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Leading Transformation: How to Take Charge of Your Company's Future Hardcover – November 6, 2018
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Named one of the "Top Ten Technology Books of 2018" by Peter High, Forbes.com
"Leading Transformation offers an alternative approach for organizations undergoing major change…Furr, Nel, and Ramsoy offer a fascinating perspective on something we all face daily." -- TD magazine (Association for Talent Development)
Advance Praise for Leading Transformation:
Clayton M. Christensen, Kim B. Clark Professor of Business Administration, Harvard Business School; bestselling author, The Innovator's Dilemma--
"Many leaders struggle to lead disruptive change. Leading Transformation provides new tools to overcome the old hurdles to success."
Robert Sutton, Professor of Management Science and Engineering, Stanford University; bestselling author, Good Boss, Bad Boss and Scaling Up Excellence--
"Leading Transformation is the most original and thought-provoking book I've ever read on how to design and inspire organizational change. It shows how using proven tools from places I never expected--science fiction, comics, and rap music, for example--can fuel remarkable cultural and technological transformations. This is the rare business book that is fun to read, will make you think differently, and teach you new skills."
Ralph Hamers, CEO, ING Group--
"Transformation starts with a visionary and compelling story. The authors perfectly explain why this is true."
Scott D. Anthony, Senior Partner, Innosight; author, Dual Transformation and The Little Black Book of Innovation--
"Leading Transformation is an absolute must-read. Science fiction, cartoons, neuroprototypes, and artifact trails are sure to become standard components of the strategist's toolkit."
Rob Nail, CEO and Associate Founder, Singularity University--
"The many examples of how to leverage behavioral economics and applied neuroscience make this book one of the most important guides for navigating the accelerating changes affecting businesses today."
Peter Sims, founder and CEO, Parliament, Inc.; author, Little Bets--
"A provocative and compelling book that convinced me the secret to behavior change often starts with counterintuitive storytelling."
Peter Diamandis, founder and Chairman, XPRIZE Foundation; cofounder and Executive Chairman, Singularity University--
"There has never been a more important time for organizations to prepare for the future, and this book is an indispensable guide for how to do it."
About the Author
Nathan Furr is a professor of strategy and innovation at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy. His bestselling book, The Innovator’s Method (Harvard Business Review Press, September 2014), won multiple awards in the business press. Kyle Nel is the CEO and cofounder of Uncommon Partners, a consulting and training firm based on the methods in the book. He is formerly the founder and Executive Director of Lowe's Innovation Labs, part of Lowe's Companies, Inc. Thomas Zoega Ramsoy is one of the leading experts on applied neuroscience and consumer neuroscience. He is the founder and CEO of Neurons Inc, a global innovation and tech company that helps companies, organizations, and universities put neuroscience tools and insights into practice.
- Hardcover : 256 pages
- ISBN-10 : 1633696545
- Item Weight : 1.05 pounds
- ISBN-13 : 978-1633696549
- Dimensions : 6.3 x 1 x 9.3 inches
- Publisher : Harvard Business Review Press (November 6, 2018)
- Language: : English
- Best Sellers Rank: #743,172 in Books (See Top 100 in Books)
- Customer Reviews:
Top reviews from the United States
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While Lowe's were doing the things referenced in this book, its core retail practices were severely neglected and its competitor, Home Depot, beat it in financial performance and market share quarter after quarter. Instead of Lowe's replacing its 40 year old Point of Sale system or replacing its lacking Omni channel, and distribution systems, the CEO and other C-level leaders thought it pertinent to send a 3D printer to space and invest in AR, in a business area that was dragging down the entire company. I don't question the value of the practices in this book, but by using the example of Lowe's, the book falls way, way short. In fact, the examples used in this book did not place Lowe's on a new trajectory; instead, it hurt the company long-term and led to the ouster of its CEO and other executives.
Since this book was written, Lowe's hired a new CEO and replaced all but one C-level executive. That tells you you something about its failing strategy. Don't be bamboozled by the 'disruptive innovation' examples if you don't have your core company in order. Today, Lowe's rolled back every example used in this book to focus on its core, its customer and store practices.
According to Nathan Furr, Kyle Nel, and Thomas Zoëga Ramsøy, their book introduces "a radical new method for doing just that -- for driving the kind of change [achieved by Google, IKEA, Lowe's, Microsoft, Pepsi, the United Nations, and XPRIZE] and for addressing the real, human challenges of change...Our goal with this book is to describe the transformational process and tools that worked for us and for leaders at many organizations around the world...We hope to provide you with a road map for leading transformation in your company [and thereby gain] a new perspective, a new process, and a new, if not even a bit unusual set of tools for leading transformation."
Years ago I asked John Kotter what is most difficult to change? "Getting people to change how they think about change." Presumably Furr, Nel, and Ramsøy agree with Kotter. The "radical approach" to which I referred earlier consists of several separate but interdependent initiatives. Furr, Nel, and Ramsøy explain HOW to
o Use science fiction and strategic narratives to create a compelling story that envisions the future
o Use decision maps and archetypes to break through bottlenecks
o Develop leadership at all levels and in all areas of a self-transforming organization
o Develop and implement new approaches to the VUCA business world
They also include three insightful appendices: "Leading Transformation in Your Own Life," "Our Origin Stories," and a delightful "bonus" section, "A Summary of the Book Presented as a Graphic Novel."
These are among the dozens of passages that caught my eye, also listed to indicate the scope of Furr, Nel, and Ramsøy's coverage:
o How Did Lowe's Transform? (Pages 4-12)
o The Transformation Process: The Three Steps to Take Charge of Your Company's Future (12-17)
o How to Use Strategic Narrative (44-46)
o Master Class: The Dangers of Setting and Revising Expectations with Narratives (46-49)
o Great Stories Are Told Through the Eyes of One Person (47)
o Master Class: How to Gert Users to Accept Something Really Outlandish (55 & 57)
o The Need: New Tools to Break through Habit and Routine (61-64)
o The Process: How to Break Bottlenecks Using Decision Maps (64-68)
o How to Use Functional Archetypes (81-83)
o Table 3-3, Key functional archetypes (84-85)
o Master Class: Neuroscience, Archetypes, and the Real World (86-87)
o Master Class: Modifying the Narrative When Something Big Changes (113-114)
o Tool: Applied Neuroscience (120-125)
o Master Class: Other Ways to Apply (128-132)
o Negative Capability (141-143)
o Accelerator Skill Sets (148-150)
o Results First (155-158)
o The Three Noes (158-160)
o The Behavioral Innovation Opportunity (168-172)
o Seeing Possibilities That Lie in Plain Sight (175-177)
Obviously, no brief commentary such as mine can do full justice to the value of this book but I hope I have at least indicated why I think so highly of the information, insights, and counsel that Nathan Furr, Kyle Nel, and Thomas Zoëga Ramsøy provide. They will continue to help as many people as possible to achieve breakthrough change, not only within their organizations but also within themselves. I commend them on their efforts. Bravo!
I was fascinated by the graphical novel as it was a great way to summarize the content.
Many thanks to Harvard Business Review Press and Netgalley for this ARC
The authors do a marvelous job of making the content digestible, relatable, and actionable. I rarely get that mix of “enjoyable to read” and “woah, I actually learned something,” but Leading Transformation does that without question.
I think the best thing about this book is it’s application, not only to organizations and governments, but also to my life personally. Really takes the “business book” to a much higher level.