--Seth Godin, Author of Unleashing the Ideavirus
In today's environment, if you don't know how to communicate authentically on camera, your brand, reputation and impact will suffer. Vern Oakley is the perfect guide to bring film mastery to change makers, leaders and entrepreneurs.''
--Pamela Slim, author of Body of Work: Finding the Thread That Ties Your Story Together
''It's easy to feel phony and powerless when the red light goes on. Vern Oakley's book Leadership in Focus translates the art and science of authenticity and helps the reader understand how to maintain that connection when the camera starts to roll - a compelling, readable and actionable book.''
--Amy Cuddy, Author, Presence; Associate Professor, Harvard Business School
''Vern Oakley is right - video is a great tool for moving people to action. In today's 24-7 media culture, leaders need to know how to be convincing and authentic on camera. His timely approach will make effective performers out of even the most reluctant and camera-shy among us.''
--Marshall Goldsmith, executive coach, business educator and New York Times-bestselling author
''Working in Hollywood I have the benefit of collaborating with actors who have many years of training. For those who can't invest all that time, this book is a short cut to help you tap into a great performance by showing more of your authentic self. You may not win an Oscar but then again you might. An inspiring, actionable and even spiritual book.''
--Peter Werner, Emmy, Director Guild and Oscar Award Winning Director
"The millennial generation craves authentic and transparent communication; not surprisingly, they are huge consumers of multimedia content. Millennials-perhaps the most critical demographic cohort for most organizations today-don't want to just read what leaders have to say; they want to see, hear and feel it. With a conversational and pithy writing style, Leadership in Focus by Vern Oakley is an excellent guide for leaders looking to use video communications for authentic and effective storytelling that moves their stakeholders to action."
--Matthew Ragas, DePaul University
About the Author
Vern has created films for Fortune 500 companies, nonprofit organizations, universities, and their leaders. His mission is to help humanize the world's most successful leaders and institutions, helping them to craft their stories and connect to the people who matter most. Personally, Vern has been on a lifelong journey to explore and express his own authenticity and to create meaningful human connections. To this end, he has studied with a variety of experts and institutions from Arthur Penn and the Actor's Studio to Harvard Business School.
A client of Vern's once bestowed on him the unofficial title ''Business Artist.'' He believes this captures his comfort with both left- and right-brain endeavors and his passion for sharing these lessons with others.