Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Lean Marketing House (Marketing with Lean, Volume 1) Unknown Binding – 2010
|New from||Used from|
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is hardly creative. Whether Marketing meets Lean under this name or another it will be very close to the Lean methodologies develop in software primarily under the Agile connotation. This book is about bridging that gap. It may not bring all the pieces in place, but it is a starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value.
Top customer reviews
You've worked hard on your book, your brand, you new business venture. You have everything in place to be the next big thing. The problem is your wheels are spinning because your ideal audience, your clients, is not taking notice. There is a missing link between your marketing staff and your sale staff that prohibits the true growth of your success. What can you do? How can you improve the reach and impact of your marketing plan?
`Lean Marketing House' builds upon the established pillars of marketing, customer interaction and product movement. This instructional guide illustrates the methods and strategies to streamline both approach and marketing to your potential clients. How do you identify value? How do you create flow and establish flow? What is a map value stream? `Lean Marketing House' is a tool to be used to increase, expand, and develop success.
From the first word, Joseph Dager delivers a how-to book that demands thought and attention to how a business and customer relation is conducted. With each passing page, it is virtually impossible not to envision your strategies and methods, analyzing them to confirm or adjust, as needed, to the `Lean Marketing House' ideals. The more you read the more you think and study the principles identified in this book.
The strength of `Lean Marketing House' lies in the instructional format of the book. It is easy to navigate and able to be used as a reference guide if need be for quick review. The textbook feel of the book lends to its formatting and presentation. Author Joseph Dager's book is a value driven instrument to create flow and seek marketing perfection. I recommend `Lean Marketing House' for anyone who with a start-up business, product or brand to market to potential buyers.