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Leading Clarity: The Breakthrough Strategy to Unleash People, Profit, and Performance Hardcover – April 10, 2018

4.6 out of 5 stars 12 ratings

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Editorial Reviews

From the Inside Flap


Today's business environment is more complex than at any time in history with greater ambiguity, chaos, and uncertainty. This tangled mass of noise effectively handicaps every facet of business. Clarity is the dynamic force that aligns and connects your most critical business principles. Leading Clarity blasts you beyond any preconceived limitations and with razor focus sets new direction, expectation, and pathways for success.

Leaders today often overlook clarity as the critical piece of their solution set. Organizational clarity rises above, with a more dynamic understanding of what's possible. It demands a holistic approach. Clarity cannot only be found, but created within a defined, dimensional framework. Once achieved, clarity closes the gaps by providing unparalleled connectivity that drives people, profit, and performance.

This groundbreaking methodology transcends the impact of industry-specific solutions. In this guidebook, visionary thought leader Brad Deutser shares, for the first time, the tools and processes his team of social scientists, business consultants, and design experts use to enable clients to define, improve, and protect their companies from the inside out. Developed through work and research with hundreds of leading organizations, this revolutionary approach is measurable, repeatable, and reliable.

From startup to global giant, this methodology puts clarity at the center of your business and gives you everything you need to:

  • Lead with clear direction and purpose by valuing inside the box thinking and innovation
  • Eliminate the rot of mediocrity, status quo, and fear that are symptomatic of deficiencies within an organization
  • Activate the impact drivers that keep your employees happier, more engaged, and performing at their peak
  • Humanize your values and mission so all can clearly and consistently see, feel, and experience them every day
  • Infuse positivity into your organization's DNA as a profitability catalyst

From the Back Cover


"Deutser has convinced me that CLARITY is the new necessity. It fundamentally alters the traditional business hierarchy and intertwines strategy, culture and communications in ways leaders have never before experienced. This powerful book gives you full access to operating in clarity."
―Tim Sanders, New York Times bestselling author of Love is the Killer App: How to Win Business and Influence Friends

"Leading Clarity shatters the notion that 'outside the box' thinking drives innovation, creativity and results. In this groundbreaking, highly practical book, Deutser elegantly delivers a replicable methodology, boldly driven by positivity."
―Shawn Achor, New York Times bestselling author and speaker

"Bravo for Leading Clarity! I suspect I'm not the only one who stood up more than once and exclaimed―earning clarity should be so simple, but why's it so elusive? Enter Brad Deutser 3;stage left5; with the answers, guidance, strategies and the quantitative results that prove out his theory in full."
―Rob Franek, Editor in Chief, The Princeton Review

"Leading with confidence and certainty is increasingly difficult in the chaos of business today. With this book, Brad Deutser provides an answer every leader needs. Being in clarity establishes common ground, engages others, creates infinite possibilities and enables us to lead at our very best. It's brilliant in its simplicity, but powerful in its application. Leading Clarity is a leadership handbook you absolutely must have."
―Elise Mitchell, founder and chairman, Mitchell, CEO, Dentsu Aegis PR Network

"I'm in a business that is all about winning. Victory for a football team is standardized and readily observable. Off the field, we face the same challenge as all other businesses–establish and maintain a compelling purpose and way of being that will deliver breakthrough results for us, our customers, our community and other key stakeholders. In Leading Clarity, Brad Deutser maps a pathway to authentically develop sustained business performance that will naturally lead to an organization's unique definition of victory. Brad's approach can help elevate any environment from one of mere compliance to one of full commitment and extreme engagement which are prerequisites for operational excellence and exceptional performance."
―Jamey Rootes, President, Houston Texans

"Brad Deutser's work on clarity is thought-provoking, challenging and insightful. He connects several key features of organizations that all too often seem separate, while persuasively conveying the need for such connections. Not only has he helped me think about the ways in which we work within our institution, he calls into question the traditional silos and functional orientation of business education, thinking, and practice."
―Jay Hartzell, Dean, McCombs School of Business at the University of Texas at Austin

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