"This isn't a book about marketing; it's about human nature. Understand that and you've unlocked the key to your success." Scott Monty, Head of social media at Ford Motor Company
"Launch is your road map to success in an ever-changing world." Guy Kawasaki, author of Enchantment --from book
"If you're looking for a better way to reach the business heights you've only dreamed of, start reading Launch." David Meerman Scott, author of Real-Time Marketing & PR --from book
"I only believe what I've read in Launch because I've watched Michael Stelzner do it himself. It works." Chris Brogan, President, HumanBusinessWorks.com and co-author of Trust Agents --from book
From the Inside Flap
In order to rocket your business to stellar growth andfar-reaching recognition, you're going to need plenty offuelnuclear fuel to thrust you beyond the pull of gravity andprimary fuel to keep you moving forward. And what's that fuel madeout of? Content.
Launch provides a detailed recipe for the most combustiblecontentrich, magnetic content that attracts people andopportunities. This special content helps you access the mostinfluential experts in your industry and earns the trust andloyalty of peopleand to earn that trust, you'll need to packaway your marketing messages. Primary fuel, the regularly producedfree content that meets the needs of your readers, is a gift thatkeeps people coming back and cultivates raving fans. Carefullydesigned and highly targeted nuclear fuelcontent that has abig impactleaves a lasting impression on people and rocketsyour industry recognition.
Launch delivers field-tested guidance on how to create the mostcompelling content, and then leverage that content for maximumvelocitywhile gaining the support of top experts in yourindustry. You'll find step-by-step instruction, including howto:
Develop an outward-focused mindset that inspires the contentcreation process
Identify role models that could become tomorrow's strategicpartners
Build relationships with outside experts who'll gladly help yougrow your business
Employ social proof so visitors turn into faithful fans
Implement the ten most effective types of contentthe fuelof your business
Discover new ways to market that don't repel people, butactually engage them
Every marketer throws around the word "content," but few havemastered the art and science of creating useful, thought-provoking,and viral content. Launch delivers the inspiration, encouragement,examples, and know-how you need to boost your brand to new heightsand send your rocket ship to undiscovered galaxies.