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The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Hardcover – June 2, 2015
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From the Inside Flap
Everyone knows that most new products fail and that building great products is hard. The Lean Product Playbook provides clear, step-by-step guidance to help you create successful products.
Lean Startup has contributed valuable ideas about product development and generated lots of excitement. But despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they lack specific guidance on what to do and how to do it.
If you are interested in Lean Startup principles and want to apply them to create winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:
- Determine your target customers
- Identify underserved customer needs
- Create a winning product strategy
- Define your minimum viable product (MVP)
- Design your MVP prototype
- Test your MVP with customers
- Iterate rapidly to achieve product-market fit
This book includes two detailed, end-to-end case studies to drive home the concepts. It also describes how to build your product using Agile development and how to use analytics to optimize your product and business.
Entrepreneurs, executives, product managers, designers, developers, marketers, analysts, and anyone passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
From the Back Cover
THE HOW-TO GUIDE FOR CREATING PRODUCTS THAT CUSTOMERS LOVE
"If you want to create successful, innovative products that customers love, Dan's playbook is a must-read."
Hiten Shah, Co-founder of KISSmetrics and Crazy Egg
"Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable and if you want to build a successful product, you will too."
Aaron Levie, CEO, Box
"A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products."
Laura Klein, Author of UX for Lean Startups
"Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book."
Dave McClure, Founding Partner and Troublemaker, 500 Startups
"Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product."
Sean Ellis, CEO of Qualaroo and GrowthHackers.com
"Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyonefrom designers to business people to engineers."
Kaaren Hanson, VP Design, Medallia and former VP Design Innovation, Intuit
"Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP and then improve it systematically over time."
Ken Fine, Chief Customer Officer, Medallia
Top customer reviews
The book offers a combined discussion of Lean Product process, UX Design, Agile Development, and Analytics, which truly covers everything you need to know to build great products that customers will love. One of the key ideas of the book revolves around Product-Market fit, and how to achieve it using a 6-step process. The steps are clear and concise, and the examples and included figures are very tangible and easy to understand.
Additionally, this is one of the few books I’ve come across that clearly explains and puts into the proper context how to think about things such as UX design (a 4-layer model of conceptual design, information architecture, interaction design and visual design), User testing (and various methods of doing it quickly and cheaply), Personas, the Kano model, Kanban, and Scrum, to name a few. Whether you’ve already successfully implemented Lean Product principles, are looking to start, are having trouble applying the concepts, or maybe you just aren’t sure where to begin, I highly recommend this book.
This title says it all because it really is a playbook for how to go about building the product. I found it to be much more practical than the Lean Startup and here are some of the key takeaways:
- Focus on the Problem Space before jumping to the Solution Space. Some product teams jump right to the feature set without establishing the problem space first.
- Build, Measure Learn can be broken down more so to Hypothesize, Design, Test, Learn as you jump from problem-space to solution space. Always test with real customers as soon as possible. Something as easy as clickable wireframes are fine.
- Select the key metrics that you want to track, establish benchmarks and then iterate off of those. Prioritize based on feature set with the highest ROI and highest upside.
In addition to this book, I would recommend Inspired by Marty Cagan. I'm reading Lean Product Playbook for the second time now and have shared this book with my CEO, design lead and analytics team as well. Highly recommend!
In the Lean Product Playbook Dan provides you almost a step by step instruction set for the on the ground game of building a product and taking it to market. Be warned of one thing while you read, before you start saying "Well yeah in that case it would work like that but what about x?" make sure you read the entire chapter. 99% of the time Dan will answer that exact question before the chapter is done. It was kind of like he was reading my mind while I was reading the book. Very strange but in a good way.
I purchased this book because Dan was coming to town to speak at a local meetup and I wanted to better understand his talk. What ended up happening is a major course correction for my product development. Only time will tell if this was a good idea but I'll have to say I feel much more confident in using the methods outlined in this book.
Most recent customer reviews
Would be amazing for people just starting out.Read more