- Paperback: 224 pages
- Publisher: Hamblett House Inc; 1 edition (June 1, 1998)
- Language: English
- ISBN-10: 0966104900
- ISBN-13: 978-0966104905
- Product Dimensions: 0.8 x 6.2 x 9.2 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 3.4 out of 5 stars See all reviews (7 customer reviews)
- Amazon Best Sellers Rank: #1,827,442 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Launch Your Own Magazine: A Guide for Succeeding 1st Edition
Use the Amazon App to scan ISBNs and compare prices.
Frequently bought together
Customers who bought this item also bought
Browse award-winning titles. See more
If you are a seller for this product, would you like to suggest updates through seller support?
Top customer reviews
I have previously communicated with both and found them to be entertaining when discussing what they did right and what went wrong while launching their great publications. Since Samir discusses how the sale of Mother Earth News and its decay thereafter, the interview with Shuttleworth should be enormously helpful to the entrepreneur dreaming of publishing a magazine.
Still, this book is one of three I will keep stocked on my reference shelf in the event that I launch a magazine.
The book is an excellent companion to How To Start A Magazine by James Kobak and to Starting & Running A Successful Newsletter or Magazine by Cheryl Woodard.
However, the book was excellently detailed in some areas while being skimpy in others.
He provides great detail about the research process, evaluating competition, developing a plan, and designing the magazine layouts etc.
Each chapter hits on one of these above topics(and more) individually in about 12 chapters. At the end of each chapter is a magazine profile: a tale from the trenches interview with a start-up magazine founder about how they started the mag and the problems they had to face. This is interesting as it provides some details about the process from a newcomer point of view.
This is where the payload of information ends though. While Mr.Magazine gives us information about the theory part of the magazine development process, he doesn't give much info about the business side of things. Things like how to find and evaluate printers, how to drum up investors, what associations/organizations to network with, what media outlets to contact, etc.
In other words, he's big on research and development, but not real world business. It was only when I looked at his bio did I realize he's a professor, which explains his semi-dissociation from the nitty-gritty business world.
The only other complaint I have about the book is the magazine interviews. Don't get me wrong, they are very inspiring and I've even been tempted to subscribe to a few to understand the inner workings of success. However, after a few of these interviews they all start sounding similar...there are about 12 interviews and Mr.Husni seems to ask the same questions to all of them.
To sum it up, this book has value in parts....just don't expect to be an expert by the end of it.
P.S...Oh and a somewhat disturbing note about the magazines profiled: they're supposed to be the success stories of the ones that survived the 95% death rate. From the sound of the interviews they're the next big Atlantic Monthly, George, etc.
However, in the process of researching these magazines (I was trying to see how big they grew since the time this book was published) I found that 3 out of the 5 mags I looked at became recently defunct. Now there's some inspiration for you people!!! Instant deflation aside, I'm going to go now and check the rest of the list to determine just how depressed I should be....and whether I should kill my magazine brainchild once and for all.
The only one not returned was, "Launch Your Own Magazine."
I was looking for the nuts and bolts philosophy of this industry not back-patting and fluff. This magazine provided solid and useable information.
The interviews, room for notes and easy writing style of Dr Husni made my research pleasant and interesting. His checklist at the end of the book was the cherry on a very tasty book.
Bravo for placing information sharing above self.
I found Cheryl Woodard's book far more detailed, informative and cautionary.