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Lean Startups for Social Change: The Revolutionary Path to Big Impact Paperback – Illustrated, November 2, 2015

by Michel Gelobter (Author)

4.5 40 ratings

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For years, the lean startup has been revolutionizing both new and established businesses. In this eye-opening book, serial social entrepreneur Michel Gelobter shows how it can do the same for nonprofits.

Traditionally, whether creating a new business or a new program, entrepreneurs in all sectors develop a plan, find money to fund it, and pursue it to its conclusion. The problem is, over time conditions can change drastically—but you’re locked into your plan. The lean startup is all about agility and flexibility. Its mantra is “build, measure, learn”: create small experimental initiatives, quickly get real-world feedback on them, and use that data to expand what works and discard what doesn’t.

Using dozens of social sector examples, Gelobter walks you through the process. The standard approach wastes time and money. The lean startup will help your organization vastly increase the good it does.

Print length

224 pages
Language

English
Publisher

Berrett-Koehler Publishers
Publication date

November 2, 2015
Dimensions

5.5 x 0.6 x 8.5 inches
ISBN-10

1626561494
ISBN-13

978-1626561496
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Editorial Reviews

Review

“A major step forward for the social sector.”
—Eric Reis, author of The Lean Startup

“Whether you’re developing a new campaign or trying to innovate within a large organization, this book delivers the goods for how to make change at an unprecedented scale.”
—Mike Brune Executive Director, Sierra Club

“Gelobter shows how to bring the cutting edge of Silicon Valley to some of the wicked problems facing the social sector. A must-read for all funders and change makers.”
—Barry Gold, Program Director, Walton Family Foundation

“Social change requires not just good ideas but also effective ways to implement them. In this excellent book Michel Gelobter lays out his revolutionary and practical methodology. An immensely valuable contribution.”
—Adam Kahane, Director, Reos Partners, and author of Power and Love

About the Author

Michel Gelobter is the founder and chairman of Cooler Inc., a for-profit social venture that helps businesses and consumers reduce greenhouse gas pollution. He was formerly director of environmental quality for New York City, director of the Program on Environmental Policy at Columbia University, CEO of Redefining Progress, a cofounder of BuildingEnergy.com, chief green officer for Hara, and senior advisor to the Packard Foundation.

Excerpt. © Reprinted by permission. All rights reserved.

Foreword

For over two decades, I worked in startups creating new products. When I retired and had to reflect on how new ventures were built, I realized that there was a more efficient way to use startup money, resources, and time. I developed a process called Customer Development and helped found a movement that embodied its core practices—The Lean Startup. This approach to innovation, along with business model design and agile development, are today transforming business as we have known it.

With this book, Lean Startups for Social Change, Michel Gelobter brings this powerful toolkit to the social sector.

The social sector has to keep up with, and in some cases outpace, changes in private markets to protect the noncommercial values and assets that form the bedrock of all we care about.

This book covers the core practices of the Lean Startup—how experimentation should supplant detailed planning, the critical practice of listening to customers (or “targets” in social-sector speak), and agility—while showing how nonprofit and government organizations can embrace these processes.

Innovation is vital to both the social sector and business, but the two do not operate, and therefore do not innovate, in the 2 Lean Startups for Social Change same way. Michel provides in-depth stories, examples, and tools to bridge these methods of innovation, relying on his years of experience in each of the relevant sectors—business, government, and nonprofit—to do so.

Michel and I met through our shared interest in the environment. He moved from social entrepreneurship to software entrepreneurship in the mid-2000s and contacted me to help with his first company. I went in the other direction. After I retired I started serving on nonprofit boards as chairman of Audubon California and then as a public official on the California Coastal Commission.

While I've helped accelerate innovation over the last three decades, I share with Michel a desire to repair the world we live in and to pass on to future generations a place with the same opportunities and beauty.

We must all learn to innovate, to change, to preserve what we most care about. With this book, Michel has made an invaluable contribution to that task.

Steve Blank
Pescadero, California

Product details

Publisher ‏ : ‎ Berrett-Koehler Publishers; 1st edition (November 2, 2015)
Language ‏ : ‎ English
Paperback ‏ : ‎ 224 pages
ISBN-10 ‏ : ‎ 1626561494
ISBN-13 ‏ : ‎ 978-1626561496
Item Weight ‏ : ‎ 10.8 ounces
Dimensions ‏ : ‎ 5.5 x 0.6 x 8.5 inches

Best Sellers Rank: #855,147 in Books (See Top 100 in Books)
- #348 in Venture Capital (Books)
- #5,245 in Entrepreneurship (Books)

Customer Reviews:
4.5 40 ratings

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E. David Ellington

REQUIRED READING FOR SOCIAL CHANGE ADVOCATES

Reviewed in the United States on November 4, 2015

Verified Purchase

"This book connects the dots from the innovation revolution underway in the private sector to what we need to do to make non-profits and governments real agents of change.

The fundamental difference of course is that you can't use sales as a surrogate for results in the social sector. This book unpacks what that means for running meaningful experiments and driving value and growth in the social sector. Gelobter is thoughtful about the major cultural factors and then, by chapter 4 dives into the depths of how to bring this method to life. He uses real stories every step of the way. From small, startup non-profits to major government agencies, this book brings lean to life for all the stages in the innovation lifecycle."

2 people found this helpful

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Barbara Lamont

Government agencies going lean

Reviewed in the United States on April 20, 2016

Verified Purchase

Excellent guide for our government clientele. They all loved it. The lean movement is truly sweeping through Federal, State & local agencies like wildfire, and producing amazing results in Operations and Communications, also Strategic Planning in healthcare, transportation, Mental Health, even the VA and the military

2 people found this helpful

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Amazon Customer

lean is powerful

Reviewed in the United States on May 29, 2017

Verified Purchase

excellent introduction and how to's
well written
motivating

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Peter Murray

This book that will make you rethink the process of social change

Reviewed in the United States on November 18, 2015

The most direct and useful primer for anyone trying to drive innovation for social change.

I am generally skeptical of new management philosophies and fads, but Lean is here to stay. Rapid experimentation methods are transforming the business sector and the social sector won't be far behind.

The book isn't just for startups. Anyone who is ready to increase the impact of their organization will get a lot from the book. The book has rich examples from entrepreneurs and long-standing organizations that have implemented Lean to amplify their impact.

My only caveat is that leaders who want to take Lean to the social sector are going to encounter resistance from some colleagues and some colleagues. I've seen this challenge in working with a couple dozen organizations to implement Lean. But it can be overcome and in the end most funders and organizational leaders are hungry for experimentation models that can speed up learning and innovation.

One person found this helpful

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Michael T. Cantwell

Great Book. I'm all in

Reviewed in the United States on August 14, 2016

Great Book. I'm all in. Lean Startup principles and practices can be applied to almost anything. High tech startup, low tech business, environmental organization, local social welfare organization, or your own startup youth sports program. Michel Gelobter takes the the concepts in Eric Reis' book to the next level. Very well written.
Validated learning is the key. Speed is everything. Over-planning is the enemy of progress.

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Darian Heyman

Lean Startups for Social Change is a Must-Read!

Reviewed in the United States on November 13, 2015

Brilliant! This on point, how-to guide for nonprofit leaders and social entrepreneurs fills a needed gap and provides emerging and established leaders with the tips, tools, and insights they need to change the world.

One person found this helpful

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Karolina Chachulska

Five Stars

Reviewed in the United States on December 22, 2015

very informative

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Gautam Roy

It's a must read and apply for all social entrepreneurs ...

Reviewed in India on June 24, 2016

Verified Purchase

It's a must read and apply for all social entrepreneurs irrespective of which stage of their life cycle they are in. A must have for Entrepreneurs, Professionals and Business leaders as well.

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