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Lean Customer Development: Building Products Your Customers Will Buy Hardcover – June 8, 2014

4.6 out of 5 stars 32 customer reviews

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Frequently Bought Together

  • Lean Customer Development: Building Products Your Customers Will Buy
  • +
  • Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series)
  • +
  • Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Total price: $60.87
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Editorial Reviews

About the Author

Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.

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Product Details

  • Series: Lean
  • Hardcover: 240 pages
  • Publisher: O'Reilly Media; 1 edition (June 8, 2014)
  • Language: English
  • ISBN-10: 1449356354
  • ISBN-13: 978-1449356354
  • Product Dimensions: 1 x 6.2 x 9.2 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (32 customer reviews)
  • Amazon Best Sellers Rank: #59,197 in Books (See Top 100 in Books)

From the Publisher

Running Lean

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

Running Lean

Lean UX

Lean Analytics

Lean Branding


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Customer Reviews

Top Customer Reviews

Format: Kindle Edition
Full disclosure, I have Lean Analytics and UX for Lean Start-ups. I love those 2 books. My analytics side wished there was a title to help with one of the biggest challenges, defining the customer. Low and Behold, Lean Customer Development comes out.
I have already read the book in the first 10 days and am now starting to read it again. Making notes, and planning my projects.
If you are looking for, probably one of the best titles on defining your customer, and step-by-step methods to do it, pick up this book.
Pro’s
- The author talks about interviewing, how to do it, some questions to get you started and walks you through it.
- The descriptions offer you a way to tell if what you are planning to do really does make sense. If it does, great, if it doesn't, what you can do to address this and really find you niche.
Con’s
- Now this isn't really a con, but be prepared to learn. This book has a great deal of depth and breadth. I would suggest reading it once, then going back with a notebook to really plan your project with it.

I have founded companies and helped others do the same. If I had this book years ago, it would have saved huge amount of time on 2 businesses that investors thought was a good ideas, but we figured out there were some key issues that, if we identified them earlier, would have saved us a lot of time and $$$.

I would recommend this book to:
1. Anyone starting a business
2. A person in a large company planning a new product or service
3. A person that has a business that is 0-16 months along and wants to see how they might be able to do more-better-faster
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Format: Hardcover
Originally Posted At http://www.russelldyas.com/2014/07/20/lean-mean-customer-development-machine/

Give Me The Basics? - Customer Development Is All About Testing That Hypotheses.
Lean Customer Development by Cindy Alvarez is one of the latest releases from the O'Reilly Lean book series with each release focusing on a different element of the Lean Startup Model. The earlier books have included titles such as Lean Analytics and UX for Lean Startups, and this books focuses on how you can integrate customer development into the product life-cycle. The idea of customer development as described by the Lean Startup model is that a startup business concept is just a series of untested hypotheses, and that the Customer Development process is way of testing and validating each of those hypotheses to discover the correct model.

What Do You Like? - Providing A Complete Guide.
No matter if you work for are a startup company or established organisation this book has chapters devoted to enterprise size companies. The book has case studies throughout and includes practical advice. To help reinforce the knowledge the author has included takeaways with the key points from the chapter. The book impressed me as it provides a complete guide to the process from the start of a customer development project right through to the end.

Give Me The Low-down On One Concept From The Book? - It's All Problem Solving.
I am a true believer of the context driven testing model and the fact that "The product is a solution. If the problem isn't solved, the product doesn't work." A similar concept runs throughout the book about finding the true problems the customer is facing and how customer development can help you find that.

Give Me One Quote From The Book?
Read more ›
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
If you have read any of the Lean series books, as I have the language in this book is going to seem familiar.
***Solving a problem the customer has
***Hypothesis testing
***Interviewing
***Getting out of the building
***MVPs
***NPSs
***etc.
However this book as the other two I have read; Lean UX for Startups, Lean UX, has a unique take that the title indicates. It is all about developing products that a customer needs or wants. The prior two books I read were specifically usability-based and took a different bead on what was being tested.

This book suggests more customer directed interviews where the interviewee tells you about a problem they have, or how they do a specific process. From this the conclusions are made as to what a MVP (minimally viable product) is made. Testing this product to validate this hypothesis and to potentially get an NPS (net promoter score) to compare variations.
It talks about dealing with current customers as well.

Unique for this book is that there is many suggested scripts to follow to assist in interviews. There are many examples provided of various use cases and how this type of involvement continues on even after the product is created.

Overall I think this is a worthwhile read, for someone that wants to do Customer interviews for new product development. Is it somewhat repetitive of the lean series books? Yes, but, it covers a unique area and can be a stand-alone book so the repetition is warranted.
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Format: Hardcover Vine Customer Review of Free Product ( What's this? )
To me this book is a how-to on learning marketing lessons on the cheap. In other words, it breaks down the process one would go through to tailer their business offerings into something customers actually will buy. The idea is to get to that point through minimal time, money, and friction.

This method of tailoring one's offerings changes the way we think. Instead of trying to persuade a customer, we are instructed to think of our interaction with the customer as an experiment. Everything we do to connect with the customer is meant to be a learning experience.

I believe this book is helpful because it gives the reader a purpose to every customer interaction. This is a way to think and it is a process of questioning and probing for solutions.

Also by the author: Pragmatic Marketer Winter 2013
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