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Leap First: Creating Work That Matters Audio CD – Audiobook, CD, Unabridged
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About the Author
Seth Godin is the author of The Icarus Deception, Linchpin, Tribes, Purple Cow, The Dip, and many other industry-changing books on marketing, business, creativity, and meaningful work. He is one of the most widelyread blog writers in the world (over a million followers and counting).
For more information, search for “Seth” or visit sethgodin.typepad.com .
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Top Customer Reviews
The presentation was different and it felt different then Godin’s other books and his TED talks. This broadcast was produced in front of “an intimate live audience.”
Here’s how this performance made a difference: Godin was clearly relaxed and in particular, compassionate. He communicated with people who experience pain as one who also knows pain, and shared just enough about his painful experiences to convey compassion without turning the listeners’ attention to himself.
This book is integrated with Godin’s previous work. It discusses our need to make art, do work that matters, and ship. This is done in support of the new insights yet is accessible to both followers of his work and also new initiates.
Having listened to the book twice, I can say the new insights gave me the value that I require to recommend that others also make the purchase. Next are some examples of the new insights and what they mean to me.
Godin went much further in describing the force that author Steven Pressfield calls “The Resistance.” This is the thing in all of us that stops us from doing what we tell ourselves we will do. To me, Pressfield makes The Resistance seem like an oppositional outside force of evil that uses our weaknesses against us. Godin frames it as the small and most primitive part of our brain, the amygdala if I recall correctly, and also referred in our culture as our ‘lizard brain’, ‘reptile brain’, or ‘alligator brain.” Alligators (and crocodiles) are considered living dinosaurs. The average male alligator is 600 pounds yet with a brain weight of 9 grams.
Another new or much more developed insight has to do with our need to try something just a bit different and our simultaneous discomfort with taking a chance. Hence the book title, Leap First. In this thought process, when we do work that matters, we have the possibility to fail. We don’t feel safe if there’s a chance we may fail; our reptile brain always influences us to play it safe. It follows that those who fail most while continuing to improvise will have a better chance to win.
One of the most significant insights has to do with the analysis of what we do when we bargain with fear, or The Resistance, and what happens when we do the next thing related to our work. Godin, as always, used works by historically recognized thinkers from around the globe to build this analysis. I believe Godin broke new ground by the way he integrated knowledge about this set of phenomena.
I appreciate the palpable compassion with which insights were communicated. For somebody new to Godin, I suggest starting with this book.
So when I'm on Amazon or Audible and they say there's a new Seth Godin book, I don't even bother to read the synopsis to see what it's about. I just buy it, and chances are much of the material will seem familiar, yet different enough to make it worthwhile.
While that may sound funny, it's classic Seth Godin. He's not like most business book writers who roll out their "5 Step Program to Riches", riddled with acronyms that remind you the steps. And THAT's why I read his books over and over. I'm not looking for somebody to give me a checklist of sure fire steps to riches.
I read his books because they remind me why I do what I do, and they remind me that sometimes people who follow their passion and create art find riches, but they succeed whether they make money or not.
The audiobook was recorded live, which adds a bit of character to the recording. The audio is perfectly clear
Let's talk content:
Chapters could be broken down a bit more, but apart from that, it's an excellent piece.