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The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Paperback – March 21, 2016
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praise for the lean entrepreneur
"The Lean Startup methodology has become a fundamentally critical approach to creating and building a startup. Brant and Patrick explain this in a very accessible way, with extended case studies from a variety of exciting, contemporary startups, with awesome bonus illustrations from everyone's favorite robotic dinosaur, Fake Grimlock. If you are a startup entrepreneur, this is a must-read book for your startup journey."
Brad Feld, Managing Director, Foundry Group; co-founder, TechStars; and creator of the Startup Revolution series of books
"If you're an entrepreneur, making stupid mistakes is inevitable. The Lean methodology will help you cut down on them drastically. Do yourself a favor and pick up The Lean Entrepreneur. It will make your journey into the unknown much, much smoother."
Julien Smith, New York Times bestselling co-author of Trust Agents
"This fascinating new book shows that at the intersection of disruption and lean company thinking, there is a new world of lean entrepreneurshipempowered individuals who bring the world kicking and screaming into the future. I can't wait."
Paul Kedrosky, Editor, Infectious Greed
"The Lean Entrepreneur cruises at 50,000 feet with a view of the context we are operating in today's economy. At the same time, it dives deep into key ways the new startup tools, frameworks, and mechanisms can be leveraged to take advantage of a world filled with uncertainty and opportunity."
Scott Case, CEO, Startup America Partnership
About the Author
Brant Cooper helps kickstart innovation. He helps organizations big and small move the needle. Coming from the startup world, his career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and miserable failure. Prior to the New York Times bestselling The Lean Entrepreneur, Brant authored The Entrepreneur's Guide to Customer Development, the first purpose-written book to discuss lean startup and customer development concepts, earning a distribution of over 50,000 copies. Through Market By Numbers, he helped develop and publish the bestselling The Lean Brand, bringing lean innovation practices to the marketing side of the house. Brant is Co-Founder and CEO of Moves the Needle, which has worked with hundreds of thousands of entrepreneurs and intrapreneurs across the globe. He is an internationally sought-after keynote speaker, startup mentor, and corporate advisor, and has presented to and worked with leading companies such as Google, Qualcomm, Intuit, Capital One, GE, and Transamerica. Brant tweets at @brantcooper. He lives with (and continuously learns from) his two daughters, Riva and Eliza, near Swami's in Encinitas, California.
Patrick Vlaskovits is a New York Times bestselling author, speaker, and entrepreneur. His writing has been featured on the Harvard Business Review blog, the Wall Street Journal blog, and The Browser. Patrick routinely speaks at technology conferences nationally and internationally, including SXSW, GROW Conference, the Turing Festival, and the Lean Startup Conference. The Lean Entrepreneur is his second book. The first, The Entrepreneur's Guide to Customer Development, is a required course text for MBA and undergrad students at universities such as the University of Chicago Booth School and Berkeley. He has also guest-lectured at Stanford and UCLA. Patrick advises multiple technology startups, and serves as a mentor for 500 Startups, a seed fund and startup accelerator. As a speaker and consultant, he counts Fortune 100 companies in his client list. For some unknown reason, Patrick holds a master's in economics from UC Santa Barbara. He lives in Austin, Texas with his family. Tweet at him @Pv.
Top customer reviews
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The paradox of the lean startup movement is that it's customer-driven in its ideology, but tech-driven in practice. In fact, the "customer discovery" ideology is a geek antidote (developed by geeks for geeks). In their discussion of entrepreneurial vision, Cooper and Vlaskovits provide a broader perspective through a sort of taxonomy of visions which shows,in my opinion--I'm about to commit the ultimate heresy--that the importance of the customer varies depending on the nature of the entrepreneur's vision. Gasp!
The rest of the book is all about the customer which is certainly what I need to hear.
The chapter on customer segmentation is thought-provoking and their plain manner of speaking on the subject is effective. Highlights here are abuse of demographics, effectiveness of personas, and the concept of anti-segments--people who are like your customer, but aren't! What a useful thought!
The chapter on experimentation is solid. Good coverage of experiment types and interesting points. For example, they present a case study where a landing page with an excruciatingly long survey effectively weeds out non-customers.
Great illustrations by Fake Grimlock.
My only criticism: the first chapter on the startup revolution is too buzzword-compliant and hyperbolic. I've heard it all before. And I don't like these rectangular book layouts that require you to reserve two passenger seats on a plane so you can open the book up without knocking the passenger into the aisle.
If you read Eric's book and your head is spinning a bit because you may not be a Silicon Valley person, Brant's book will make the concepts much easier to understand.
So, to read this book you will need to change your background to white or sepia!
Most recent customer reviews
Nine because nothing's perfect, but...Wow!
This book is fantastic!Read more