- Series: Simplicity: Design, Technology, Business, Life
- Hardcover: 117 pages
- Publisher: The MIT Press; Later prt. edition (August 21, 2006)
- Language: English
- ISBN-10: 0262134721
- ISBN-13: 978-0262134729
- Product Dimensions: 5.4 x 0.6 x 8 inches
- Shipping Weight: 10.6 ounces (View shipping rates and policies)
- Average Customer Review: 106 customer reviews
Amazon Best Sellers Rank:
#195,946 in Books (See Top 100 in Books)
- #36 in Books > Engineering & Transportation > Engineering > Industrial, Manufacturing & Operational Systems > Industrial Design > Products
- #121 in Books > Arts & Photography > Decorative Arts & Design > Industrial & Product Design
- #476 in Books > Engineering & Transportation > Engineering > Mechanical
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The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) Later prt. Edition
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From Publishers Weekly
In this breezy treatise, graphic designer and computer scientist Maeda proposes ten laws for simplifying complex systems in business and life-but mostly in product design. Maeda's upbeat explanations usefully break down the power of less-fewer features, fewer buttons and fewer distractions-while providing practical strategies for harnessing that power, such as SHE: "Shrink, Hide, and Embody." The first three laws, based on principles of reduction, organization and efficiency, form the foundation for increasingly complex and self-referential concepts like the importance of context and the potential for failure in simplification (by the end of the book, Maeda is chiding himself for using too many acronyms). Combined with trust and emotional engagement (laws 7 and 8), Maeda demonstrates how complex systems can become downright lovable: Maeda recalls "the Tamagocchi craze of the late 1990s... showed that anyone could fall in love with a small electronic keychain," drawing a corollary to the almighty iPod (an iconic example referred to throughout). Emphasizing the delicate balance-work involved in simplifying the complex, Maeda admits the process isn't easy, and that his ten laws don't necessarily provide all the answers-in numerous places, he directs readers to the web site where his theories continue to develop. Despite that, this slim book feels complete in itself; not only will it stimulate ideas, it will keep readers thumbing back for a second and third look at Maeda's deceptively simple advice.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
If brevity is the soul of wit, simplicity is the soul of design. John Maeda uses the concept of simplicity to get at the nature of human thought and perception while drawing out tangible applications for business, technology, and life in general. The Laws of Simplicity is thoroughly optimistic, entertaining, and erudite, just as you would expect from Maeda. It is also the most compelling one hundred pages of design writing I have read this year.(Rob Forbes, Founder, Design Within Reach)
Abstract recommends this book particularly to marketing people, product designers and technical writers.(GetAbstract)
Our lives and our businesses are faster and broader than ever. As such, they are also more complex and difficult to manage, for both customers and managers. Therefore, achieving simplicity in both our products and our organizations will be crucial for securing market share. No one has seen this more clearly than John Maeda, the Master of Simplicity. The Laws of Simplicity is a clear and incisive guide for making simplicity the paramount feature of our products; it's also a road map for constructing a more meaningful world.(Andrea Ragnetti, Board of Management, Royal Philips Electronics)
FINALLY, a book about simplicity that is not too academic to read.... At the book's heart is the Shinto belief in animism, the spirit in all objects. Nicholas Negroponte, one of Maeda's mentors, once told him to become a lightbulb, not a laser beam. This he has done; all this and more.(Susan Salter Reynolds The LA Times)
I planned to skim/sample John Maeda's book, then decide to endorse it―or not. I quickly found myself mesmerized―and thence the only issue was deciding what were the strongest words I could muster in support of The Laws of Simplicity. The book is important; and Maeda has made an absurdly complex subject―simplicity―approachable and usable. Bravo! I hope the people who design the products I'll acquire in the next ten years take this book to heart.(Tom Peters)
John Maeda's new book, The Laws of Simplicity, is simply terrific. It's exactly 100 pages, the illustrations are brilliant and the 10 Laws of Simplicity (plus Three Keys) are a canon to design one's entire life, much less specific products, services or business models. The subtitle is: Design, Technology, Business, Life.(Bruce Nussbaum BusinessWeek's blog "NussbaumOnDesign")
Keep it simple, Stupid' is an old piece of advice, so much so that it's often abbreviated as the 'KISS principle.' But it's advice that's often ignored, and MIT Professor John Maeda aims to change that.... Designers and marketers will find Maeda's book both interesting and useful....(New York Post)
Maeda's Laws and Keys have an obvious practical application in everyday running of a busy life (and desktop); they also have the potential to translate into a productive methodology for any craft or design practice.... A very humble, enlightened and caring human, John's written a little bible.(Liz Farrelly Crafts Magazine)
Maeda's upbeat explanations usefully break down the power of less-fewer features, fewer buttons and fewer distractions-while providing practical strategies for harnessing that power.... Emphasizing the delicate balance-work involved in simplifying the complex, Maeda admits the process isn't easy, and that his ten laws don't necessarily provide all the answers-in numerous places, he directs readers to the web site where his theories continue to develop. Despite that, this slim book feels complete in itself; not only will it stimulate ideas, it will keep readers thumbing back for a second and third look at Maeda's deceptively simple advice.(Publishers Weekly)
Technology and life seem to be getting more complicated, yet two great success stories, Google and the iPod, both provide the antidote of simplicity. In The Laws of Simplicity, John Maeda uses humble prose to provide an accessible guide, business and life, observing the principle: 'Simplicity equals sanity.'(David Smith The Observer)
Top customer reviews
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What else do you need to know about the Great Author?
Oh, what was the title of the book again? Oh yes, simplicity. The title of the chapters is just about the only interesting content there is in the book about the subject. All the rest of the books is trite and superficial and unwarranted self-agrandisment by an insecure author. Even his further reading list, shows how superficial the author is.
The only ray of sunshine here is that I was able to return it for a full refund.
Nevertheless, the impostor has succeeded in robbing me of precious time.
I remember Einstein as well : not more simpler, meaning do not sacrifice the core.
I remind that it is required a smart effort to make sth simpler, but it is easy to make sth complex.
It is a repetition with nice acronyms for me, not very productive experience of learning.
Most recent customer reviews
Also great paper and package quality.
Worth to read.