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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback 1st Edición

4.6 4.6 de 5 estrellas 1,324 calificaciones

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Opciones de compra y productos Add-on

The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Decide on your Minimum Viable Product (MVP)
  • Design your MVP prototype
  • Test your MVP with customers
  • Iterate rapidly to achieve product-market fit

This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

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lean product playbook, dan olsen, lean product management, minimum viable product

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lean product playbook, dan olsen, lean product management, minimum viable product

lean product playbook, dan olsen, lean product management, minimum viable product

lean product playbook, dan olsen, lean product management, minimum viable product

The Lean Product Process

The Lean Product Process guides you through each layer of the pyramid from bottom up. It helps you articulate and test your key hypotheses for each of the five components of product-market fit.

You can think of the Lean Product Process like the drills that karate students learn and practice as they make progress earning higher and higher belts. After mastering the core techniques from their drills and becoming black belts, students are able to mix, match, and modify what they have learned to create their own custom style. Martial arts master Bruce Lee eloquently said, "Obey the principles without being bound by them." He also said, "Adapt what is useful, reject what is useless, and add what is specifically your own."

I encourage you to heed his advice as you read and practice the ideas and guidance found in The Lean Product Playbook.

Opiniones editoriales

Nota de la solapa

Everyone knows that most new products fail and that building great products is hard. The Lean Product Playbook provides clear, step-by-step guidance to help you create successful products.

Lean Startup has contributed valuable ideas about product development and generated lots of excitement. But despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they lack specific guidance on what to do and how to do it.

If you are interested in Lean Startup principles and want to apply them to create winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

  • Determine your target customers
  • Identify underserved customer needs
  • Create a winning product strategy
  • Define your minimum viable product (MVP)
  • Design your MVP prototype
  • Test your MVP with customers
  • Iterate rapidly to achieve product-market fit

This book includes two detailed, end-to-end case studies to drive home the concepts. It also describes how to build your product using Agile development and how to use analytics to optimize your product and business.

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Contraportada

THE HOW-TO GUIDE FOR CREATING PRODUCTS THAT CUSTOMERS LOVE

"If you want to create successful, innovative products that customers love, Dan's playbook is a must-read."
―Hiten Shah, Co-founder of KISSmetrics and Crazy Egg

"Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable ― and if you want to build a successful product, you will too."
―Aaron Levie, CEO, Box

"A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products."
―Laura Klein, Author of UX for Lean Startups

"Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book."
―Dave McClure, Founding Partner and Troublemaker, 500 Startups

"Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product."
―Sean Ellis, CEO of Qualaroo and GrowthHackers.com

"Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyone―from designers to business people to engineers."
―Kaaren Hanson, VP Design, Medallia and former VP Design Innovation, Intuit

"Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP and then improve it systematically over time."
―Ken Fine, Chief Customer Officer, Medallia

Detalles del producto

  • Editorial ‏ : ‎ Wiley; 1er edición (2 Junio 2015)
  • Idioma ‏ : ‎ Inglés
  • Tapa dura ‏ : ‎ 336 páginas
  • ISBN-10 ‏ : ‎ 1118960874
  • ISBN-13 ‏ : ‎ 978-1118960875
  • Dimensiones ‏ : ‎ 6.3 x 1.2 x 9.1 pulgadas
  • Opiniones de clientes:
    4.6 4.6 de 5 estrellas 1,324 calificaciones

Sobre el autor

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Dan Olsen
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Dan Olsen is a product management trainer, consultant, speaker, and author. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams.

Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of products. His clients include Amazon, Google, Facebook, Uber, Walmart, Microsoft, Box, eBay, HP, Medallia, and One Medical Group.

Prior to consulting, Dan was a product leader at Intuit and at several startups.

Dan earned a BS in electrical engineering from Northwestern and an MBA from Stanford. He also earned a master's degree in industrial engineering from Virginia Tech, where he studied the lean manufacturing principles that inspired the Lean Startup movement.

Dan is a regular keynote speaker at major product management, tech, design, and agile conferences. You can see his upcoming speaking events and view his previous talks at https://dan-olsen.com/speaking/.

Dan lives in Silicon Valley, where he founded the Lean Product Meetup, a monthly speaker series with over 11,000 members: https://meetup.com/lean-product.

Dan is the author of The Lean Product Playbook, one of the most popular product management books that teaches you how to create products that customers love. Learn more at https://leanproductplaybook.com.

Opiniones de clientes

4.6 de 5 estrellas
1,324 calificaciones globales
Your one stop shop for learning how to build a successful product
5 de 5 estrellas
Your one stop shop for learning how to build a successful product
This is the number one book I recommend to people who are interested in product. The Lean Product Playbook not only covers a wide range of different product techniques but also when to best use them and common pitfalls to avoid when implementing them.From identifying market opportunities to user research and product design to collaborating with engineers this book covers everything.As a product manager myself I refer to it often when encountering problems at work and use it to help navigate through uncertainty.Highly recommended - if you only read one book on product make sure this is it!
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Opiniones destacadas de los Estados Unidos

Calificado en Estados Unidos el 1 de junio de 2015
I’m a product manager who has been involved in the creation of a wide range of web and mobile products. Some have been great and some have bombed (unfortunately like many new products). The Lean Startup movement was a breakthrough for me and many others who work on technology products as it provided a framework for creating products that customers actually want. There are a lot of great Lean books that I’ve read including The Lean Startup, Running Lean, and The Four Steps to the Epiphany. The Lean Product Playbook is unique in that it takes the perspective of an entrepreneur or product manager and has a lot of very practical advice for putting the Lean principles into practice. The other Lean books provide some great information about Lean concepts, but I found that it was often hard to translate these concepts into real world actions. The Lean Product Playbook provides very practical advice for doing so. This book gives the reader a rare glimpse into what it takes to define a successful technology product. Most product leaders have to learn these lessons the hard way by just doing it and seeing what works and what doesn’t…..the school of hard knocks.

This book would be ideal for anybody who is taking the lead in defining a new tech product, but would also be useful for entrepreneurs, designers, and developers. Its good for pretty much anybody involved in the process of creating products.

There are some great concepts from the book that I have already started utilizing in my work. Some include:

- Problem space vs. Solution space - many product teams get these concepts confused. This book has a great discussion and examples that describe how you can identify a problem and a solution that meets the problem. The approach taken in this book is nuanced and very practical compared to other Lean books which tend to be much more dogmatic about how you identify the solution.
- Lean Product Process - the author walks you through a step-by-step process for achieving product / market fit.
- Feature selection - There is also a lot of great discussion about how you pick which features to include in the product. This is one of the hardest things to figure out as a product owner.
- User testing on a Ramen budget - some great ideas for doing user testing on the cheap.

Some of the ideas in this book can be found in other places, but this book does an amazing job of integrating those ideas + mixing in some great new ideas in a way that makes it easy to get going on your next great idea. I highly recommend this book!
A 16 personas les resultó útil
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Calificado en Estados Unidos el 8 de octubre de 2015
I've sampled about a dozen books on product management, and bought four or five. This one is my favorite. Dan Olsen brings a great combination of theory and practical experience to the problem of product management. Something that distinguished this book from the others was Dan's sense of practicality and humility. You get the sense that the book is written to actually help PM's manage actual products - not just to further the author's career. He's not trying to claim credit for making up a whole new theory; he supplies plenty of concepts of his own, but he's happy to include solid methodologies from other practitioners.

A few of the items I liked best:

* Problem space vs. solution space. This is a simple and clear way to frame the problem of product design, and a great way to get a team on the same page during the ideation and design phase.

* A survey of several methodologies for evaluating possible features, including Dan's own ROI-based approach. I like Dan's suggestion as it's lightweight and effective - which makes it easier to communicate and more likely to be used.

* A frank discussion of the usefulness of specification documents in Agile development environments. I'm not sure I'm totally in agreement with Dan on this one but his approach does seem more cognizant of reality than most.

Overall the signal/noise ratio in the book is extremely high. Obviously the book is heavily tilted towards consumer-oriented software products. The book would be a useful perspective for, say, CPG product managers, but its primary focus is certainly on software. For both aspiring and experienced product managers in that category, though, this book is indispensable.
Calificado en Estados Unidos el 6 de enero de 2016
I have worked as a director of engineering at a brand-name post-IPO tech company. I have worked with product managers and group product managers, including people we hired from Microsoft, Spotify, Google, etc. I worked there for 8 years, from before we had a single product manager, and watched the product management discipline evolve.

I didn't learn anything new from this book, since it captures (more or less) how we work. But that doesn't mean it doesn't have value. This is the best one-book summary of how a modern product manager should approach building a product. I would happily give this to every product management new hire. It captures the current zeitgeist and, especially in the first half of the book, provides the execution details that are sometimes missing from otherwise great but theory-laden product development books. (I'm looking at you Principles of Product Development Flow!!!)

I knocked off a star because the book has some flaws that could be rectified in a future edition. Some topics are covered so superficially you'd almost be better served just by a link to the relevant wikipedia page (this was most noticeable in the sections on execution covering Scrum, Kanban, Continuous Integration, and Continuous Deployment). I would rather these sections be either shorter (just a reference to a more definitive book on the subject) or longer (and have more of a focus on how a product manager is affected by the topic or should drive change).

There were several sections where I felt the writing belabored obvious points and what was explained in 5 or 10 pages probably could have been done in 1 or 2. For instance, the example of "waves" of user testing that gradually refine the product or the examples of "equations" for business metrics. But again, take my opinion on this with a grain of salt because all of this stuff is how I'm used to working. Possibly readers who are newer to this approach NEED the long-winded explanations to see how it works in practice.

Due to the above two points, the last 1/3 of the book I skimmed large sections. But the first half or two-thirds of the book are really, really good.
A 19 personas les resultó útil
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Opiniones más destacadas de otros países

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Ruben
5.0 de 5 estrellas Incredible book with lots of practical advice
Calificado en Canadá el 15 de abril de 2022
After reading "The Lean Startup", I did have a good idea on the lean movement and pattern that founders should follow to build theirs products. What I was lacking, however, is more of a step-by-step breakdown of what the process actually looks like starting from the idea to the first release. In his book, Dan covers a lot of those concepts with practical examples from identifying target customers to testing your MVP and iterating. I also found a lean product case study and agile tips in the end of the book incredibly helpful!
I highly recommend Dan's book to people who are after building great meaningful products and am very thankful to have come across it myself.
Marcos Fernando Subía Carvajal
5.0 de 5 estrellas Imperdible dentro de los TOP de Product Management
Calificado en México el 23 de noviembre de 2021
Para todos los que quieren adentrarse en el mundo de producto, este libro es un MUST!
Vasil Tashkov
5.0 de 5 estrellas Amazing
Calificado en Alemania el 19 de septiembre de 2024
The book exceeded my initial expectations. I am usually tough to be impressed, however, the way this book is written and the amount of valuable information is beyond great.
tody R
5.0 de 5 estrellas Le livre pour créer un produit
Calificado en Francia el 18 de mayo de 2024
Si vous avez besoin de créer un produit ou une entreprise c'est le livre à acheter.

Il va vous aider à :
- Identifier le problème
- trouver la cible
- créer un MVP ainsi de suite

Tous ça en donnant des outils pratique à actionner avec de la théorie pour que vous puissiez comprendre.
Kindle Customer
5.0 de 5 estrellas Best Book for the Lean practices in Business
Calificado en India el 23 de septiembre de 2023
It is a must have book for lean practitioner and the business