Top critical review
5 people found this helpful
Did not live up to expectations
on January 5, 2013
I was pretty excited to get my hands on this book, looking forward to what someone with Michael's experience could teach me as I was preparing to launch my own consulting business. I bought it quite a while ago and still haven't finished it, which I think says it all.
While I could force myself to read a book that provides valuable information but lacks a well-written narrative and could happily enjoy a great story devoid of real meaning, I felt that 'Launch' offered neither. It was...fine. There is no doubt that Michael is a very successful businessman and knows what he's talking about, but in terms of communicating strategy and avenues for success to the reader, I don't think he manages to do that. Having read many Social Media Examiner articles over the last couple of years, I think the book is very similar to the blog...it offers common sense and some standard, general (often very obvious) advice, but doesn't actually provide too much insight into how you transition these words and ideas into business success.
In my opinion this might be a great book for the absolute beginner, but for anyone with even a small amount of knowledge about online marketing, it's all pretty basic information. Most reviews are raving so perhaps it's just me, but I was disappointed!