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The Lawyer's Ultimate Guide to Online Leads: Getting More Clients from the Web into Your Law Practice, Step-By-Step Kindle Edition
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No wonder this book is getting almost straight 5-star reviews. Don't know that I've ever seen that. He's that rare talent that really knows his subject and is equally masterful in writing about it. Fantastic job, Ken!
The chapter on "thin markets" is something every business owner, not just lawyers, should understand clearly and thoroughly. The money you save by being this smart will pay off hugely.
They don't teach this stuff in college marketing and advertising classes. Why? The profs can't teach what they don't know from first-hand experience.