you think you can do it, but if you dont have skills in a specific field and are not a master of a specific field, you wont be able to sell anyone information of any kind
Why is Launch worth the high price tag? It's extremely easy to read, for one thing, with no padding (unless you count the inspirational case studies). The author really sets out the nuts and bolts of his system of online marketing, and the book gave me several ideas for products we might add to our offerings.
One big warning --- like any other non-get-rich-quick book, the method outlined in Launch takes considerable time and effort to get right. So if you're not serious about devoting 100+ hours to developing a sustainable online business that will pay the bills without eating up your life, this book isn't for you. That said, I wish I'd had this information sooner since it takes some of the techniques I've stumbled across --- hitting mental triggers like scarcity, focusing on businesses that can scale up without swallowing all of your time, etc. --- and brings them to another level. $9 well spent.
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I purchased the book in June 2014, wrote it in the front of the book.Read more