- Paperback: 252 pages
- Publisher: University of Toronto Press, Scholarly Publishing Division (September 16, 1992)
- Language: English
- ISBN-10: 0802077153
- ISBN-13: 978-0802077158
- Product Dimensions: 6 x 0.7 x 9 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
- Amazon Best Sellers Rank: #1,236,890 in Books (See Top 100 in Books)
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Laws of Media: The New Science
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'FIlled with interesting, charming, bewildering, and challenging McLuhanisms.' (R. Cathart Choice)
'Eric McLuhan's collaborations with his father gives a rich treatment of the tetrads, and one true to the elder's written and cognitive style.' (Paul Levinson Journal of Communication)
'A surprising posthumous gift from Canada's greatest cultural theorist. The collaboration with his son Eric has produced not only the most stimulating intellectual formulations but also the most welcome concessions to the norms of scholarship and argument since The Gutenberg Galaxy and Understanding Media' (John Fekete Letters in Canada)
'The tetrad's eloquence and the universality of its application will surely have a profound effect on any further study of media.' (Timothy Buell The Toronto Star)
From the Back Cover
Before you have gone very far in this book, you will have found many familiar themes and topics. Be assured: this is not just a rehashing of old fare dished up between new covers, but a genuinely new food for thought and meditation.
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Top Customer Reviews
If you've already worked through the Gutenberg Galaxy, and want more, this book is for you. On the other hand, if you are unfamiliar with McLuhan, this might not be the book to start with. However, I found the book to inspire new thoughts and insight that come reflected off his refracting whorl of ideas, so maybe it's as good a place to start as any.