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The Lean Guide To Digital Advertising: How to Identify, Test, and Build Your Growth Engine by [Halliburton, Brent]

The Lean Guide To Digital Advertising: How to Identify, Test, and Build Your Growth Engine Kindle Edition

5.0 out of 5 stars 4 customer reviews

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Editorial Reviews

About the Author

Brent Halliburton is an entrepreneur and tech executive. He graduated from the University of Pennsylvania’s Wharton Business School. Brent started Group Cortex, a professional services firm acquired by The Hackett Group (NASD: HCKT). He then worked at Booz Allen Hamilton and later Aol/Advertising.com in a variety of product roles culminating in leading New Product Development. Brent left Aol to found Deconstruct Media, a formative company in the programmatic guaranteed market. Deconstruct was acquired by Verve Mobile, where Brent led Product as Verve grew 100x in annual revenue. Mr. Halliburton is presently an EIR and consulting to start-ups and tech companies.

Product details

  • File Size: 19489 KB
  • Print Length: 339 pages
  • Page Numbers Source ISBN: 0692607498
  • Publisher: Halliburton & Sons; 1 edition (January 31, 2016)
  • Publication Date: January 31, 2016
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B01BCUD1NY
  • Text-to-Speech: Enabled
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  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Not Enabled
  • Amazon Best Sellers Rank: #1,534,335 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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May 6, 2016
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March 5, 2016
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September 28, 2017
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