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Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series) Hardcover – March 21, 2013
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|Running Lean||Lean Enterprise||Lean UX||UX for Lean Startups||Lean Customer Development||Lean Branding|
|Find further titles in this series||Iterate from Plan A to a Plan That Works||How High Performance Organizations Innovate at Scale||Designing Great Products with Agile Teams||Faster, Smarter User Experience Research and Design||Building Products Your Customers Will Buy||Creating Dynamic Brands to Generate Conversion|
Q&A with Alistair Croll, coauthor of "Lean Analytics: Use Data to Build a Better Startup Faster"
Q. Why is your book timely-- what makes it important right now?
A. There's been a flurry of startup activity made possible by the lowered barriers to entry of cloud computing, social media, and app platforms. But there's less accountability. If you look at the numbers, it's a bloodbath: you're almost certain to fail. One reason for this is that founders are delusional. But data doesn't lie, and the right data in the right place at the right time can change your business (to steal from Steward Brand.) That's what this book is about-- using data to build a better business faster.
Q. What information do you hope that readers of your book will walk away with?
A. We have a ton of concrete data-- ideas of what's normal; what metric to watch at what time; and so on. But more than any of this, we hope they'll come away with an experimental eye, realizing that they're not building a product. Instead, they're building a tool to figure out what product to build.
Q. What's the most exciting and/ or important thing happening in your space?
A. That nearly every mature industry is ripe for disruption. An entrepreneur, working within a host organization, can absolutely revitalize the business (as Procter & Gamble did when it introduced Swiffer, for example.) And a small business can tackle giants or entrenched competitors by being more agile (as Uber did to taxis, or Airbnb did to hotels.) Mops, taxis, and rentals aren't new. But they're hugely susceptible to change if it's applied in a measured, careful way.
"Your competition will use this book to outgrow you." -- Mike Volpe, Hubspot.
"Alistair and Ben have written a much-needed dose of reality." -- Brad Feld, Foundry Group & Techstars
"This is applicable to organizations of all shapes and sizes, from small business to big government." -- Jennifer Pahlka, Code For America
"No innovator should be without this book." -- Eric Ries, The Lean Startup
"This book is a huge gift to our industry." -- Zach Nies, Rally Software
"As useful for today's multi-billion dollar companies as it is for entrepreneurs." -- John Stormer, Salesforce.com
Top customer reviews
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If you buy into the whole lean startup philosophy, this is a must read.
While the authors provide a very useful list of business models and the relevant metrics, it is a starting point. One needs to identify and apply metrics that are more relevant to the industry and context that the startup is in.
I only wish the treatment of Intrapreneurship was done more justice. Guess a follow-on read of Tom Peters' Re-Imagine will help.
I am happy after so many near misses I can happily report that Lean Analytics is a wonderful addition to the Lean Startup movement.
At the heart of Lean Startup is live with data-driven decisions; "no hope and pray management".
This book is all about measurement, how to choose a metric, how to measure it, how to use the results in running your startup.
Lean Analytics believes should only have "One Metric That Matters" at any time; and a collection of supporting KPIs.
I found the book well-written; illustrations very helpful, it gave me some "harder edges" around the use of metrics in my own startups.
This book is not for the reader who wants an overview of what lean is all about, it is a practical guide for any business who made the decision to go the lean route.
Get this book, read it, place it on your book case, and read is again once a year.