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The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory Paperback – April 25, 2016
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About the Author
- Item Weight : 9.6 ounces
- Paperback : 224 pages
- ISBN-10 : 1632650436
- ISBN-13 : 978-1632650436
- Dimensions : 6 x 0.51 x 9 inches
- Publisher : Weiser; First edition (April 25, 2016)
- Language: : English
- Best Sellers Rank: #1,100,847 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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I love the clarity. I love the insights. A very insightful book.
That would actually be a huge mistake. Scott Miller and David Morey, authors of The Leadership Campaign, deliver 10 strategies from political campaigns that will benefit your career, business and life. Their writing is based on years of real world experience in political campaigns as well as working with corporate leaders. They use countless examples - both political and corporate - to illustrate and validate the lessons.
Their writing style is humorous, insightful and filled with actionable advice.
While they use the political campaign as an example, the advice is more tailored to business leaders than to politicians.
They start with the two deficiencies that derail most campaigns – business, political or personal – 1) lack of focus and 2) lack of urgency. For a political campaign, urgency is built in – the election date. For most business projects, time frames are allowed to slip.
So “The Leadership Campaign is about providing focus and urgency to your project, team, company or your career.”
The 10 strategies are:
1. Decide to run – actually commit. Go all in.
2. Think, plan and act like an insurgent – Incumbents try to protect what is, Insurgents are all about change.
3. Build a Kitchen Cabinet – surround yourself with trusted, capable advisors.
4. Prepare your campaign, inside-out. Get the inner game figured out first.
5. Announce – Let everyone know your aim/goals
6. Define Everything –
7. Control the Dialogue – if you don’t someone else will
8. Gain momentum – momentum is king – others will get on the bandwagon.
9. Exploit Crisis
10. Leadership – learn and implement steps 1 – 9
This is highly insightful. The strategies apply to your business, project, career or personal life. Easy and enjoyable read. The strategies will make you a better leader.
I was provided a review copy of this book.
I've already read it a second time. It is so chock full of insights and strategies. If you are doing anything with a brand, whether personal, business or both, you must read this book. If you are leading an organization you must read this book. If you are campaigning anything you must read this book! It is an easy and enjoyable read that has a plethora of strategies, insights and real world examples from over thirty years of experience and also is most relevant to cutting edge approaches of what you need to do today and tomorrow. It's about 2016, 2017, and beyond. Whether you are in a large organization, an entrepreneur or even just strategizing your life, this book is of immense value. People will pay consultants thousands and thousands of dollars for these insights. Grab this book and read it!