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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Hardcover – August 10, 2012

4.3 out of 5 stars 221 ratings

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  • Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
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Editorial Reviews


"Stories are flight simulators for our brains, and in this book Paul Smith brings you a story for every important challenge you and your team will face at work.  If you master these stories, you'll master your challenges." -- Chip Heath, co-author Made to Stick and Switch

"A compelling book that will help bring alive the power of storytelling to make a meaningful difference in your business or your life." -- Sara Mathew, Chairman and CEO, Dun & Bradstreet

"Lead with a Story is now my go-to source for stories that inspire change across a broad range of business challenges.  This is a must-read book for any leader who wants to up their game by leading through inspiration." -- Andy Murray, Founder of Saatchi & Saatchi-X and Mercury11

"I got your book late yesterday and started reading it after supper. I finished it this morning at 8:15. I couldn't put it down all night! This book is everything I had hoped it would be...and more." -- Jim Bangel, former Corporate Storyteller, Procter & Gamble

"This book offers the most storytelling success stories I've seen between two covers.  It is invaluable for any leader who wants to inspire, motivate, or persuade." -- Annette Simmons, bestselling author of The Story Factor, and Whoever Tells the Best Story Wins

Book Description

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.

The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:

• Define culture and values

• Engender creativity and innovation

• Foster collaboration and build relationships

• Provide coaching and feedback

• Lead change

• And more

Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Product details

  • Item Weight : 16 ounces
  • ISBN-13 : 978-0814420300
  • Hardcover : 288 pages
  • Product dimensions : 1 x 1 x 1 inches
  • Publisher : AMACOM; 38826th edition (August 10, 2012)
  • Reading level : 18 years
  • Language: : English
  • Customer Reviews:
    4.3 out of 5 stars 221 ratings

Customer reviews

4.3 out of 5 stars
4.3 out of 5
221 global ratings
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Top reviews from the United States

Reviewed in the United States on April 10, 2017
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9 people found this helpful
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Reviewed in the United States on August 19, 2012
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66 people found this helpful
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Reviewed in the United States on February 19, 2017
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7 people found this helpful
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Reviewed in the United States on February 6, 2017
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Reviewed in the United States on July 6, 2015
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Reviewed in the United States on October 29, 2015
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Top reviews from other countries

Sue Cartwright
5.0 out of 5 stars Writing stories is an art that can be learned
Reviewed in the United Kingdom on November 12, 2018
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Ya Kil
5.0 out of 5 stars A great storyteller
Reviewed in the United Kingdom on August 27, 2018
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C W.
5.0 out of 5 stars Stories are remembered long after PowerPoint
Reviewed in the United Kingdom on November 18, 2016
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One person found this helpful
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4.0 out of 5 stars Great book
Reviewed in the United Kingdom on August 1, 2014
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Amazon Customer
5.0 out of 5 stars Very good read with ample of examples to be used in ...
Reviewed in the United Kingdom on August 18, 2017
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