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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Hardcover – August 10, 2012
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"Stories are flight simulators for our brains, and in this book Paul Smith brings you a story for every important challenge you and your team will face at work. If you master these stories, you'll master your challenges." -- Chip Heath, co-author Made to Stick and Switch
"A compelling book that will help bring alive the power of storytelling to make a meaningful difference in your business or your life." -- Sara Mathew, Chairman and CEO, Dun & Bradstreet
"Lead with a Story is now my go-to source for stories that inspire change across a broad range of business challenges. This is a must-read book for any leader who wants to up their game by leading through inspiration." -- Andy Murray, Founder of Saatchi & Saatchi-X and Mercury11
"I got your book late yesterday and started reading it after supper. I finished it this morning at 8:15. I couldn't put it down all night! This book is everything I had hoped it would be...and more." -- Jim Bangel, former Corporate Storyteller, Procter & Gamble
"This book offers the most storytelling success stories I've seen between two covers. It is invaluable for any leader who wants to inspire, motivate, or persuade." -- Annette Simmons, bestselling author of The Story Factor, and Whoever Tells the Best Story Wins
"By taking Smith’s instructions to heart and becoming master storytellers, we may all avoid fidgeting, glassy-eyed audiences in the future." --ABA Banking Journal
“…provid[es] the literary tools to create great stories that can teach, motivate and lead." --Wharton Magazine
"If you are a speaker, a teacher, a friend, a pastor, a worker, a leader...you will learn from this book! PICK IT UP!” --I'd Rather Be Craving blog
"...touts the value of story telling as a communication tool for business people." --800-CEO-Read
“Paul Smith is the consummate storyteller, but he is also a generous, sharing teacher who imparts a great deal of wisdom in his book.” --ForeWord Reviews
“…outlines a comprehensive, yet very practical guide to telling stories in business...a must read for anyone who engages with customers, stakeholders and employees.” --CMSWire.com
"...thoughtful, meaty, comprehensive and seriously useful... profoundly straightforward and helpful..." --Authentic Organizations
“…anyone could pick up the book, understand the actionable advice, and begin telling their own stories right away.” --SalesEngine.com
“Take your leadership skills to a higher level by crafting business stories that captivate, convince, and inspire!" --Management is a Journey
“Buy this book and let it help you find your story. Let Paul Smith show you how to tell that story." --PCB007
"...shows readers how to tell stories that build bridges into their future. If you want to go far, combine your competence with storytelling.” --Leadership Freak
“getAbstract recommends that managers, salespeople and presenters read this charming compilation, from its useful instructions all the way to its happily ever after.” --getAbstract
ExecRank Distinction Awards for Business Books 2012
“The book is chock full of great stories and clear, simple techniques you can use to be a better storyteller.” --thoughtLeaders
The Influential Marketing Book Award 2012
“…brilliant…filled with rare insights and ‘you had to be there’ style stories, this book lives up to its promise of using storytelling to deliver powerful lessons.” --Rohit Bhargava blog
“Packed with a wide variety of stories and scores of key lessons on leadership, Lead with a Story is an engaging and informative resource for any leader.” --Soundview blog
”Get a jump start on developing your own bank of leadership stories and check out Lead with a Story today.” --Seven Story Learning
"...this practical resource gives readers the guidance they need to deliver stories to stunning effect.” --Abduzeedo Design Inspiration
27 Gen: Generational Learning Works Both Ways 12 Best Books 2012
NOOP (Exploring the Networked Economy) 40 Best Influence & Persuasion Books 2013
“…offers interesting, engaging and practical advice for effectively crafting your own stories to better accomplish your personal and organizational goals.” --The Journal of Healthcare Contracting
"If you brief people, make speeches, or give presentations to your board or other groups, the book is worth your time.” --Musings from the CU Suite
"[Smith's] depth of understanding on how to craft great stories…has him doing some of the most important work of our time on the subject." --Ryan Powell blog
Masters in Communications 100 Influential Books Every Communications Major Must Read 2014
"I’ve been searching for an excellent book on storytelling in business. And I found it: Paul Smith’s Lead with a Story." --Speaking Practically
“I truly adore this book and recommend it to busy executives who want a quick source of material to use in their presentations and communications.” --Speaking Practically
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated “corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing “strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.
The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.
Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:
• Define culture and values
• Engender creativity and innovation
• Foster collaboration and build relationships
• Provide coaching and feedback
• Lead change
• And more
Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Top customer reviews
One of the things that sets this book apart from other preaching books, besides the fact that it is written by a business writer, but that it is through the lens of leadership, of inspiring people. One of my goals when I preach is for people to leave inspired. The Holy Spirit does this work, but my style, next steps, how I say things can inspire people or push them away from seeing the possibilities in their lives.
That's one reason I loved this book. It has so many great things in it for speakers. And if you are a pastor, you should be reading public speaking books by experts who are not pastors. Just to broaden your range and get some new tips.
Here are a few things that jumped out:
-Experience is the best teacher. A compelling story is a close second.
-Every great leader is a great storyteller.
-Facts are 20 times more likely to be remembered if they are part of a story.
-An organization's culture is defined by the behavior of its members and reinforced by the stories they tell.
-If you design your product or service for everyone, what you end up doing is designing for no one.
-Describing your idea in specific, concrete terms is almost always more effective.
-The best way to get the attention of a business audience is to quickly introduce a main character they can relate to, and put the character in a challenging situation or predicament.
-Emotion is so important to a story, some storytelling experts consider it a defining element, without which you don't even have a story.
-If you don't generate an emotional reaction in your audience, you haven't told a story.
-If your audience doesn't naturally care about your idea, find out what it does care about and associate your message with that.
As an historian, who also sometimes teaches Psych 101, I have a lifelong interest in the power of stories. Curiously enough, although written long before the worrying issues currently facing our nation , this book has helped me better understand the perspective of today's potus. I can easily imagine using the structure and ideas put forth here in a biography of the man.
This is a very readable book full of great ideas for speakers, business people, and anyone who is trying to work with groups, make a sale, or get an idea across.
They're still talking about it. Wow!
Albeit the examples are heavily P&G related, if you look past that, which is the authors experience, you get to the centre of the key messages for each chapter; all valuable for any employee and leader.
Thoroughly recommend this book and will be one I read again and again.
I purchased this book and realized that I do know how to tell stories. I just did not know how to tell a story about my project at work - and keep it short and interesting. I love this book because it's filled with specific stories Paul and others have shared from their careers in each chapter focused on helping us find our voices while we're telling our stories. It allows you to envision yourself in that person's shoes. Every chapter ends with a summary and exercises section so you can really focus on for improvement. I have used this book as a reference multiple times to write a teambuilding proposal at work, to recommend that we make presentations less reliant on fancy charts, showing the power of metaphors over the heaviness of paperwork.
The topics covered in this book were very informative and interesting. It gave me a new idea and better critical thinking skills. Yes, this book was required for a course, but I would recommend anyone read this book because it was a great read! I do have particular favorable chapters, but each chapter provides new stories and lessons to use in everyday life choices. I wish more people would consider reading this book and learning to open their minds to the concepts taught within this book.