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Launch: How to Quickly Propel Your Business Beyond the Competition by [Stelzner, Michael A.]
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Launch: How to Quickly Propel Your Business Beyond the Competition Kindle Edition

4.8 out of 5 stars 117 customer reviews

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Length: 272 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

"What Stelzner shares here is proven! He's already built a community that propelled his brand not only beyond the competition, but ahead of an entire industry." Brian Solis, author of Engage!  --From book

"This isn't a book about marketing; it's about human nature. Understand that and you've unlocked the key to your success." Scott Monty, Head of social media at Ford Motor Company
--from book

"Launch is your road map to success in an ever-changing world." Guy Kawasaki, author of Enchantment --from book

"If you're looking for a better way to reach the business heights you've only dreamed of, start reading Launch." David Meerman Scott, author of Real-Time Marketing & PR --from book

"I only believe what I've read in Launch because I've watched Michael Stelzner do it himself. It works." Chris Brogan, President, HumanBusinessWorks.com and co-author of Trust Agents --from book

From the Inside Flap

In order to rocket your business to stellar growth andfar-reaching recognition, you're going to need plenty offuel—nuclear fuel to thrust you beyond the pull of gravity andprimary fuel to keep you moving forward. And what's that fuel madeout of? Content.

Launch provides a detailed recipe for the most combustiblecontent—rich, magnetic content that attracts people andopportunities. This special content helps you access the mostinfluential experts in your industry and earns the trust andloyalty of people—and to earn that trust, you'll need to packaway your marketing messages. Primary fuel, the regularly producedfree content that meets the needs of your readers, is a gift thatkeeps people coming back and cultivates raving fans. Carefullydesigned and highly targeted nuclear fuel—content that has abig impact—leaves a lasting impression on people and rocketsyour industry recognition.

Launch delivers field-tested guidance on how to create the mostcompelling content, and then leverage that content for maximumvelocity—while gaining the support of top experts in yourindustry. You'll find step-by-step instruction, including howto:

  • Develop an outward-focused mindset that inspires the contentcreation process

  • Identify role models that could become tomorrow's strategicpartners

  • Build relationships with outside experts who'll gladly help yougrow your business

  • Employ social proof so visitors turn into faithful fans

  • Implement the ten most effective types of content—the fuelof your business

  • Discover new ways to market that don't repel people, butactually engage them

Every marketer throws around the word "content," but few havemastered the art and science of creating useful, thought-provoking,and viral content. Launch delivers the inspiration, encouragement,examples, and know-how you need to boost your brand to new heightsand send your rocket ship to undiscovered galaxies.


Product details

  • File Size: 3120 KB
  • Print Length: 272 pages
  • Publisher: Wiley; 1 edition (May 23, 2011)
  • Publication Date: May 23, 2011
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B005526E30
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #943,463 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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