- by Laura Busche
My Bold, Inspiring and Powerful Brand Manifesto
Jan 28, 2014by Laura BuscheGet it by Wednesday, Jun 7FREE Shipping on eligible ordersMore Buying Choices- FREE Shipping on eligible ordersAvailable for Pre-order. This item will be released on June 25, 2017.Pre-order Price Guarantee. See Details
Laura Busche
Laura Busche is the author of Lean Branding and Powering Content. She is a summa cum laude in Business Administration from the Kogod School of Business (American University), and completed a Master's degree in Design Management (Savannah College of Art & Design, SCAD). Laura regularly blogs about branding, design, and business at laurabusche.com.
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Blog postThe #moodboardmonday series shows you a visual identity concept to inspire your next brand or campaign. You will find details about the photo, color palette, and font used to build the brand moodboard below.
Design resources seen above:
Free Creative Commons photo via Unsplash Colors: #f79c88 #e5d3bf #6c9660 #285b5e #51818c #b3d0d4 Font: Cormier via Creative Market
The post Brand Moodboard: Tropical Deco appeared first on Laura Busche - Brand1 week ago Read more -
Blog postThe #moodboardmonday series shows you a visual identity concept to inspire your next brand or campaign. You will find details about the photo, color palette, and font used to build the brand moodboard below.
Design resources seen above:
Free Creative Commons photo via Pexels Colors: #fdbf47 #fb9487 #c02a62 #b70e28 #63070a #1a1815 Font: Aquabella via Creative Market
The post Brand Moodboard: Verry Berry appeared first on Laura Busche - Brand S2 weeks ago Read more -
Blog postThe #moodboardmonday series shows you a visual identity concept to inspire your next brand or campaign. You will find details about the photo, color palette, and font used to build the brand moodboard below.
Design resources seen above:
Free Creative Commons photo via Pixabay Colors: #efeae6 #d7a872 #ba6640 #a09695 #3d80a0 #044c64 Font: Season Times via Creative Market
The post Brand Moodboard: Vanilla Summer appeared first on Laura Busche - Brand3 weeks ago Read more -
Blog postThe #moodboardmonday series shows you a visual identity concept to inspire your next brand or campaign. You will find details about the photo, color palette, and font used to build the brand moodboard below.
Design resources seen above:
Free Creative Commons photo via Pexels Colors: #b36854 #f1d6b9 #e3edf7 #7ad0ff #0a8be9 #1b3450 Font: Better Phoenix via Creative Market
The post Brand Moodboard: Hello Blue Sky appeared first on Laura Busche - Bran1 month ago Read more -
Blog postThe #moodboardmonday series shows you a visual identity concept to inspire your next brand or campaign. You will find details about the photo, color palette, and font used to build the brand moodboard below.
Design resources seen above:
Free Creative Commons photo via Unsplash Colors: #e8dfe2 #f7e2e1 #feccaf #f9a66f #fe8652 #c2c594 Font: Money Penny via Creative Market
The post Brand Moodboard: Tasty Tangerine appeared first on Laura Busche - Bran2 months ago Read more -
Blog postThe #moodboardmonday series shows you a visual identity concept to inspire your next brand or campaign. You will find details about the photo, color palette, and font used to build the brand moodboard below.
Design resources seen above:
Free Creative Commons photo via Pixabay Colors: #c5d893 #d6ddbc #dbd488 #f8eda3 #e9c693 #edad9d Font: Tropen via Creative Market
The post Brand Moodboard: Earthy Easter appeared first on Laura Busche - Brand Strate2 months ago Read more -
Blog postThe #moodboardmonday series shows you a visual identity concept to inspire your next brand or campaign. You will find details about the photo, color palette, and font used to build the brand moodboard below.
Design resources seen above:
Free Creative Commons photo via Pixabay Colors: #f3eedb #ffe125 #e3a14d #963e11 #581b27 #150102 Font: Clear Line and The Troubadour via Creative Market
The post Brand Moodboard: Banana Pancakes appeared first on La2 months ago Read more -
Blog postThe #moodboardmonday series shows you a visual identity concept to inspire your next brand or campaign. You will find details about the photo, color palette, and font used to build the brand moodboard below.
Design resources seen above:
Free Creative Commons photo via Unsplash Colors: #e8eef8 #8ea6cb #5e88b5 #1e3944 #275a66 #5fa294 Font: Violetta Font Pack via Creative Market
The post Brand Moodboard: Deep Forest appeared first on Laura Busch2 months ago Read more -
Blog postThe #moodboardmonday series shows you a visual identity concept to inspire your next brand or campaign. You will find details about the photo, color palette, and font used to build the brand moodboard below.
Design resources seen above:
Free Creative Commons photo via Pixabay Colors: #f0e5d3 #dabe9f #7d6e5e #3e2d22 #435046 #8db4a3 Font: Woodcrafter Sans via Creative Market
The post Brand Moodboard: Coffee Fix appeared first on Laura Busche - Brand2 months ago Read more -
Blog postThe #moodboardmonday series shows you a visual identity concept to inspire your next brand or campaign. You will find details about the photo, color palette, and font used to build the moodboard below.
Design resources seen above:
Free Creative Commons photo via Unsplash Colors: #f3f5f4 #d3dde6 #838294 #37457f #221e57 #1a1b1c Font: Amastery Font Duo via Creative Market
The post Brand Moodboard: Lavender Fields appeared first on Laura Busche - Bran3 months ago Read more -
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Cómo Crear Landing Pages Optimizadas para Anuncios de Facebook o Google Adwords Language Spanish ¿Cuántas veces te ha interesado lo que te ofrecían en un anuncio en Facebook o en Adwords y al pulsar sobre el título has llegado a la página de inicio de la web corporativa del anunciante? Éste es, sin duda, el principal error de una campaña de marketing online: no disponer de una lan2 years ago Read more -
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5 Tips to Create Compelling Blog Content in 2015 + Free Brand Content Planner Language English A strong content strategy positions your brand as a thought leader in a particular industry. When potential customers think about their problem, you will be a top-of-mind solver (i.e. the first option they’ll consider). Therefore, learning how to plan and create compelling content is a top
2 years ago Read more -
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7 Brilliant Brand Tactics for Thanksgiving + Inspiring Examples Language English With Thanksgiving around the corner, many brands jump on the excitement of the season to generate conversion. Branded recipes, tutorials and contests seem to be everywhere. That is all nice and well, but not all of us sell food or decor. Chances are your product/service is completely unrelated to Turkey
3 years ago Read more -
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50+ Sites to Get Coverage for your Startup Brand Language English Building a product and its brand story can be overwhelming. But just when you thought that your job was over, a new challenge becomes apparent: how on Earth are others supposed to learn about this? Though there are many digital channels available to you (think about social media profiles, your brand’s blog, online adve
3 years ago Read more -
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10 Amazing Content Curation Tools Language English Every minute, 571 new websites are created, 347 blog posts are published (in Wordpress only), and 684,478 pieces of content are shared on Facebook 1. Where does your brand stand in the middle of this ever-expanding conversation? Let’s face it: finding brand-relevant content in this chaotic World Wide Web can feel overwhelming.
What d
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5 Fascinating Tools to Create Brand Visuals Language English Finding agile tools to create engaging visual content has never been more crucial. New image-based social networking sites launch every day, while existing ones continuously roll out new features favoring visual interaction. Even Twitter, which used to focus on ultra-brief combinations of text and links, now displays images
3 years ago Read more -
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10 Tips para Vender tu Marca en Ferias Language Spanish Te acaban de asignar un espacio en una importante feria de tu sector. ¿Cómo aprovecharás esta oportunidad única para comunicar tu mensaje de marca y generar conversión? ¿Cómo le sacarás provecho a los miles de visitantes que pasarán por tu stand preguntándose: "¿Y eso qué es?" —3 years ago Read more -
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10 Branding Tips to Rock Trade Shows Language English You have officially been assigned a booth at an important industry trade show. How will you take advantage of this unique opportunity to communicate your brand message & generate conversion? How will you capitalize on the thousands of visitors that will pass by wondering: “What’s that all about?” And, most importantly, “What’s in
3 years ago Read more -
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20+ Recursos Increíbles para Perfeccionar tu Pitch Language Spanish A menudo debemos presentar nuestra marca ante un grupo de inversionistas, jueces o una audiencia general. Apenas escuchamos la fecha de dicho evento, algunos de nosotros entramos en pánico frente a la posibilidad de no cumplir las expectativas de nuestro público.
Para ayudarte a planear ese momento de manera estraté
3 years ago Read more -
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20+ Amazing Resources to Perfect your Brand Pitch Language English It is often the case that we need to present our brand to a group of investors, judges, or a general audience. As soon as the event's date is set, some of us begin to panic around the idea that we may not fulfill our audience's expectations.
To help you approach that moment strategically, I have collected a number of
3 years ago Read more -
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10 Herramientas Gratuitas para Crear el Sitio Web de tu Marca Language Spanish Aveces sentimos que nuestra marca no existe realmente hasta que podemos ingresarla ingresando una URL en un navegador. Por eso, y aunque ya he escrito sobre cómo construir landing pages antes, en esta oportunidad compartiré con ustedes algunas herramientas que harán mucho más fácil la construcción de tu si
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10 Free Tools To Build Your Brand’s Website Language English
Sometimes it seems as if, unless our brand can be found by typing a URL on a browser, it doesn’t really exist. That’s why, though I’ve dealt with building landing pages before (and shared some useful tips to hack their creation), this time I’ll be sharing tools to make building a website a breeze.
As a reminder, landin
3 years ago Read more -
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5 Stellar Brand Press Kits that Boost Media Exposure Language English Lately I’ve been looking into a few tech startups that have created effective press kits. A robust kit can help you increase exposure by delivering a clear, engaging message to different audiences, at different points in time.
You can create a press kit, for example, to introduce your brand in light of your recen
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Gratis esta semana: Webinar “30 Tácticas para Crear y Vender la Marca de tu Startup” Language Spanish Nos hemos aliado con el Young Americas Business Trust para ofrecer dos webinars gratuitos para emprendedores que estén construyendo sus marcas. El YABT trabaja en cooperación con la Organización de Estados Americanos (OEA) y ofrece estos webinars como parte de la iniciativa BOOT Camp
3 years ago Read more -
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Free webinars this week: 30+ DIY tactics to create & sell your startup’s brand Language English We’ve partnered with Young Americas Business Trust to offer two free webinars for entrepreneurs building their brands. YABT works in cooperation with the Organization of American States (OAS), and offers these webinars as part of their BOOT Camp initiative, which provides live online train
3 years ago Read more -
Blog post8 Herramientas Increíbles para Construir tu Landing Page Sign up for FREE branding tips & inspiration
Language Spanish ¿Estás tratando de crear una página de aterrizaje o landing page donde tus visitantes puedan inscribirse o aprender más sobre tus productos/servicios? Esta lista te será útil. Un Landing Page o "Lead Capture Page" es un sitio donde ocurre un acto de conversión luego de que un visitante haga click3 years ago Read more -
Blog post8 Amazing Tools to Build Your Brand’s Landing Page Sign up for FREE branding tips & inspiration
Language English Are you trying to create a landing page where visitors can sign up or learn more about one of your products/services? This list will come in handy. Landing Pages, or “Lead Capture Pages” are conversion sites where visitors arrive after clicking on another source. Their goal is often to complete some sort of transacti
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From Google Ventures: 5 rules to build your app's brand voice Language English Your brand's voice should speak to users in every stage of the product experience. The team at Google Ventures shares some tips on how to develop that voice.
I started collecting tips and guidelines that help me design solutions that are clear and easy to understand. Here are five of my principles for grea
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From Top Brands with Love: 7 Fascinating Tactics To Boost Your Brand On Valentine’s Day Language English I’ve discussed how holidays can help trigger brand interaction before. It is no secret that the urge and anticipation to celebrate triggers quite a few purchase decisions. Think about Valentine’s Day for a minute. How does it make you feel? Don’t you immediately associate all sort
3 years ago Read more -
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9 Branding Trends for Startups in 2014 Language English I sat down with the O'Reilly Media team at the Lean Startup Conference to discuss branding trends for 2014. Check out the interview here.
"Your code can be clean as a whistle and your software deployment on-time, but if you’re a startup, branding is as vital to your success as any non-crashing app."
buildmeasurelearnPremium Bo3 years ago Read more -
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30 Elegant and Original Examples of Brochure Design - 9KDesigns Language English
Read the full article: 30 Elegant and Original Examples of Brochure Design - 9KDesigns
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11 Free Tools To Find Memorable Brand Images Language English Human beings need to see your brand in context to understand what it can do for them. (Taking them from point A to B where B is who they aspire to be). At the core of our brand's content strategy lies an important mission: to find ways to illustrate this Point B. Imagery helps us show this “aspirational place” consumers ar
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7 Incredible Brand Personalities & How to Create Your Own Language English What’s your brand’s favorite song? Where does it go on a Friday night? What does it love to eat? What does its voice sound like? Have you ever asked yourself any of these questions? Your brand’s personality is the unique, humane voice with which your story is told in the marketplace.
No matter how hard we try
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Free Ebook: "Figuring out why your brand isn’t converting" 10+ tools and techniques Language English Consumers don’t leave your brand's website because they hate you. The fact that they left may actually have nothing to do with your core offer. Chances are they simply weren’t amazed by the way you introduced it. Luckily, there are ways to detect what is going on beneath the surface,
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14 Inspiring Tools to Hack Name Creation Language English Your product is in development, everyone on your team is on the edge of his or her seat and you’ve managed to motivate a large group of people to “wait for it”. Everything would be perfect except for the fact that you have no idea how to call this “thing you’re building.”
Naming can be a hassle for teams because we feel that
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Free Download: 150+ Holidays to Trigger Brand Interaction Language English Happy Thanksgiving! I believe there is no better way to thank than to give back, so today I want to share with you a unique gift. This printable calendar will help you come up with ideas on using special holidays to keep your brand conversation going for the rest of the season. There's much more to Winter than
4 years ago Read more -
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Lean Branding at the Lean Startup Conference Language English If you'll be attending the Lean Startup Conference next week in San Francisco, make sure you book office hours to discuss how Lean Branding can change your company. Here's the link for attendees: ow.ly/raTXF
I'll be happy to provide advice, ideas and feedback to take your brand to the next level. If you have already booke
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30+ Extraordinary Logo Design Hacks Language English In a perfect world, everyone has millions in the bank and is able to afford a top-notch designer to create an amazing logo for a product that hasn’t kicked off yet.
Welcome to the startup world. Not everyone is funded, many are struggling to pay rent, maxed-out credit cards are not uncommon, not every team includes a designer or ca
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5 No-Fail Tricks to Keep New Users at “Hello”: Brand Onboarding Language English Lately I’ve been thinking about people’s ideas of what branding is and what it isn’t. I can’t explain how frustrated I get whenever I hear that brand development is some sort of soft, intangible process that someone in the marketing department is supposed to run.
You are smart. You know it, I know it. Ho
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Brands and the Science of Colors Language English After all, the visual sense is the strongest developed one in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone. So how do colors really affect us and what is the science of colors in marketing really?
Read the full article: Why Facebook is blue: The science of colors in mar
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5 Fantastic Tools to Produce Brand Videos Language English Did you know that video will get 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012? Research by Cisco says that 9 out of 10 online shoppers watch online video, and that retail site visitors who view video stay two minutes longer and are 64% more likely to purchase than others.
The reason videos a
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Infographic: Tech Startups Language English Click here to see a larger file
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Fonts & Colors That Drive the World’s Top Brands Language English by tastyplacement.
Explore more infographics like this one on the web's largest information design community - Visually.
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5 Amazing Tools to Launch Brand Contests Language English Last week I introduced brand contests as a powerful way to generate traffic and potentially convert visitors into followers. You can launch contests using your social media profiles or blog. Ideally, select a prize that is directly related or a part of your value offer. With these simple tools, your contests will be up in no t
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5 Ideas to Boost Your Brand This Week Language English Every week I'll share five ideas that are easy & affordable (or free!) to execute and can help your brand get, keep and grow customers. Ready?
1. Work on a killer first impression: Take a closer look at your brand’s current social profiles. Analyze how a regular user’s first impression takes place—with an editing eye. Are you sh
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5 Ideas to Boost Your Brand This Week Language English Every week I'll share five ideas that are easy & affordable (or free!) to execute and can help your brand get, keep and grow customers. Ready?
1. Gratitude goes a long way. Use any chance you have (including emails, your user interface, customer service calls) to thank customers for their business. Why this works: The expression
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5 Ideas to Boost Your Brand This Week Language English Every week I'll share five ideas that are easy & affordable (or free!) to execute and can help your brand get, keep and grow customers. Ready?
1. Email from the CEO: “Dear Emily: This is John, the CEO of the company you just bought from. It’s great to have you here!” I can’t overstate the brilliance of doing something like this.
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5 Ideas to Boost Your Brand This Week Language English Every week I'll share five ideas that are easy & affordable (or free!) to execute and can help your brand get, keep and grow customers. Ready?
1. Get personal with a handwritten note: Write a short note to let your newest customers know that you appreciate them & are looking forward to answer their questions. Why this works: Use
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Pandora's New Brand Story: Let There Be Music Language English Pandora surprised us all this morning with a new logo and a quite inspiring video. I applaud their attempt to reinvigorate their brand story, while reminding us about some of the features that make this product truly special. If you've ever used Pandora, you've probably realized that their Music Genome Project genuinely m
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Infographic: Lessons from the Top 20 B2B and B2C Brands on Instagram Language English Instagram has become a solid vehicle for brand stories. Internet users of all ages are dedicating unhealthy amounts of time to their feeds, and the ability to add filters to everyday photos has made telling others about our lives a lot more interesting. Nitrogram, a company that provides analytics a
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