Laura Petersen

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About Laura Petersen
Laura Petersen is a tall Math & Psychology teacher (with a Master's in Education) turned podcasting entrepreneur, speaker, and bestselling author. With her podcast Copy That Pops, Laura empowers business owners to grow their brand and businesses with psychology hacks and writing tips. Laura loves vegan food, Neil deGrasse Tyson, and traveling the world with her husband, baby son, and 10 lb. never-barks dog Tuck.
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Blog postWant to be a fly on the wall as a word nerd crafts concise, compelling copy? Then this episode is for you! : )
Live, no prep, and fully recorded (video in shownotes here below … Keep Reading
The post 217: Live Copy Consult with Lauren Fritts [The Stigma Disruptor from That Mental Shit Podcast] appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
3 months ago Read more -
Blog postOn August 27th, 2021 at 5pm EST (that’s 2pm my time in Cali), Gary Vaynerchuk went live on YouTube and Instagram to announce a 24-hour only opportunity to his millions of fans and followers…involving NFTs … Keep Reading
The post 216: How to Sell 1 Million Books in 24 Hours [A Gary Vee and NFT Case Study] appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
8 months ago Read more -
Blog postHello copy poppers! Long time no talk…but we are back today with a quick writing tip for you inspired by two often-heard quotes:
French philosopher and mathematician Blaise Pascal famously wrote: I would have written … Keep Reading
The post 215: Less is More Quick Copy Tip with 2 Copy Editing Examples Copy That Pops Podcast appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
10 months ago Read more -
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Blog postResearching for ways to improve my writing, I came across a “Masterclass” on the Narrative Story Arc. In this episode, I share an overview of what the Masterclass goes over with the hopes of inspiring … Keep Reading
The post 214: Narrative Arc Framework to Help You Write Better Stories [Quick Tip] appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more -
Blog postSuccess, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more — this episode is all about having the guts to become an author and ways to use your book to help grow your brand … Keep Reading
The post 213: Author Panel: 4 Bestselling Book Authors Answer Questions About Self-Publishing, Amazon Book Launching, and How You Can Write a Book Quickly Too (Featuring Adam Schaeuble, Tamar Medford, Aimee Carlson, and Kelsey Henry) appeared first on Copy That Pops | Cop2 years ago Read more -
Blog postWriting about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand, and immediately … Keep Reading
The post 212: Book Writing, Amazon Bestselling Book Launching, and Driving Tanks with Small Business Tax Pro Jonathan Maki appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more -
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Blog postSword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world that hasn’t raised … Keep Reading
The post 211: 4 Steps to Efficiently Create Content That Gets You Ranking at the Top in Google with Ray Blakney appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more -
Blog postDo you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone!
This is a replay of a really terrific group Zoom call that my biz … Keep Reading
The post 210: 6 Fascinating People Brainstorm Book Ideas and Fight to Overcome Imposter Syndrome [Replay of Zoom Call with Community Co-Hosted with Allison Melody of Food Heals] appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more -
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Blog postUNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}!
Facebook Post where you can write and share your thoughts:
We all know the whole ‘you are the average of the 5 people you … Keep Reading
The post 209: Warning: Unpopular Opinion – Successful Biz Buds Actually Hurt You And Psyche You Out in Business appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more -
Blog postNo matter how much you practice at writing copy, you will never get as fast, efficient, and effective as if you use the Funnel Scripts tool from Russell Brunson (Founder of Click Funnels) and … Keep Reading
The post 208: No More Writing Copy – How To Get ALL Of Your Sales Letters, Webinar Slides, Emails, And Ads Written (In As Little As 10 Minutes) Without Hiring An Expensive Copywriter appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More. <2 years ago Read more -
Blog postDo you want to earn income working from home? (Whether you have a child or not…whether you are a mom or not). This episode may also be SO TIMELY for millions of people social distancing … Keep Reading
The post 207: Make Great Money and Stay at Home with Your Kids (as a Writer!) with Kimberlee Leonard appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more -
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Blog postWhat’s a short-form way to both gain insights on your audience (to improve your copywriting) AND clarify your offers to psychologically attract more clients? A quiz! Brand Impact Strategist Annmarie Rose stops by to break … Keep Reading
The post 206: A Quiz in Your Biz: Psychological Benefits and Copywriting Tips with Branding Expert Annmarie Rose appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more -
Blog postThis show is all about applying psychology and improving our writing for online business success, so let’s look at TikTok with that lense.
In this solo episode with just me — no interview today — … Keep Reading
The post 205: 5 TikTok Tips Applying Psychology and Copy Writing Strategy [Plus How My Video Got 47,000 Views Quickly] appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more -
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Blog postThis show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by harnessing the power of the written word…and applying psychology while they’re at it!…… Keep Reading
The post 204: Get Paid to Write: 101 Sites That Pay You $50-$3000 Per Blog Post – Quick Copy Tip appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more -
Blog postQuick copy tip for you today about the uber fun punctuation mark called…the semicolon.
What does it look like? It’s like a colon on the top but a comma on the bottom.
Often misused, here … Keep Reading
The post 203: 3 Ways to Properly Use a Semi-Colon – Quick Copy Tip appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more -
Blog postFrom suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger’s and how he used his gifts to find smart workarounds to help better function socially.
Dan … Keep Reading
The post 202: Psychology of Micro-Stepping with Bestselling Author Dan Mangena appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more -
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Blog postPositivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and … Keep Reading
The post 201: Pushing Through Obstacles and Promoting Positivity with 2x Bestselling Author Kelsey Henry appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more -
Blog post4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable.
Today, let’s talk about a nerdy debate that continues to rage. But, my dear listeners…there is only ONE CORRECT answer to question…
“Oxford … Keep Reading
The post 200: Oxford Comma Obsession – Quick Copy Tip appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more -
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Blog postWhat is hypnosis? What is “a practical psychic”? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Priscilla Keresey.
A Few Highlights from … Keep Reading
The post 199: Parapsychology and Bestselling Books with Priscilla Keresey appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more -
Blog postLife-saving book out now! My biz bestie shares her story of losing both her parents to cancer and how that pushed her into a life of pursuing how to heal naturally.
Food Heals: Physical, Emotional … Keep Reading
The post 198: 5 Book Writing and Self-Publishing Lessons Learned with Allison Melody’s Incredible Food Heals Book – Quick Copy Tips appeared first on Copy That Pops | Copywriting | Bestselling Book Writing, Publishing, and More.
2 years ago Read more
Titles By Laura Petersen
Copywriting for Podcasters: How to Grow Your Podcast, Brand, and Business with Compelling Copy
Dec 12, 2016
$2.99
Did podcasting attract you because you didn't have to write? Oops. :)
Turns out we podcasters need to craft keyword rich and compelling copy for our podcasts to be found and to convince visitors to turn into listeners, customers, and raving fans.
There are many benefits of podcasting. This book looks at 15 of them! From increased industry authority, to networking with key players in your field, to growing your audience through an exploding medium, to paid speaking gigs.
But to reap all the rewards, we need effective writing.
Author and seasoned teacher turned podcasting entrepreneur, Laura Petersen, guides you step-by-step through all the important areas where writing well will grow your podcast, brand, and business.
Including:
1. Effective story-telling
2. Show-stopping shownames
3. Not-so-subtle showtitles
4. iTunes podcast show descriptions
5. Episode scripting and interview question crafting
6. Enticing episode titles
7. Podcast shownotes
8. Transcription for leveraging SEO & more
9. Lead magnets and content upgrades
10. Social media profiles and posts
11. Social media growth
12. Artful emails
13. Booking podcast interviews with 1-sheeters
14. [BONUS] How to book interview guests (and high-profile big-fish) even when you are just starting out
15. [BONUS] How to write Facebook ad copy to promote your podcast like a pro
And more.
In this book, you will find detailed examples, insights from influencers, and ways you can apply what you learn to your own podcast and business, whether you already have a podcast and want to grow it bigger or are planning to start one of your own.
Direct advice from the following influencers are included:
Adrian Aguilar
Amanda Bond
Andrew Steven
Bernard Paraiso
Brandon T. Adams
Elsie Escobar
Jared Easley
Jay Wong
Jessica Kupferman
Jessica Rhodes
Jill Stanton
John Lee Dumas
Khierstyn Ross
Marcus Meurer
Melissa Sue Tucker
Michael O'Neal
Stephen Christopher
Stephen Dela Cruz
Yaro Starak
Hope you find this book helpful!
Turns out we podcasters need to craft keyword rich and compelling copy for our podcasts to be found and to convince visitors to turn into listeners, customers, and raving fans.
There are many benefits of podcasting. This book looks at 15 of them! From increased industry authority, to networking with key players in your field, to growing your audience through an exploding medium, to paid speaking gigs.
But to reap all the rewards, we need effective writing.
Author and seasoned teacher turned podcasting entrepreneur, Laura Petersen, guides you step-by-step through all the important areas where writing well will grow your podcast, brand, and business.
Including:
1. Effective story-telling
2. Show-stopping shownames
3. Not-so-subtle showtitles
4. iTunes podcast show descriptions
5. Episode scripting and interview question crafting
6. Enticing episode titles
7. Podcast shownotes
8. Transcription for leveraging SEO & more
9. Lead magnets and content upgrades
10. Social media profiles and posts
11. Social media growth
12. Artful emails
13. Booking podcast interviews with 1-sheeters
14. [BONUS] How to book interview guests (and high-profile big-fish) even when you are just starting out
15. [BONUS] How to write Facebook ad copy to promote your podcast like a pro
And more.
In this book, you will find detailed examples, insights from influencers, and ways you can apply what you learn to your own podcast and business, whether you already have a podcast and want to grow it bigger or are planning to start one of your own.
Direct advice from the following influencers are included:
Adrian Aguilar
Amanda Bond
Andrew Steven
Bernard Paraiso
Brandon T. Adams
Elsie Escobar
Jared Easley
Jay Wong
Jessica Kupferman
Jessica Rhodes
Jill Stanton
John Lee Dumas
Khierstyn Ross
Marcus Meurer
Melissa Sue Tucker
Michael O'Neal
Stephen Christopher
Stephen Dela Cruz
Yaro Starak
Hope you find this book helpful!
Other Formats:
Paperback
$2.99
Are you a podcaster or entrepreneur who has ever:
• Thought about writing a book?
• Dreamed about writing a book?
• Heard that writing a book is fun, smart, and cool? (It is!)
• Realized how massively a book can help you grow your podcast, personal brand, and business?
Sweet!
But if you still haven't written yours, then this book is for you.
There are myths holding you back.
And this book was written to give you unbridled permission and total excitement that:
• YOU have something to share with the world
• YOU are ready now just as you are
• YOU can leverage a book for so much more growth, status, and impact
It's your turn!
Here's more about what we'll cover...
Myths We Will Bust Together in This Book:
• MYTH 1: “I already have a podcast, so I don't need a book.”
• MYTH 2: “But I need a publishing deal!”
• MYTH 3: “But ‘real authors' don't self-publish!”
• MYTH 4: “Writing a book is so hard and kinda scary.”
• MYTH 5: “I'm not expert enough to be an author."
• MYTH 6: “Everyone has already published a book. I missed the boat.”
• MYTH 7: “No one will buy my book, so it’s not worth the effort.”
• MYTH 8: “I could NEVER hit bestseller."
• MYTH 9: “Well, Amazon bestseller is meaningless now, so why bother?”
7 Case Study Examples of People Like You:
• Case Study 1: Sabah Ali (20-Year-Old College Student & Podcaster)
• Case Study 2: Tom Camp (Musician, Podcaster, & Digital Nomad)
• Case Study 3: Mitch Durfee (Veteran Entrepreneur & Growing Public Speaker)
• Case Study 4: David France (Superconnector & Philanthropist)
• Case Study 5: Kolton Krottinger (Disabled Veteran Entrepreneur)
• Case Study 6: Jaya M.K. (Podcaster & Expert In An Obscure Field)
• Case Study 7: Akbar Sheikh (Very Busy Online Entrepreneur)
It All Boils Down To:
• It's your turn to take advantage of adding 'published author' to your podcast introduction, social media profiles, and speaker sheet.
• It's your turn to use the magic of books to expand your exposure and help you make a greater impact.
More About The Author
Laura Petersen is a tall Math and Psychology teacher turned podcasting entrepreneur, bestselling author, international speaker, and Amazon bestselling book launch strategist.
She believes there is a magic around books, so writing a book is an incredible tool to enhance your authority, podcast, brand, and business.
Yet, so many of us hold ourselves back and wait for external forces to 'deem us worthy.' Not anymore!
This book will give you express PERMISSION to write and self-publish a brand-building book and step fully into the glorious "author" status that you deserve as the niche expert that you are.
Testimonials:
"Anytime I want to talk writing or podcasting, I call Laura."
- Melissa Sue Tucker
Podcaster and CEO of OCW Productions
"Laura is a genius. End of story.
• Thought about writing a book?
• Dreamed about writing a book?
• Heard that writing a book is fun, smart, and cool? (It is!)
• Realized how massively a book can help you grow your podcast, personal brand, and business?
Sweet!
But if you still haven't written yours, then this book is for you.
There are myths holding you back.
And this book was written to give you unbridled permission and total excitement that:
• YOU have something to share with the world
• YOU are ready now just as you are
• YOU can leverage a book for so much more growth, status, and impact
It's your turn!
Here's more about what we'll cover...
Myths We Will Bust Together in This Book:
• MYTH 1: “I already have a podcast, so I don't need a book.”
• MYTH 2: “But I need a publishing deal!”
• MYTH 3: “But ‘real authors' don't self-publish!”
• MYTH 4: “Writing a book is so hard and kinda scary.”
• MYTH 5: “I'm not expert enough to be an author."
• MYTH 6: “Everyone has already published a book. I missed the boat.”
• MYTH 7: “No one will buy my book, so it’s not worth the effort.”
• MYTH 8: “I could NEVER hit bestseller."
• MYTH 9: “Well, Amazon bestseller is meaningless now, so why bother?”
7 Case Study Examples of People Like You:
• Case Study 1: Sabah Ali (20-Year-Old College Student & Podcaster)
• Case Study 2: Tom Camp (Musician, Podcaster, & Digital Nomad)
• Case Study 3: Mitch Durfee (Veteran Entrepreneur & Growing Public Speaker)
• Case Study 4: David France (Superconnector & Philanthropist)
• Case Study 5: Kolton Krottinger (Disabled Veteran Entrepreneur)
• Case Study 6: Jaya M.K. (Podcaster & Expert In An Obscure Field)
• Case Study 7: Akbar Sheikh (Very Busy Online Entrepreneur)
It All Boils Down To:
• It's your turn to take advantage of adding 'published author' to your podcast introduction, social media profiles, and speaker sheet.
• It's your turn to use the magic of books to expand your exposure and help you make a greater impact.
More About The Author
Laura Petersen is a tall Math and Psychology teacher turned podcasting entrepreneur, bestselling author, international speaker, and Amazon bestselling book launch strategist.
She believes there is a magic around books, so writing a book is an incredible tool to enhance your authority, podcast, brand, and business.
Yet, so many of us hold ourselves back and wait for external forces to 'deem us worthy.' Not anymore!
This book will give you express PERMISSION to write and self-publish a brand-building book and step fully into the glorious "author" status that you deserve as the niche expert that you are.
Testimonials:
"Anytime I want to talk writing or podcasting, I call Laura."
- Melissa Sue Tucker
Podcaster and CEO of OCW Productions
"Laura is a genius. End of story.
Other Formats:
Paperback