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Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams Hardcover – August 24, 2014
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The title of this book, LAUNCH, is uniquely appropriate because Jeff Walker is the pioneer innovator of online marketing launches, as well as the online marketing industry’s foremost teacher. The careers of thousands of successful online entrepreneurs have already been launched by Jeff’s extraordinarily practical concepts, structures, strategies, tools, and processes. LAUNCH is a must read for all marketers---the go-to handbook for making money selling anything on the Internet. —Dan Sullivan, President and Founder of The Strategic Coach
It took me four years to grow my first business to $5 million. Using Jeff Walker’s product launch model, I was able to hit $5 million in sales---in a brand- new business niche---my first year. Jeff has created one of the most important innovations in marketing in the last 100 years. —Eben Pagan, Founder of Hot Topic Media and Serial Online Entrepreneur
Business is a succession of launches---new products, projects, promotions, incentives, partnerships, etc. To succeed you’ll need to master the launch. To do so you’ll want to study the master of the launch---Jeff Walker. Ten thousand hours and millions of dollars later, he has figured it out. Read this book and shorten your path to profits dramatically. —Darren Hardy, Publisher and Founding Editor of SUCCESS and New York Times Bestselling Author of "The Compound Effect: Jumpstart Your Income, Your Life, Your Success."
This book is a must read for everyone trying to influence and change people’s lives in a positive way. It’s a GREAT business book, but it’s also much more than a business book. I plan to get a copy for every Hay House author. —Reid Tracy, CEO, Hay House, Inc.
Even though I am a 30+ year veteran in direct marketing, this book made me realize how much there is still to learn about being an excellent marketer . . . and a human being as well. As one of the heroes among heart-based entrepreneurs on the planet, Jeff has written possibly the most important book about both direct response marketing and entrepreneurship in the last decade.
Anyone who thinks the word “launch” refers only to online marketing hasn’t been paying attention to direct response marketing over the last five decades (or more). And anyone who thinks that Jeff Walker hasn’t earned the right to own the word “launch” in today’s marketing landscape also hasn’t been paying attention.
LAUNCH is a must read for anyone in business today---experienced or novice—who needs to get their product or service out to the world . . . and wants to do it with integrity and power. —Brian Kurz, Executive Vice President, Boardroom, Inc.
The first day of launching a new business has always been a stressful, nerve-racking time. But since applying Jeff Walker’s ideas, we’ve turned these “launch days” into moments of celebration, success, and amazing cash flow as our businesses have managed to pull in incredible customer demand on day one. This has added millions to our bottom line and raised the valuation of our company immensely as day-one sales trumped all expectation. —Vishen Lakhiani, Founder and CEO, Mindvalley
This isn’t a book as much as it is a recipe and a blueprint for changing you and your family’s financial fortune. It breaks down everything from the Seed Launch, where you start completely from scratch, all the way up to the mega JV Launches that can bring in millions in a matter of days. The process definitely takes some work, but if you get the process down and use it, then you can have nearly instant sales and momentum in your business. Not only will following Jeff’s formula make your success more possible, it will make it more probable. So buy Jeff’s book---after all, he’s the guy who sold a million dollars of his product in a single hour! LAUNCH has both of our full endorsements, and it can change your business and your life. —Joe Polish and Dean Jackson, ILoveMarketing.com
When it comes to Internet marketing, Jeff Walker is a bonafide genius. Now with LAUNCH, he maps out exactly how you can successfully market any product or service online. A must read for all serious entrepreneurs. —Randy Gage, Author of the New York Times Bestseller, "Risky Is the New Safe."
This book isn’t just for people who want to make a lot of money in their businesses really fast. This is for people who want to live their best life, doing what they were born to do, and serving the world. I highly recommend this book to anyone that wants to make a bigger impact along with a much bigger income. —Christian Mickelson, CEO of CoachesWithClients.com
If I could say one word about Jeff Walker and LAUNCH, it would be: IMPACT. If you are looking for a huge positive impact on your business, your family, or in life, then LAUNCH is a must read. Don’t walk to get a copy . . . run, and let Jeff Walker help you create a great legacy for those around you. —JB Glossinger, Founder of MorningCoach.com
In the early days of Web marketing, it was complete freaking chaos online. We knew we had unprecedented access to vast global audiences, but we lacked a simple, elegant way of introducing new products and closing sales.
Enter Jeff Walker . . . who arrived well-versed in old-school direct marketing, coupled with a unique early-adopter’s grasp of the potential online. He explained his idea to me, early on, as simply turning a damn good sales letter on its side . . . and using every aspect of this powerful new technology to attract prospects, build their desire to the breaking point, and then transform their lives by fulfilling on the promises that drove them nuts over an extended process of education, sharing, and giving away teasingly good samples.
The launch formula he perfected produced results for us far beyond any of our other online marketing efforts . . . time after time after time. It was stunning. And fun. And elegant in its simplicity. Jeff codified the way online launches will be conducted for generations to come. —John Carlton, Legendary Copywriter and Author of "The Simple Writing System" and "The Entrepreneur’s Guide to Getting Your Shit Together ."
I’ve known Jeff Walker for several years---I’ve watched the way he does business. It’s 100% based on building value, and that’s exactly what this book does. In LAUNCH he gives you the proven recipe for launching your product or business. Jeff teaches from experience, and he teaches with huge heart and great humility. His strategies are both revolutionary and incredibly effective. —Janet Bray Attwood, New York Times Bestselling Coauthor of "The Passion Test."
I was lucky enough to spend a day in a small room with just a few dozen people listening to Jeff Walker teach his heart out. Every person in the room was riveted to their chair as he taught for nine straight hours. The strategies I learned that day completely transformed my business and my idea of what was possible. In LAUNCH, you get the strategies Jeff taught that day, and more. This is the business book of the year, and I’m personally buying a copy for all my top coaching students. —JJ Virgin, CNS, CHFS, New York Times Bestselling Author of "The Virgin Diet" and "The Virgin Diet Cookbook."
People trust Jeff Walker because Walker has consistently for years been on the forefront of producing results online with his Product Launch Formula. Now he has distilled his system into LAUNCH so anyone can learn it, implement it, and launch it! It’s almost unfair, how easy he just made it for you. I won’t launch another book without using LAUNCH. Jeff Walker created the road map, and I plan to use it. —David Bach, Nine-time New York Times Bestselling Author and Creator of the "FinishRich" Book Series
I’ve read a lot of marketing and business books . . . and most of them spend 300 pages to get to one worthwhile idea. This is a serious, practical, comprehensive guide for the real world business owner. If you’ve ever wondered how to start your business or find more customers online, LAUNCH will help get you where you want to go. —Sonia Simone, Cofounder of Copyblogger Media
What Jeff Walker teaches in LAUNCH is vital for modern marketing success. You don’t need more tactics or tools; you need smart strategy, and that’s exactly what this book delivers. —Marie Forleo, Founder of B-School, Award-Winning Host of MarieTV, MarieForleo.com
This is the most important book ever written on online marketing. LAUNCH will become the source document and sole blueprint used by millions of businesses and entrepreneurs to promote their brands and products in the digital age. I’ve personally used Jeff Walker’s methodologies to start from scratch and launch five brands, each of which hit one million dollars in revenue in less than 12 months. This book is invaluable, and Jeff is the modern marketing savant the world has been waiting for. —Brendon Burchard, #1 New York Times bestselling author of The Millionaire Messenger--This text refers to the Paperback edition.
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Top Customer Reviews
In my opinion, Jeff Walker's "Launch" is right up there with Kawasaki's "Art of the Start" as a must-have "how to" business book. In fact, for anybody starting or rebooting a business - especially an online business - those two books, together, will give any motivated entrepreneur or businessperson all the information and foundation they need. Launch in particular is *the* book for someone looking to start or grow an online business.
And here's the thing - Walker doesn't just talk the talk - he has clearly walked the walk. And he leads you through how to create a successful launch, step-by-step. And he's not just some man behind the curtain - the book points out that you can find him - and access free resources - at his websites.
Old school marketers and business people often don't get that the Internet is a different beast. There is an entirely separate "Internet economy", and the business dynamics on the Internet are different. In short, how to successfully conduct business on the Internet is different. Walker explains how to do this in Launch.
If you are an Internet business person, or want to to be, then you should get and *read* Launch - now.
In this book, Jeff Walker does his best to describe why and how Mr. Everyman should start their online business with speed, creating a conversation in their market and gathering feedback and even pre-sales before your product is even created.
The book describes the "old school" way of starting a business incrementally - coming out with a product after 3 years working in secret in a basement, and expecting it to sell - as "Hope" marketing, and explains why this approach has failed time and time again.
What I liked about this book :
1. First off, the author seems to really know what he's talking about. It seems that every successful business author and trainer has learned from Jeff Walker's launch strategies and he uses a lot of case studies from them, and other students that are not in the "business" niche, to back up each chapter.
I have a strong aversion for untested theories, so I was glad to read page after page of actual step-by-step advice backed up with real-life examples. The author also provides "swipe copy" (tidbits and examples of email and sales scripts that you can use in your own product launch).
2. Speaking of providing additional content, this book also references a lot of additional free resources.Read more ›
I was a little skeptical to buy this book, because most marketers sell their sales letter as a book. You pay for the book and realize it's all a scheme to get you to buy the author's products and services. These types of books are thin on content.
Jeff has taken the opposite approach.
He wrote a dense book that never mentions his higher priced program. He really lays down how to do a launch and provides enough case studies and 'how-to' to make this book a no-brainer if you're a marketer. Within internet marketing circles Jeff is a legend and known for being honest and providing value.
My only complaint with the book is that there's no checklist or links to a checklist for conducting your own launch. The book gives you all the info you'd need to do that, but it would have been cool to have one already done. Maybe in the next edition?
It's not hard to imagine him sitting there in his bathrobe smiling and counting money because he actually provides a picture of this in his book.
There is meat on the very repetative bones of this book. Be prepared to hear him wax on about how "unusual" his results are and how no one else was doing this in 2003 as often as 3x in a single paragraph and countless times in this book. If you are the type of reader who can understand a simple concept the first time you hear it be prepared to feel yourself wading through a lot of fluff.
Now for the warning. Two actually.
1. This entire book is one long sales letter to get you to buy his other program. This is okay because he's explaining how he's selling to you as he is selling to you. If you read this book from that perspective you stand to receive the most benefit from the information available. Don't just aim to do what he's telling you to do. Look at what he's actually doing and find the best way to adapt that to your business.
2. Be careful. If you're smart you don't need to buy his advanced training because you can find a structure to hype and sell your ideas right here. If you're not smart, the advanced material won't help you. Jeff points out the importance of using psychological triggers and he uses them on you to buy his advanced training even if you can't afford it. He starts with a story about a guy who borrowed money to buy his course. He tries to cover himself by saying "I don't suggest that." but goes on to mention it again towards the end of the book when trying to close his next sale.Read more ›
Most Recent Customer Reviews
It covered a lot in a very inspirational way. Very clear how to get it done.
Must read for all entrepreneurs.
Must read book for those who is about to launch a new business or a product 🚀 Wanna learn how to get people really engage with something? Read itPublished 9 days ago by Shilajit
Jeff Walker's book "Launch" is a must read of anyone doing online business. I've known about Jeff for some time and am familiar with his Product Launch Formula, however I... Read morePublished 15 days ago by Fernando Camacho
I was expecting tons of information in this book but I was disappointed. I just learned how to make money off people the same way this guy does - selling know-how. Read morePublished 19 days ago by Jenna H
If you are on Jeff Walker's email list, and have seen the video series he gives out once a year, then this book will serve as a handbook reminder for what you already know. Read morePublished 24 days ago by Stephen Joseph
I recommend this book to anyone in sales, marketing & product development. Veteran or noob alike... this is awesome.Published 24 days ago by Rafa
Im not sure how this book received so many good reviews, maybe Amazon should look into it. Most of the book is what some people might call "fluff", theres a lot of bragging... Read morePublished 1 month ago by SOLANGEL ZAZUETA