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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Hardcover – June 2, 2015
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From the Inside Flap
Everyone knows that most new products fail and that building great products is hard. The Lean Product Playbook provides clear, step-by-step guidance to help you create successful products.
Lean Startup has contributed valuable ideas about product development and generated lots of excitement. But despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they lack specific guidance on what to do and how to do it.
If you are interested in Lean Startup principles and want to apply them to create winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
- Determine your target customers
- Identify underserved customer needs
- Create a winning product strategy
- Define your minimum viable product (MVP)
- Design your MVP prototype
- Test your MVP with customers
- Iterate rapidly to achieve product-market fit
This book includes two detailed, end-to-end case studies to drive home the concepts. It also describes how to build your product using Agile development and how to use analytics to optimize your product and business.
Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
From the Back Cover
THE HOW-TO GUIDE FOR CREATING PRODUCTS THAT CUSTOMERS LOVE
"If you want to create successful, innovative products that customers love, Dan's playbook is a must-read."
Hiten Shah, Co-founder of KISSmetrics and Crazy Egg
"Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable and if you want to build a successful product, you will too."
Aaron Levie, CEO, Box
"A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products."
Laura Klein, Author of UX for Lean Startups
"Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book."
Dave McClure, Founding Partner and Troublemaker, 500 Startups
"Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product."
Sean Ellis, CEO of Qualaroo and GrowthHackers.com
"Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyonefrom designers to business people to engineers."
Kaaren Hanson, VP Design, Medallia and former VP Design Innovation, Intuit
"Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP and then improve it systematically over time."
Ken Fine, Chief Customer Officer, Medallia
Top customer reviews
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In the Lean Product Playbook Dan provides you almost a step by step instruction set for the on the ground game of building a product and taking it to market. Be warned of one thing while you read, before you start saying "Well yeah in that case it would work like that but what about x?" make sure you read the entire chapter. 99% of the time Dan will answer that exact question before the chapter is done. It was kind of like he was reading my mind while I was reading the book. Very strange but in a good way.
I purchased this book because Dan was coming to town to speak at a local meetup and I wanted to better understand his talk. What ended up happening is a major course correction for my product development. Only time will tell if this was a good idea but I'll have to say I feel much more confident in using the methods outlined in this book.
Dan's Product-Market Fit Pyramid is an excellent framework to help teams visualize product-market fit. It exhibits how each member of the team contributes to achieving fit. He also weaves this framework very nicely into the overall Lean Product Process.
One aspect that I especially like is the emphasis on the Problem Space vs. Solution Space. Typically people come to product teams with solutions -- it's up to the team to uncover the true problem or opportunity.
Dan recommends this book for anyone trying to build a new product or service, improve their existing product or service, and anyone who is passionate about building great products. It doesn't matter if you're an entrepreneur, a product manger, a marketer, an executive -- check this book it. It really is a playbook.
A few of the items I liked best:
* Problem space vs. solution space. This is a simple and clear way to frame the problem of product design, and a great way to get a team on the same page during the ideation and design phase.
* A survey of several methodologies for evaluating possible features, including Dan's own ROI-based approach. I like Dan's suggestion as it's lightweight and effective - which makes it easier to communicate and more likely to be used.
* A frank discussion of the usefulness of specification documents in Agile development environments. I'm not sure I'm totally in agreement with Dan on this one but his approach does seem more cognizant of reality than most.
Overall the signal/noise ratio in the book is extremely high. Obviously the book is heavily tilted towards consumer-oriented software products. The book would be a useful perspective for, say, CPG product managers, but its primary focus is certainly on software. For both aspiring and experienced product managers in that category, though, this book is indispensable.
Most recent customer reviews
Complete, informative, with good personal reports from the author's experience and great for those interested in the Lean Startup...Read more