- Audible Audio Edition
- Listening Length: 10 hours and 51 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Audible Studios
- Audible.com Release Date: May 16, 2013
- Whispersync for Voice: Ready
- Language: English
- ASIN: B00CQAV57O
- Amazon Best Sellers Rank:
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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Audiobook – Unabridged
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Albeit the examples are heavily P&G related, if you look past that, which is the authors experience, you get to the centre of the key messages for each chapter; all valuable for any employee and leader.
Thoroughly recommend this book and will be one I read again and again.
Most of these re-judgers were young, I will confess. They had never seen the likes of seasoned Pros like Sam Walton, Lee Iacocca, and even one of my rather dubious Mentors from the past, John Z. DeLorean; tell a story that started perhaps as musings but brought home a theme that was valuable to the job I was attempting and the company I was serving. (Now, I can't say John's decision to trade in illegal narcotics to build his car was a good one...but he never told a story about that!)
This book is great!
Obviously perhaps, author Paul Smith is a perceptive young man. He points out rightfully that stories do so much more than entertain! They make us think! IF we listen! This book inspires me to brush off some of my better, older stories and also to remember to LISTEN to the stories of others! You and I are never too old to learn!!!!
After finishing the book, I must say that it provides really useful and practical guidelines, for someone that like me must communicate in a business environment. “Lead with a story” is full of pearls, small stories that not only can one use in his day-to-day life but also that brilliantly illustrate the concepts displayed in the book.
But for me the true value of this book, and what will probably make me read it again, is the conceptual framework that the author uses. The CAR (Context, Action, Result), and other frameworks presented give actionable guidelines that will help the reader build stories, that are clear, easy to read and engaging. At the very end of the book you will find several tables that allow one to easily check and get guidance from the frameworks.
I strongly recommend reading this book, even if you aren’t in a position that requires communication, storytelling is an useful skill in the business world.
One of my favorite stories is near the beginning: A mathematician at P&G had to write a memo detailing his research every month, and after years of detailed and technical memos (boring and forgettable), he started writing them in story form, illustrating his points with characters like Earnest Engineer learning things--the things that the mathematician would have shared in his memo, but much more readable and interesting. His memos got more and more interesting, and greater and greater circulation. After several years, his memos were read every month by between 5,000 and 10,000 people, and he was appointed the company's official corporate storyteller.
Fascinating stuff, and good guidance on how you can do it yourself in almost any situation.
NOTE: Edited upon further reflection after feedback from the author
Most recent customer reviews
As an historian, who also sometimes teaches Psych 101, I have a lifelong interest in the power of stories.Read more