If you are launching, running, or attempting to turnaround a business, the first thing you need to do is read this book (and Ash Maurya's, Running Lean).
Also, Google: Bob Dorf + "MY TAKE: WAY TOO MANY STARTUPS, NOWHERE NEAR ENOUGH TRACTION"
Steve Blank and Bob Dorf's books are excellent and highly recommended. I read them straight through, cover to cover, however I think most people prefer to use the Blank/Dorf works as reference or diving deep into specific concepts.
Lean Customer Development (and Running Lean) is excellent at explaining concepts as well as providing actionable and measurable steps towards keeping your business customer-centric and focused on what really matters (providing the greatest opportunity for value creation ($)).
In addition to what the other reviewers covered, I would suggest that if your idea/business is not tech-based please do not be discouraged. It will just take a slightly more open mind to be creative and customize some of the templates and suggested activities.
In my time as an entrepreneur and mentor, one major challenge I have seen preventing businesses from being REALLY successful - small or large, online or offline, product or service, startup or established - is falling into the trap of having too much "pride of authorship" or an identity tied too tightly to the company.
I have seen startups fail because founders were either too prideful or just plain shy (find a +1 to help!) to connect in meaningful ways with customers - potential or actual. I have seen establish companies flounder and/or fail because their customers change and they don't, relying on the "way its always been done" and caring more about maintaining their lifestyle + routine than creating true value.
When you know more about what you want than what your customer wants, you don't really have a business, you have an expensive hobby.
If you start with, and circle back to your customers when considering any new offering- product, service, or experience - as detailed in this book, you will have a much greater chance of success as well as personal fulfillment because you are offering something the world actually needs.
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Top reviews from other countries
Aria
More useful than any other business book I've read
Reviewed in Germany 🇩🇪 on April 20, 2019Nina Duca
Useful especially for start-ups.
Reviewed in Italy 🇮🇹 on November 11, 2017
