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Lean Customer Development: Building Products Your Customers Will Buy by [Alvarez, Cindy]

Lean Customer Development: Building Products Your Customers Will Buy Kindle Edition

by Cindy Alvarez (Author)

41 customer reviews

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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.

With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.

Validate or invalidate your hypothesis by talking to the right people
Learn how to conduct successful customer interviews play-by-play
Detect a customer’s behaviors, pain points, and constraints
Turn interview insights into Minimum Viable Products to validate what customers will use and buy
Adapt customer development strategies for large companies, conservative industries, and existing products

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Length: 240 pages	Word Wise: Enabled	Enhanced Typesetting: Enabled
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From the Publisher


	Running Lean	Lean Analytics	Lean Enterprise	Lean UX	UX for Lean Startups	Lean Branding
Find more books in this series	Iterate from Plan A to a Plan That Works	Use Data to Build a Better Startup Faster	How High Performance Organizations Innovate at Scale	Designing Great Products with Agile Teams	Faster, Smarter User Experience Research and Design	Creating Dynamic Brands to Generate Conversion

Product details

File Size: 1999 KB
Print Length: 240 pages
Simultaneous Device Usage: Unlimited
Publisher: O'Reilly Media; 1 edition (August 30, 2017)
Publication Date: August 30, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07582F7BB
Text-to-Speech: Enabled

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Amazon Best Sellers Rank: #238,460 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #22 in Kindle Store > Kindle eBooks > Business & Money > Economics > Econometrics
- #31 in Kindle Store > Kindle eBooks > Business & Money > Economics > Commerce
- #54 in Kindle Store > Kindle eBooks > Business & Money > Industries > Retailing

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Anitra K. Brown

Read this book before making a final decision about Lean Startup!

August 23, 2016

Format: HardcoverVerified Purchase

Wow! I normally don't write reviews...but when I do it's because I desperately want to encourage others to give a book a chance. Lean Customer Development is an easy sale for Lean Startup lovers--of course we want to go deeper with the concepts. Lean Customer Development certainly does that. I've read many critical reviews, however, about Lean Startup's relevance to specific products not mentioned in the books. If that's you--you MUST read this book!

I'm coming from a service industry and this book clarifies many questions that I had about the feasibility of having a "Minimum Viable Product" or MVP. What does that even mean to a lawyer? I've seen many people misconstrue the concept of the MVP and thus, I had my doubts about applying them to my profession. Although she still uses software development as the main focus for applying the principles, Alvarez addresses the flexibility of the MVP in a clear and enlightening fashion in Chapter 7, "What Kind of Minimum Viable Product Should I Build?" Powerful stuff! I feel I understand the concepts well enough to directly apply them to my law firm. Don't get me wrong: Eric's Reis' original work, Lean Startup, is a classic. Ash Maurya's Running Lean, also a part of this Lean series, is also essential reading. Lean Customer Development, however, easily led me to a pathway of applying Lean Startup principles to my situation. Her overall message about searching out, discerning, and applying customer behavior is truly eye-opening. Alvarez truly embodies why Lean Startup works--you give yourself the freedom to tailor a product/service that customers will actually pay to experience. Novel concept. I highly recommend you read this book before making a final decision about Lean Startup!

2 people found this helpful3 people found this helpful

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Amazon Customer

My boss challenged me to figure that out and through this book ( and a few others in the series like UX for lean) I realized we

October 16, 2016

Format: Kindle EditionVerified Purchase

I work for one of the largest companies in the world. We have tons of ideas, too many. What we didn't have was a way to prove that people wanted the ideas. My boss challenged me to figure that out and through this book ( and a few others in the series like UX for lean) I realized we had all the pieces in the company already, we just needed to tie it all together.

As an engineer I also used to take the mindset that only the consumer research folks in the company could talk to customers. Now I try and talk to 3 a week. Ideas are rarely the issue which is the focus of many other books.

I came out of too many brainstorming sessions thinking what a waste of time. I replaced those with the alignment meetings mentioned in this book.

2 people found this helpful3 people found this helpful

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BrautiganLives!

Useful if sometimes obvious

August 2, 2015

Format: Kindle EditionVerified Purchase

If you're interested in the question and answer process around developing new products, this book collates some useful info into a single place. If you want a good portmanteau for types of mvps, there are many chapters devoted to these.

Customer acquisition is not covered so if you're on the quest for customers and prospects, go elsewhere.

2 people found this helpful3 people found this helpful

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A novice photog

It is effective for both new startup and existing business innovation

September 25, 2017

Format: Kindle EditionVerified Purchase

it is a great resource to business people of all kinds. I found the idea of the book is good for innovating both startup as well as innovating existing business. It is good in both conceptualization and practical implementation. My wish list for next edition of the book is more case studies of mass consumer products. Thank you Cindy for your contribution. Hope you continue teaching us.

One person found this helpful2 people found this helpful

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MSK

Easy read. Brims with practical suggestions that you can "get out the building" with.

October 4, 2014

Format: Kindle EditionVerified Purchase

The appendix alone is with the price.

I would complement this book with:
"The Question Book" - Mikael Krigerus and Roman Tschappeler - exploring how to craft questions and a source of inspiration
"The Graphic Facilitator's Guide" - Brandy Agerbeck - as a means of visualising your idea, hypotheses, target customer and MVP, especially in the early stages of stating and validating your hypotheses
"The Sketchnote Handbook" and "The Sketchnote Handbook" - Mike Rohde - as a better means of capturing customer interviews and insights gained

3 people found this helpful4 people found this helpful

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Wade Danielson

Great addition to the Lean series!

August 5, 2014

Format: HardcoverVerified Purchase

We had Cindy on our podcast, The Entrepreneurs Library, to give a full run down of Lean Customer Development. She is an expert and the book is phenomenal! If you want to get a review from the author herself, check out Episode 6.

You will want to pick it up immediately!!

One person found this helpful2 people found this helpful

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Adrian D

I didn't realise how important this book is

August 23, 2015

Format: Kindle EditionVerified Purchase

I've just joined a new startup and out of the gate we have many assumptions. After a few chapters, I got out of the building and started using the interview techniques. Already I've found that our potential customer problems and expectations differ wildly from our initial assumptions.

I can see how important it will be to bake these techniques into the DNA of the company.

2 people found this helpful3 people found this helpful

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Edward H. Carleton

Don't go into business without this book!

December 19, 2014

Format: Kindle EditionVerified Purchase

Probably the most important book yet in the "Lean" series. If you ain't got the customers, you ain't got a business. Very very valuable sections on how to get started. An exceptionally well written business book.

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