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Launch: How to Quickly Propel Your Business Beyond the Competition Hardcover – June 21, 2011
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"What Stelzner shares here is proven! He's already built a community that propelled his brand not only beyond the competition, but ahead of an entire industry." Brian Solis, author of Engage! --From book
"This isn't a book about marketing; it's about human nature. Understand that and you've unlocked the key to your success." Scott Monty, Head of social media at Ford Motor Company
"Launch is your road map to success in an ever-changing world." Guy Kawasaki, author of Enchantment --from book
"If you're looking for a better way to reach the business heights you've only dreamed of, start reading Launch." David Meerman Scott, author of Real-Time Marketing & PR --from book
"I only believe what I've read in Launch because I've watched Michael Stelzner do it himself. It works." Chris Brogan, President, HumanBusinessWorks.com and co-author of Trust Agents --from book
From the Inside Flap
In order to rocket your business to stellar growth and far-reaching recognition, you're going to need plenty of fuelnuclear fuel to thrust you beyond the pull of gravity and primary fuel to keep you moving forward. And what's that fuel made out of? Content.
Launch provides a detailed recipe for the most combustible contentrich, magnetic content that attracts people and opportunities. This special content helps you access the most influential experts in your industry and earns the trust and loyalty of peopleand to earn that trust, you'll need to pack away your marketing messages. Primary fuel, the regularly produced free content that meets the needs of your readers, is a gift that keeps people coming back and cultivates raving fans. Carefully designed and highly targeted nuclear fuelcontent that has a big impactleaves a lasting impression on people and rockets your industry recognition.
Launch delivers field-tested guidance on how to create the most compelling content, and then leverage that content for maximum velocitywhile gaining the support of top experts in your industry. You'll find step-by-step instruction, including how to:
Develop an outward-focused mindset that inspires the content creation process
Identify role models that could become tomorrow's strategic partners
Build relationships with outside experts who'll gladly help you grow your business
Employ social proof so visitors turn into faithful fans
Implement the ten most effective types of contentthe fuel of your business
Discover new ways to market that don't repel people, but actually engage them
Every marketer throws around the word "content," but few have mastered the art and science of creating useful, thought-provoking, and viral content. Launch delivers the inspiration, encouragement, examples, and know-how you need to boost your brand to new heights and send your rocket ship to undiscovered galaxies.
Top customer reviews
Savvy solopreneurs realized early on that such was the case---you have to produce tons of content to grab people’s interest, stand out from the crowd, and build a list of followers who, hopefully are your correct target market and will eventually purchase your service. And that’s where the problem comes in---how to find the time and energy to be constantly producing content. That’s where Stelzner comes to the rescue!
His elevation principle kills two birds with one stone by building relationships with your list, and also building relationships with your colleagues for future long-term benefits and business growth.
This principle is a dramatic shift from the standard business model of “What can you sell?” to a new paradigm of how can you help potential clients by boosting others? Rather than trying to get your message out to as many places as possible, you create your own hub of information sharing, experiences, and a tribe of fans. The result is that you own a space where your peeps can go to find help, instead of using the standard ways of marketing to reach them.
The book purports two kinds of content or “fuel” to launch your rocket/business. Those two types of content are the meat of his strategy and it should be a part of any business marketing plan.
I have begun using his strategy and it has made my sales increase, and my sales conversations easier, because I have already laid the groundwork by nurturing relationships with great content that I didn’t necessarily have to create myself. Stelzner has made the entrepreneur’s job much easier, and I highly recommend that this book be a part of your library.
However, this is not a mere launch strategy (as one might think reading the title): the book lays out an entire philosophy before the reader, which is never too late to adopt and apply, even by established businesses! (And maybe particularly by them, since traditional marketing principles - sales pitches they usually adhere to have to go... They only halt the elevation of their business... Yes, don't get surprised! Just read the book to find out the secrets Michael generously shares with his readers! The Secrets that have helped him build a multimillion dollar business from scratch and gain the love and respect of hundreds of thousands of people who hang on his every word.
This is truly the best book I have ever read and I cannot imagine what I would do if I didn't come across it! It has inspired me, given me tons of ideas and confidence. Thanks to it I have found Michael's "Blogging Fundamentals" course, having taken which I feel fully equipped and armed with knowledge and strategy.
So my advice to anyone who will read my recommendation: read the book, take the course and subscribe to Social Media Examiner (a top social media online magazine founded my Michael). Do yourself and your business a favor! You deserve it! :)
So how did he create this super insightful business? He tells you how, in great detail, in his book "Launch".
One of Michael's secrets to success is generosity. In the world of social media, it is not necessary to be the sacred holder of all the secrets. In fact, he demonstrates through his own success with "Launch" that giving away all the secrets is the best way to create a trusting, committed following and ultimately sell a lot of books along the way.
Importantly, though, he chooses to give a great deal of free information long before he ever asks for a sale. Just download a free copy of the first chapter of "Launch" to experience this tactic first hand.
The Marketing Connection
Michael Stelzner shares how he built Social Media Examiner into the powerhouse that it is today and his tips are easy to put into practice and I've already seen improvements in my blog based on what I learned in this book. Launch is an easy read, very engaging, and full of fantastic information. I've added it to my short stack of reference books that includes ProBlogger's book about monetizing your blog.
When I was reading this book I was putting new things into practice with my blogs and seeing immediate results. It's a fantastic game changer if you're serious about blogging. It doesn't matter if you're goal is to monetize your blog or just to build your audience; you'll find an amazing amount of valuable information in this book.
When I started reading Launch, I was writing one blog; today, I write three blogs that are growing steadily in thanks to many tools that I picked up in Michael Stelzner's book.
I've read the book twice and (stalker) downloaded it to my Kindle Fire to review it at my leisure.
Most recent customer reviews
I'm using it (we dont have a infoproduct) and having good results.
The author put a lot of tips on the book. Good job.