- Audible Audio Edition
- Listening Length: 8 hours and 43 minutes
- Program Type: Audiobook
- Version: Unabridged
- Publisher: Random House Audio
- Audible.com Release Date: September 13, 2011
- Whispersync for Voice: Ready
- Language: English
- ASIN: B005MM7HY8
- Amazon Best Sellers Rank:
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Audiobook – Unabridged
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Second, the focus of the book is on "what" a lean start-up is and doesn't provide actionable information. Diarrhea of the word processor resulted in a 365 page definition of a lean start-up, where it could have been boiled down to less than 100 pages (minus 1-star for waste...Distill it down to an A3 using Lean Thinking). So let me save you some time.
1. An entrepreneur is a person who creates a business around a product or service under conditions of "extreme uncertainty", and should ascend the vision-strategy-product pyramid. (Google: Start with Why TEDx - Ries redefines that concept)
2. A start-up is a phase of the entrepreneur's organization, tasked with the goal of reducing the condition of "extreme uncertainty", and finding a sustainable business model (Google: Lean Business Model Canvas).
3. Use customer discovery (class) and validated learning (method) to find a sustainable business model around your product or service idea. The validated learning method of Build-Measure-Learn is synonymous with Plan-Do (Build), Check (Measure), and Act (Learn) cycle, which as most people know is derived from the scientific method.
a. Build a Minimum Viable Product (MVP)
b. Measure using Actionable Metrics instead of Vanity Metrics.
c. Learn from your MVP and Actionable metrics and Pivot to improve problem/solution and product/market fit or Persevere.
4. Finally, use lean principles (i.e. small batch sizes, 5 whys root cause analysis, chief engineer, blah, blah, blah) to stream-line your operation once you've found a viable business model and are ready to leave the start-up phase and enter the growth phase. (Minus 1-star: As a hardware guy and having extensive experience in lean it's blatantly obvious Ries is just starting his lean journey and his last section (Accelerate) is superficial, survey, regurgitation of some of the lean tools and ideas).
Reference More Actionable Books:
Running Lean - Ash Maurya
Art of the Start (Ch.1) - Guy Kawasaki
Reference Free Material:
Steve Blank's Website & Blog
Simon Sinek - Start with Why
So for me, the biggest takeaway from 'The Lean Startup' was Eric's explanation of the 'Five Whys' method to examine problems within any business. You can save a lot of time and money by gathering together everyone working on a particular project and drilling down into why a certain problem occurred. Instead of blaming individuals and stopping at the first level of the problem, such as a milestone not being met because of experimental failure, look at why the experiment failed. Are your scientists overworked? Was there a problem with reagent supply? Do you need to retrain staff or change suppliers or audit your supplies more regularly?
thank you Eric for this book and I look forward to your next / new book the Lean Startup Way
Yet, I hope he does a second edition that organizes the material much better. The beginning is very wordy and disorienting because Eric spends excess time building credibility (in himself, the process, showing the need and other contextual concerns) leaving the reader to hold a lot in her/his head without the core point. For example, a list of benefits (the effects of a coming key concept) may be given long before the key concept is given, requiring the reader to hold too much in mind and retroactively absorb the full impact (or re-read for best absorption). I found this part taxing.
Make no mistake though, I highly recommend this book. In spite of how I felt 20% in, the fantastic content of this book superseded all organizational issues I had with it.
shipped quickly and mint condition :)
This is a great, entertaining view of what entrepreneurship can be when it is done right. Not the be all and end all on the subject and the serious reader will want to dive into some of the other books on the subject.
I do agree with some of the other comments by reviewers, but I found the rambling to be fun. Yes, he could have written a shorter book, but it was worth the read.
Go and see for yourself. Good advice.