- Hardcover: 608 pages
- Publisher: Cengage Learning; 6 edition (June 1, 2011)
- Language: English
- ISBN-10: 053848179X
- ISBN-13: 978-0538481793
- Product Dimensions: 9.1 x 7.4 x 1.1 inches
- Shipping Weight: 2.4 pounds (View shipping rates and policies)
- Average Customer Review: 30 customer reviews
- Amazon Best Sellers Rank: #158,813 in Books (See Top 100 in Books)
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Launching New Ventures: An Entrepreneurial Approach 6th Edition
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About the Author
Kathleen Allen, PhD is a professor of entrepreneurship at the USC Marshall School of Business and founding director of the Marshall Center for Technology Commercialization. Allen works with scientists and engineers to identify markets and applications for their technologies, develop commercialization teams, and prepare them to launch ventures and seek funding. She is the author of more than 15 books in the field of entrepreneurship and technology commercialization. Her personal entrepreneurial endeavors include two successful companies in commercial real estate brokerage, development, and investment, and two technology-based businesses that commercialized patented technologies. Dr. Allen served as entrepreneur-in-residence to a major aerospace firm, serves as advisor to several private companies, and is director of a NYSE company. She was just selected as Entrepreneurship Educator of the Year for 2014 by the U.S. Association for Small Business and Entrepreneurship.
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