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Leading the Learning Revolution: The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market Hardcover – January 4, 2013

4.6 out of 5 stars 31 ratings

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Book Description

Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.

Leading the Learning Revolution is the first book to explain how to tap into this lucrative market, which rewards the most forward-thinking training firms, professional associations, continuing education programs, entrepreneurial speakers and consultants, and others. Filled with insights from the author’s vast experience, field-tested strategies, interviews, and anecdotes, the book explains how to:

• Use technology to create high-impact learning opportunities

• Develop content that is faster and better than the competition’s

• Convert prospects to customers by building connection

• Focus on the bottom-line results of lifelong learning

Successful people and organizations never stop learning, and the people and organizations that lead that learning will never stop growing!

From the Author

There has been a real boom in the market for online courses and other types of educational content lately, and along with it, a lot of advice on how to get rich quick selling online courses, or videos, or Webinars - name your medium of choice. My aim with Leading the Learning Revolution was to bring real, in-depth business thinking to the adult education market and lay out a road map for long-term business success - whether you are an individual entrepreneur or a large organization.

Many people, I realize, aren't expecting a business book when they see the phrase "Leading the Learning Revolution," but that's what this is. One of the early readers referred to is a an "MBA in a Book" for being in the education business. I think that pretty well sums it up. I think it is extremely important for people who are in this business to recognize that we are in the midst of a revolution and they are leaders - very few things impact and change people's lives like learning does. The "Revolution" represents a huge opportunity to build a great business while really helping people.

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Top international reviews

LoopyLoo
5.0 out of 5 stars Great book if you are looking for where to start ...
Reviewed in the United Kingdom on January 8, 2016
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Renato Vianello
5.0 out of 5 stars Miniera di informazioni
Reviewed in Italy on July 8, 2015
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