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The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) by [John Maeda]
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The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) Kindle Edition

4.1 out of 5 stars 212 ratings
Part of: Simplicity: Design, Technology, Business, Life (8 Books)

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  • Part of: Simplicity: Design, Technology, Business, Life (8 Books)
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Editorial Reviews

Review

I planned to skim/sample John Maeda's book, then decide to endorse it―or not. I quickly found myself mesmerized―and thence the only issue was deciding what were the strongest words I could muster in support of The Laws of Simplicity. The book is important; and Maeda has made an absurdly complex subject―simplicity―approachable and usable. Bravo! I hope the people who design the products I'll acquire in the next ten years take this book to heart.

Tom Peters --This text refers to an alternate kindle_edition edition.

From Publishers Weekly

In this breezy treatise, graphic designer and computer scientist Maeda proposes ten laws for simplifying complex systems in business and life-but mostly in product design. Maeda's upbeat explanations usefully break down the power of less-fewer features, fewer buttons and fewer distractions-while providing practical strategies for harnessing that power, such as SHE: "Shrink, Hide, and Embody." The first three laws, based on principles of reduction, organization and efficiency, form the foundation for increasingly complex and self-referential concepts like the importance of context and the potential for failure in simplification (by the end of the book, Maeda is chiding himself for using too many acronyms). Combined with trust and emotional engagement (laws 7 and 8), Maeda demonstrates how complex systems can become downright lovable: Maeda recalls "the Tamagocchi craze of the late 1990s... showed that anyone could fall in love with a small electronic keychain," drawing a corollary to the almighty iPod (an iconic example referred to throughout). Emphasizing the delicate balance-work involved in simplifying the complex, Maeda admits the process isn't easy, and that his ten laws don't necessarily provide all the answers-in numerous places, he directs readers to the web site where his theories continue to develop. Despite that, this slim book feels complete in itself; not only will it stimulate ideas, it will keep readers thumbing back for a second and third look at Maeda's deceptively simple advice.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the unknown_binding edition.

Product details

  • File size : 1617 KB
  • Publication date : July 7, 2006
  • Word Wise : Enabled
  • Publisher : The MIT Press (July 7, 2006)
  • ASIN : B08BT7YBN9
  • Lending : Not Enabled
  • Language: : English
  • X-Ray : Not Enabled
  • Print length : 128 pages
  • Enhanced typesetting : Enabled
  • Text-to-Speech : Enabled
  • Customer Reviews:
    4.1 out of 5 stars 212 ratings

Customer reviews

4.1 out of 5 stars
4.1 out of 5
212 global ratings
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Reviewed in the United States on May 12, 2014
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Reviewed in the United States on August 31, 2012
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Top reviews from other countries

Amazon Customer
4.0 out of 5 stars Thought provoking for all technologists
Reviewed in the United Kingdom on April 3, 2013
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dmc63
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on March 27, 2018
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Can Burak Bizer
5.0 out of 5 stars Nice to read, conscise
Reviewed in the United Kingdom on August 24, 2009
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4 people found this helpful
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May
5.0 out of 5 stars Subtly fascinating!
Reviewed in the United Kingdom on February 7, 2014
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David Burdon
5.0 out of 5 stars A Simple Approach to Simplicity
Reviewed in the United Kingdom on July 6, 2016
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