Lean Branding: Creating Dynamic Brands to Generate Conversion (Lean (O'Reilly)) Kindle Edition
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From the Publisher
Learn A Little More About ‘Lean Branding’ From Author Laura Busche
Q. Tell us why your book is important right now.
A. Every day thousands of passionate developers come up with new startup ideas and lack the branding know-how to make them thrive. 'Lean Branding' is their Phone-a-Friend lifeline. This book is a practical toolkit to building your own robust, dynamic brands that generate conversion. It features over 100 DIY branding tactics, tools and inspiring case studies.
Q. What do you hope readers will walk away with?
A. Using lean startup methodologies, I show readers how to create an engaging brand story, name their brand, devise a visual identity to represent their value offer (logo, color scheme, typography), develop a brand personality and voice to conquer their audience, formulate brand-related hypotheses and validate them to reduce waste, and use the Lean Branding Map to get everyone on the team aligned around their brand story.
Q. What's the most exciting or important thing happening in your space?
A. With new products emerging every minute, it can be a hassle to differentiate your value offer. Only brands with truly empathetic stories, informed communications pieces, a genuine commitment to consumer listening, and strong measurement skills will thrive in such a crowded marketplace. Mastering branding--the process of developing a unique story to identify your offer in consumers' minds--has never been more crucial. Far from the obscure, soft science that many believe it to be, branding is now data-driven: it can be led by the continuous measurement of actionable metrics. Love customers? Hate waste? The Lean Branding book is here to help.
|Running Lean||Lean Analytics||Lean UX||Lean Enterprise||UX for Lean Startups||Lean Customer Development|
|Browse further titles in the series||Iterate from Plan A to a Plan That Works||Use Data to Build a Better Startup Faster||Designing Great Products with Agile Teams||How High Performance Organizations Innovate at Scale||Faster, Smarter User Experience Research and Design||Building Products Your Customers Will Buy|
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Top customer reviews
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-- Various Brand Strategy Ingredients
-- Branding tactics and real life case studies
-- Branding and visual symbols
-- The included graphics, templates and tutorials
-- The psychology of branding
There is so much here that it is impossible to list it all in one little review. Suffice it to say that if you're interested in branding - and if you are in business and want to be successful, you should be! - then this is a must read.
The book builds perfectly on Steve Blank's Lean Start-Up methodology and embraces the Build-Measure-Learn loop in a very sophisticated way. This handbook has helped and will help me build a brand and position it "in the customers' mind" the way it reflects the services I am are offering.
Most people might already know that a brand is more than a logo and a name and might say "Aren't they rather generic points the book covers, what does that have to do with lean?". To that comment I would have to say: This is the first book which covers this topic in such a hands-on way and with the Build-Measure-Learn approach. Those who have read Al Ries' Positioning will see themselves reminded a lot of times. However, while Al Ries gives a lot of examples, it stays rather abstract and the reader does not get hands-on tools along the way. This book, in fact, makes you win "The battle for Your Mind" Al Ries is talking about in a very structured and nice-to-follow way, "Make-it-happen" as the author calls the sections. From now on, the Lean Branding Map is always part of my interviews, be it my Hypotheses interviews, my MVP interviews, etc.
Thank you very much for that book and all the insights you have shared with the readers so far!
Lots of empty templates that I can fill out myself, which are unreadable on the Kindle and as somebody else said, the screenshots on how to setup a Google Adwords & other accounts is completely superfluous.
There's really not much to be learnt from this book.
Most recent customer reviews
Keeped it as a consulting book.
I can assure you it will be a great gift for you or a friend.