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Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements by [Ken Rutsky]
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Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements Kindle Edition

5.0 out of 5 stars 27 ratings

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Length: 174 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Editorial Reviews

Review

  • From Gartner's Hank Barnes (@barnes_hank) :  "The light bulb moment for me, and what got me so enthralled, was Ken's simple, but critical concept-moving from identifying unique value to establishing a viewpoint.  That idea captures the essence of my feelings about positioning and storytelling..."  (full commentary here - buff.ly/2baTfrm )
  • From Costanoa Venture's Greg Sands (@gsands)  - "...Ken's book certainly provides a powerful and proven roadmap to market leadership"
  • From Digital Pi's Tom Grubb (@ThomasGrubb) - "Messaging and positioning can make or break Marketing Automation ROI. Read this book, get it right, and get the most from your marketing technology investments"
  • From Zscaler's Atri Chatterjee (@Atrichatt) - "Unlike giving you a formula to blindly apply, Ken gives you a proven framework to create your own route to success"
  • From Thought Leaders Global's Matt Church (@mattchurch) - "The Breakthrough mindset in Launching to Leading is for the whole business, not just marketing...the perfect storm for competitive advantage"
  • From FireEye's Phil Lin - "Ken captures the essence of how to breakthrough in today's crowded markets"

From the Back Cover

There is no one roadmap to market leadership, but Ken's book certainly provides a proven and powerful one; an exciting, instructional and inspiring journey from Flashmob to Parade to Movement.
- Greg Sands, Founder and Managing Partner, Costanoa Venture Capital


Launching to Leading shows you how to breakthrough and lead by:
  • Getting more AND better leads; breaking the quantity vs. quality trade-off
  • Improving key marketing and revenue metrics by 6x or more
  • Finally capturing the promised ROI from your marketing automation and content marketing investments
  • Planning and executing your journey up the market leadership success ladder; from launching and participating to leading and transforming
  • Learning from the real life success stories of B2B technology providers in Silicon Valley and other innovators like high school football coaches, airlines and even a circus

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Reviewed in the United States on July 18, 2017
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Reviewed in the United States on August 10, 2017
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Reviewed in the United States on August 18, 2016
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Reviewed in the United States on May 18, 2017
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Reviewed in the United States on December 13, 2016
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Top international reviews

Sean B
5.0 out of 5 stars A valuable read!
Reviewed in the United Kingdom on October 12, 2016
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Ian
5.0 out of 5 stars First marketing book with an important and fundamentally new idea since Crossing the Chasm
Reviewed in the United Kingdom on October 5, 2016
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