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LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Fair - Buildable Light to Medium Coverage - Demi-Matte Natural Finish

4.1 4.1 out of 5 stars 40,466 ratings
#1 Best Seller in Foundation Makeup
$30.60 with 17 percent savings $95.63 per Ounce
List Price: $37.00
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FREE International Returns
No Import Fees Deposit & $9.41 Shipping to Netherlands Details

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Price $30.60
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Estimated Import Fees Deposit $0.00
Total $40.01

Extra Savings Receive 1 Baked Eyeshadow Quad Free free when you purchase 3 or more Qualifying items offered by Laura Geller New York. 2 Applicable Promotion(s)
  • Receive 1 Baked Eyeshadow Quad Free free when you purchase 3 or more Qualifying items offered by Laura Geller New York. Shop items
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02 Fair
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Purchase options and add-ons

Item Form Powder
Color 02 Fair
Skin Type All, Oily, Mature Skin, Combination, Sensitive, Normal
Finish Type Demi-Matte Natural Finish
Recommended Uses For Product DERMATOLOGIST APPROVED: "Those with sensitive skin types should look for cosmetics that are hypoallergenic to avoid a reaction in the skin. Laura Geller Balance-n-Brighten is a good option for those looking to conceal skin irritation and redness without adding toxic ingredients which can further irritate the skin." ~Dr. Howard Sobel, Founder of SOBEL SKIN Dermatologist and Dermatologic Surgeon at Lenox Hill Hospital See more

About this item

  • BALANCE-N-BRIGHTEN COLOR CORRECTING POWDER FOUNDATION: This award-winning foundation handmade in Italy is made up of pressed powders to help you create a perfect canvas and a natural, demi-matte finish. Build your ideal coverage without worrying about caking—this favorite feels weightless and looks flawless.
  • FAIR: Get this award-winning powder foundation in the perfect shade for fair skin with neutral undertones.
  • SELF-ADJUSTS TO MATCH YOUR SKIN TONE: Treat yourself to a baked powder foundation that nourishes as it perfects. This natural demi-matte formula gives you creamy coverage that's packed with antioxidants Centella Asiatica and White Tea Extracts for soothing hydration all day long
  • PERFECT FOR : This one's a crowd-pleaser. Perfect for even mature skin, uneven complexions, and those with fine lines and wrinkles, the light and airy baked powder foundation gives you a flawless face without feeling (or looking) cakey and heavy, no matter your skin type.
  • HOW TO APPLY: Swirl your brush in the foundation powder. Then, stroke on your face, blending outward and upward. Repeat to build coverage.
› See more product details

Additional Details

Made in Italy
Shop products that have been wholly produced or have undergone their last substantial transformation in Italy. Discover more about “Made in Italy”, a label synonymous throughout the world with refined materials, attention to detail, and creativity.
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Frequently bought together

LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Fair - Buildable Light to M
This item: LAURA GELLER NEW YORK Award-Winning Baked Balance-n-Brighten Color Correcting Powder Foundation - Fair - Buildable Light to Medium Coverage - Demi-Matte Natural Finish
$30.60 ($95.63/Ounce)
Get it as soon as Friday, Nov 15
In Stock
Sold by Laura Geller New York and ships from Amazon Fulfillment.
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LAURA GELLER NEW YORK Retractable Black Kabuki Brush for Liquid, Cream and Powder Face Makeup With Aluminum Handle
$14.70 ($14.70/Count)
Get it as soon as Friday, Nov 15
In Stock
Sold by Laura Geller New York and ships from Amazon Fulfillment.
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LAURA GELLER NEW YORK Baked Blush-n-Brighten Marbleized Blush- Pink Buttercream Creamy Lightweight Natural Finish
$26.41 ($10.56/Ounce)
Get it as soon as Friday, Nov 15
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Customer reviews

4.1 out of 5 stars
40,466 global ratings

Customers say

Customers like the natural look, ease of application, and lightweight of the skin foundation concealer. They mention the color is true and pretty, and it goes on smoothly. Some also say it's skin-softening. However, some customers have issues with color accuracy and have different opinions on coverage, functionality, and skin tone.

AI-generated from the text of customer reviews

Select to learn more
Natural lookingEase of applicationLightweightSkin softeningCoverageFunctionalitySkin toneColor accuracy
1,710 customers mention "Natural looking"1,347 positive363 negative

Customers like the natural-looking skin foundation concealer. They mention it's true and pretty, and the finish looks natural, fresh, and dewy right from the start. It's a nice powder foundation for subtle color correction and has good coverage.

"...I particularly appreciate the color-correcting aspect, as it helps to neutralize redness and brighten dull areas, leaving my skin looking vibrant...." Read more

"...It only takes me minutes to feel beautiful and I am out the door. The make up lasts all day and my face feels silky smooth...." Read more

"...On the positive side I think the color I chose worked well and the powder is very light and feels nice on my skin...." Read more

"...Its ease of use, beautiful finish, and portability make it an essential addition to my makeup collection. I’ll definitely be repurchasing this gem!" Read more

928 customers mention "Ease of application"855 positive73 negative

Customers find the product easy to apply. They mention it goes on smoothly and evenly, covering what they need. It makes getting ready for the day quick and is a quality foundation.

"...The bright and balance is silky smooth, light weight and takes no ti.e to apply...." Read more

"...This foundation (baked balance and brighten, color FAIR) is really easy to use. Feels like nothing, even when building...." Read more

"...It helps but does not fully cover redness. It’s easy to apply although it can cake up. It will even out skin tone...." Read more

"...Its ease of use, beautiful finish, and portability make it an essential addition to my makeup collection. I’ll definitely be repurchasing this gem!" Read more

843 customers mention "Lightweight"700 positive143 negative

Customers like the lightweight of the product. They mention it feels like they're not wearing makeup, is easy to apply, and provides great results. Some say the travel size is ideal for throwing in their purse or makeup bag, ensuring they can touch up anytime.

"...The baked formula is lightweight and blends seamlessly into my skin, providing a soft-focus effect that makes my complexion look fresh and flawless...." Read more

"...The bright and balance is silky smooth, light weight and takes no ti.e to apply...." Read more

"...the positive side I think the color I chose worked well and the powder is very light and feels nice on my skin...." Read more

"...The travel size is ideal for throwing in my purse or makeup bag, ensuring I can touch up anytime.Coverage:..." Read more

555 customers mention "Skin softening"500 positive55 negative

Customers like the skin-softening properties of the product. They mention it lasts all day and their face feels silky smooth. The formula is lightweight and blends seamlessly into their skin, providing a soft-focus effect. The powder has a great texture and doesn't settle in lines and wrinkles.

"...The baked formula is lightweight and blends seamlessly into my skin, providing a soft-focus effect that makes my complexion look fresh and flawless...." Read more

"...The make up lasts all day and my face feels silky smooth. The coverage is amazing too......" Read more

"...the color I chose worked well and the powder is very light and feels nice on my skin. It does add a little luminescent to your complexion...." Read more

"...Feels like nothing, even when building...." Read more

2,114 customers mention "Coverage"1,380 positive734 negative

Customers have mixed opinions about the coverage of the product. Some mention it's buildable, evens out their skin tones without fully covering them up. However, others say it doesn't really have much coverage and doesn't cover up their good-sized brown spots.

"...I love how it controls shine throughout the day without looking cakey or heavy. A little goes a long way, so it lasts quite a while!..." Read more

"...I have several brown spots on my face and it does not cover those up so I need to be looking for some kind of concealer that I guess and then put..." Read more

"...A little goes a long way and the coverage is amazing. Finish off with the Laura Geller blush, blend and apply my mascara and I am ready for the day...." Read more

"...It does add a little luminescent to your complexion. I did go to the Laura Geller website to chose a color first...." Read more

1,060 customers mention "Functionality"688 positive372 negative

Customers have mixed opinions about the functionality of the skin foundation concealer. Some mention it's light, but effective, and wonderful. Others say it's awful, doesn't apply like advertised, and clings to dry, flaky skin.

"...It’s perfect for achieving a natural, polished look and has earned its place in my daily makeup routine!" Read more

"...The coverage, however, is not as good as I expected. To create better coverage, I believe it would take a lot of product." Read more

"...I used only basic, soft, fluffy brushes I had on hand; they worked well for light coverage, but I do think a denser brush option - like a..." Read more

"...of use, beautiful finish, and portability make it an essential addition to my makeup collection. I’ll definitely be repurchasing this gem!" Read more

646 customers mention "Skin tone"393 positive253 negative

Customers have mixed opinions about the skin tone of the product. Some mention it gives natural coverage and works well for mature skin. However, others say it doesn't compliment their face and that matching skin tone is really hard.

"...formula is lightweight and blends seamlessly into my skin, providing a soft-focus effect that makes my complexion look fresh and flawless...." Read more

"...That said, it may have been the cause of a few breakouts each time I used it, which the mineral foundation never caused me...." Read more

"...It’s easy to apply although it can cake up. It will even out skin tone...." Read more

"...It evens out my skin tone beautifully, giving me a radiant, fresh appearance.Longevity:..." Read more

739 customers mention "Color accuracy"163 positive576 negative

Customers are dissatisfied with the color accuracy of the product. They mention it looks orange, has a bit of a rosesy tint, and is very white. Some say it helps but doesn't fully cover redness.

"...But, it does give a soft appearance. It helps but does not fully cover redness. It’s easy to apply although it can cake up...." Read more

"...It is a much better match, but a bit too dark and leaning toward orange if I use a bit too much...." Read more

"...The only reason I didn't give this 5 stars has to do with color consistency...." Read more

"...I particularly appreciate the color-correcting aspect, as it helps to neutralize redness and brighten dull areas, leaving my skin looking vibrant...." Read more

Inconsistent Blend - DOES settle in Wrinkles/Lines
3 out of 5 stars
Inconsistent Blend - DOES settle in Wrinkles/Lines
I have been using this product for over a year now.. I’ll admit that despite my lower rating and the issues I’ll explain, I’ll probably continue using the product until i can find a better option. To explain further..My biggest issue is that the consistency of this product is VERY unpredictable.. I provided a picture of an example.. the two products in the picture are the exact same product.. baked & brighten foundation in color: fair.. the product on the right is the what i was replacing and the product on the left is what i was sent. Again this is the EXACT SAME PRODUCT. You can easily see how much lighter the newer product is on the left. The blend is so different and is mainly the lighter shade in the blend. I purchased these products only a month apart. This inconsistency has happens very often....The blend is always inconsistent. This newer shade is too light for me so, this means i had to order ANOTHER in a shade darker to mix the two products to match my skin. That’s expensive, unfair and annoying. I should not have to worry about getting a consistent color. Matching this to your skin is definitely not as easy as they depict. I found matching my skin tone to be really difficult initially and with the inconsistent blend, I continue to have this issue.In addition, this absolutely DOES settle in deeper wrinkles and lines.. it even settles in fine lines. This is better than some other foundations meant for aging skin but, this hardly helps the issue with lines and wrinkles.. especially if you sweat! I am almost 42 yrs old so my lines are faint. This settles in the one wrinkle i have near my nose/lip area. I constantly have to reblend this area.This also easily runs and smudges with even mild perspiration.But, it does give a soft appearance. It helps but does not fully cover redness. It’s easy to apply although it can cake up. It will even out skin tone. It feels fine on although multiple touch ups are required throughout the day.Overall, i only buy this product when it’s on sale or i have a discount. I have a hard time with paying full price since there are so many issues with it (about $37 full price).I feel like there are many better products but, it’s very expensive to keep trying to find the perfect foundation for me. I hope to find a better product but will use this until. I guess i recommend it but, if you suspect there is a better option, maybe try that first..Thank you for reading my review 💜
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Top reviews from the United States

Tracy
5.0 out of 5 stars Flawless Finish
Reviewed in the United States on October 3, 2024
Color: 02 FairVerified Purchase
I recently purchased the LAURA GELLER NEW YORK Baked Balance-n-Brighten Color Correcting Powder, and it has quickly become one of my favorite makeup products! This powder delivers a beautiful, radiant finish while effectively evening out my skin tone.

The baked formula is lightweight and blends seamlessly into my skin, providing a soft-focus effect that makes my complexion look fresh and flawless. I love how it controls shine throughout the day without looking cakey or heavy. A little goes a long way, so it lasts quite a while!

I particularly appreciate the color-correcting aspect, as it helps to neutralize redness and brighten dull areas, leaving my skin looking vibrant. It works beautifully on its own or as a setting powder over foundation.

If you're searching for a high-quality powder that delivers on its promises, I highly recommend the Baked Balance-n-Brighten. It’s perfect for achieving a natural, polished look and has earned its place in my daily makeup routine!
Customer image
Tracy
5.0 out of 5 stars Flawless Finish
Reviewed in the United States on October 3, 2024
I recently purchased the LAURA GELLER NEW YORK Baked Balance-n-Brighten Color Correcting Powder, and it has quickly become one of my favorite makeup products! This powder delivers a beautiful, radiant finish while effectively evening out my skin tone.

The baked formula is lightweight and blends seamlessly into my skin, providing a soft-focus effect that makes my complexion look fresh and flawless. I love how it controls shine throughout the day without looking cakey or heavy. A little goes a long way, so it lasts quite a while!

I particularly appreciate the color-correcting aspect, as it helps to neutralize redness and brighten dull areas, leaving my skin looking vibrant. It works beautifully on its own or as a setting powder over foundation.

If you're searching for a high-quality powder that delivers on its promises, I highly recommend the Baked Balance-n-Brighten. It’s perfect for achieving a natural, polished look and has earned its place in my daily makeup routine!
Images in this review
Customer image Customer image
Customer imageCustomer image
77 people found this helpful
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S. Moore
5.0 out of 5 stars Amazing make-up
Reviewed in the United States on October 23, 2024
Color: 02 FairVerified Purchase
I love this make up. I am 49, and like light weight cosmetics and an easy application routine. This stuff is AMAZING! And I don't say that lightly. The bright and balance is silky smooth, light weight and takes no ti.e to apply.
I put on my concern where I need it, blend it in and then apply my Brighten and Balance foundation with my kabuki brush. A little goes a long way and the coverage is amazing. Finish off with the Laura Geller blush, blend and apply my mascara and I am ready for the day. It only takes me minutes to feel beautiful and I am out the door.
The make up lasts all day and my face feels silky smooth. The coverage is amazing too...
I love this product so much I have ordered a starter set for my mother for Christmas.
9 people found this helpful
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Kelly
4.0 out of 5 stars Acne, Wrinkles, and Textured Skin
Reviewed in the United States on October 20, 2024
Color: 01 PorcelainVerified Purchase
I'm 44 years old and losing the battle on aging lol. I saw the commercials for this and thought I would try it. I want to address all three items in my heading since I have all that at the same time. My skin regiment includes a lot of anti wrinkle creams, retinol, and moisturizers, hence the acne I keep getting. I have gained and lost weight multiple times in my life so the wrinkles and textured skin followed.

First off this is too light to cover acne. I recommend a concealer first. I tried layering multiple times just to see if I could get the coverage I wanted. By the time the acne was hidden I looked awful lol. The powder caked way too much after all the layers.

Textured skin and wrinkles: moisturizer and foundation primer are a must! This powder is not the best for putting it right on textured skin especially if you want a little extra powder on some spots. It almost enhanced the textured skin I have on my chin. The foundation primer worked well for this and the wrinkles. You still can't put too much powder on or it will enhance what you are trying to minimize.

On the positive side I think the color I chose worked well and the powder is very light and feels nice on my skin. It does add a little luminescent to your complexion. I did go to the Laura Geller website to chose a color first. I bought this from Amazon due to the sale price and Prime shipping. It was not cracked or broken, and it was well packaged in bubble wrap. I picked a cute little retractable Kabuki brush by EcoTools on Amazon also and I love it! Only $8 too!

Overall I probably won't be buying this again. I was trying to find something that would shorten up my makeup regimen so I could skip the foundation. The commercials are very convincing but she has almost flawless skin to begin with. On my best days I could probably use this but I gave up on it about 2 months after buying it.
42 people found this helpful
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Amazon Customer
5.0 out of 5 stars WOW. JUST WOW. 4.5 out of 5; minus a little for no color/shade samples
Reviewed in the United States on September 25, 2023
Color: 02 FairVerified Purchase
I'm almost 60/F, some wrinkles and a fair amount of discoloration, red spots, and sun damage, esp. on cheeks.

This foundation (baked balance and brighten, color FAIR) is really easy to use. Feels like nothing, even when building. I used only basic, soft, fluffy brushes I had on hand; they worked well for light coverage, but I do think a denser brush option - like a retracting kabuki, as recommended - might work better for building.

Very good coverage on bare skin (moisturizar only), pracrically perfect over an inexpensive primer. Almost all my flaws disappeared, even without concealer.

Did not settle in wrinkles, either. I FEEL PRET-TY, OH-SO PRET-TY!...or, at least, "not bad for an old broad, not at all!".

I do find that using primer is better over large pores and significant discoloration, such as have I. I used a budget brand with spf 30 and the foundation went on perfectly.

It's FAST, too. The longest part if the process is waiting for the primer to dry, maybe 1-3 minutes.

Found it difficult to shade match - but to be fair: When is it *not* difficult?

Would be a very nice thing if Laura Geller Beauty offered an inexpensive "sampler" (say, $5.00 for just enough product for 1/2 face in two adjacent shades) to help in this process.

I tried "PORCELAIN" first, but it was just a tad too light. The model wearing "FAIR" looks like an olive tone to me, whereas (I think?) I'm more peachy, like the "LIGHT" model - but I'm super pale...but ... but.. hem ..haw..

Seems really wasteful to open, use once and return a full product to try a color that isn't quite right, as I have. "Samplers" would really help reduce the volume of product returns, not to mention reduce waste and carbon footprints - just sayin'.

Step up,😀Laura Geller. Make the planet as beautiful as you have me!
1,645 people found this helpful
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Top reviews from other countries

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Ebony Cazabon
5.0 out of 5 stars Perfect
Reviewed in Canada on July 15, 2024
Color: 08 DeepVerified Purchase
Delivery was quick and the shade match is perfect. 100% recommend.
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Jennifer
5.0 out of 5 stars Nice foundation
Reviewed in Canada on June 5, 2024
Color: 02 FairVerified Purchase
Nice balancing color. First order...the box was empty. I received the 2nd purchase product yesterday and it is a very lightweight but full coverage.
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GABRIELA HERNANDEZ MORGAN
5.0 out of 5 stars Muy buena atención al cliente
Reviewed in Mexico on October 2, 2023
Color: 05 Golden MediumVerified Purchase
El producto es lo que esperaba y el vendedor se esmeró en solucionar el problema que hubo. Muchas gracias
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Jenny Händel
5.0 out of 5 stars Unverzichtbar in meiner Make-Up Routine!
Reviewed in Germany on October 23, 2024
Color: 04 MediumVerified Purchase
Ich habe die Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in der Nuance Medium ausprobiert und bin begeistert von den Ergebnissen! Die Textur ist wunderbar leicht und lässt sich mühelos auftragen. Dank des gebackenen Formats sorgt die Foundation für ein gleichmäßiges und natürliches Finish, das den ganzen Tag hält.

Besonders gut gefällt mir die Farbkorrektur, die Unregelmäßigkeiten im Hautton ausgleicht. Rötungen werden gemildert, und meine Haut sieht frisch und strahlend aus. Die Deckkraft ist individuell anpassbar – ich kann eine leichte Schicht für einen natürlichen Look oder mehrere Schichten für mehr Deckkraft auftragen, ohne dass es cakey wirkt.

Die Verpackung ist zudem praktisch und handlich, perfekt für unterwegs. Ich schätze auch, dass die Foundation für verschiedene Hauttypen geeignet ist und nicht austrocknet, was sie ideal für meine Mischhaut macht.

Insgesamt eine hervorragende Foundation, die ich nur wärmstens empfehlen kann! Sie ist definitiv ihr Geld wert und hat sich zu einem unverzichtbaren Teil meiner Make-up-Routine entwickelt.
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YoshisKart
5.0 out of 5 stars First time buyer in UK
Reviewed in the United Kingdom on September 8, 2024
Color: 03 LightVerified Purchase
After using the same foundation for the past 10 years, it was time for a change. The foundation I used in my 40’s no longer looked good in my 50’s and sat in my fine lines or made my skin look caked & dry.
I’d done lots of research into different brands and it was a choice between Jones Road or Laura Geller. After watching a lot of videos, reviews & tutorials decided to give LG a go as it was less expensive.
I’ve always brought make up in store but was reassured by their free returns/exchange policy incase the shade wasn’t right.
I also liked the fact that they were Cruelty Free - something that was important to me but not immediately obvious on their website, I had to do some research to find this out (Laura Geller you’re missing a trick here!)
I was pleased with the packaging and how the product looked but was really impressed with how the actual product worked for me.
I’ve found dabbing a little on at a time with a big brush helps build the coverage to your liking. It definitely doesn’t sit in my fine lines and doesn’t look cakey. You can achieve a natural look easily and it’s long lasting. It definitely covers the redness on my nose & cheeks.
I’ve been so impressed with this I ordered the next shade down too as my skin colour changes in winter in the UK when I lose my tan.
I also ordered the Baker Starter Kit direct from LG in the USA as the discount was better. I’ve been beyond impressed with this. As a blonde with pinky tones, the colour choices are perfect and the products stay put. I’ve never been able to blend eyeshadow effectively but this colour combo and product makes me look like a pro!!
So, a big YES for Laura Geller from the UK for me, great value for money and great products which are easy to use and compliment mature skin beautifully!
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