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LeapFrog® Tag Reading System (16 MB)

3.6 out of 5 stars 161 customer reviews
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  • The amazing touch technology of the Tag Reading System encourages a child's love of reading as words talk, pictures sing and stories live out loud
  • The Tag library includes over 20 books and games featuring characters from TV, movies and classic tales
  • Tag storybooks and learning activities
  • Children learn to read through an exciting and interactive experience in which they can also earn online rewards
  • Parents can connect the Tag Reader to the online LeapFrog
  • Learning Path to see what their child is learning, and explore ways to expand their child's learning journey
  • Help children build vocabulary and reading skills such as word recognition, reading comprehension and phonics skills
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CHOKING HAZARD -- Small parts. Not for children under 3 yrs.

Product Description

Product Description

Introducing Tag Reading System, the revolutionary touch reading system that brings reading to life like never before.


A unique touch and talk device that brings stories to life, the Tag Reading System works with a library of books and games from LeapFrog. Funny voice-overs and cool sound effects add to the fun of discovery, helping ensure that children four to eight love the way this interactive, educational system boosts their confidence and their reading level.

The tag reader is designed to fit comfortably in small hands. View larger.

LeapFrog books include fun, educational activities. View larger.
What We Think

Fun Factor:


(what this means)

The Good: Educational tool brings stories to life

The Bad: Supply of compatible books and games is not endless

In a Nutshell: The Tag reader is a fun way to keep kids interested in learning
At a Glance

Ages: 4 to 8
Requires: 2 AAA batteries; setup uses a computer and the Internet
Let's Play Tag!
With a wide grip that's perfect for little hands, the Tag reader adds a unique element to story time. The included book, Ozzie and Mack, features the rhyming adventures of Ozzie Otter and his playful animal friends. Text for this book is preloaded onto the Tag reader, so as soon as you load two AAA batteries (not included) into the reader, the story can begin.

A little camera in the tip of the reader identifies words and symbols on the specially printed pages, giving kids lots of options. They can pick between starting a story at the beginning and having it read all the way through, playing a page at a time, or reading themselves and using the Tag reader to hear single, tricky words spoken aloud. This last option inspires kids to try reading books they might otherwise avoid, since the Tag reader is always there to help them out.

Young readers are sure to enjoy the way character voices add drama to their favorite stories, the way touching certain pictures inspires quirky sound effects, and the leveled activities included in LeapFrog books.

Explore the World of Reading
LeapFrog presents a library of books that are compatible with the Tag reader. Classics like The Little Engine That Could come to life, and kids' favorite characters, such as SpongeBob SquarePants and Kung Fu Panda, help them connect with new stories. LeapFrog has even teamed with National Geographic Kids to present activity cards featuring different animals that the Tag reader brings to life.

To use additional books and games, you'll need to install the LeapFrog connect application on your computer. Once this is done, it becomes easy to download audio for the books you have and put them on your Tag reader. Use the included USB cable to connect the reader to your computer, and drag-and-drop up to five stories onto it.

Watch Children Fall in Love With Books
Young readers may be too busy following the escapades of their new friends to realize they are building phonics skills, expanding their vocabulary, and improving their reading comprehension. The Learning Path can help you keep up with their progress. This parent-centered section of the LeapFrog connect computer application allows you to download education information from the reader to your computer and track your child's progress. Use it to help customize your child's unique learning journey and celebrate educational milestones.

Overall, this innovative touch system makes reading an enjoyable experience, and there's plenty of room for the system to grow with your child's skills. Watching as children learn new skills and thinking up new ways to be involved in the learning process keeps adults on their toes. While the reader seemed quite durable, the imaginative world of stories that it opens up is a gift that will long outlast the reader itself.

Although headphones are not included, the Tag reader is compatible with most headphones, so kids can concentrate on reading without being distracted or disrupting others.

What's in the Box
Tag Reader, USB cable, LeapFrog Connect software CD, and the book Ozzie and Mack.

Product Information

Product Dimensions 1.2 x 1.6 x 1 inches
Item Weight 1.1 pounds
Shipping Weight 1.2 pounds
Domestic Shipping This item is also available for shipping to select countries outside the U.S.
International Shipping This item is not eligible for international shipping. Learn More
Item model number 30704
Manufacturer recommended age 4 - 8 years
Batteries 2 AAA batteries required.
Best Sellers Rank #247,449 in Toys & Games (See Top 100 in Toys & Games)
#44 in Toys & Games > Preschool > Pre-Kindergarten Toys > Learning > Reading & Writing
#70 in Toys & Games > Electronics for Kids > Systems & Accessories > Electronic Systems
#367 in Toys & Games > Preschool > Pre-Kindergarten Toys > Electronic > Electronic Learning Toys & Systems
Customer Reviews
3.6 out of 5 stars 161 customer reviews

3.6 out of 5 stars
Discontinued by manufacturer Yes

Warranty & Support

Product Warranty: For warranty information about this product, please click here


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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

By Andrew Stack on August 18, 2008
Verified Purchase
There was an article about this toy before it came out in Wired Magazine. It basically interviewed the inventor and peaked my curiosity. So I purchased it. It is an impressive device by any modern day standards. Basically it's a camera that recognizes words and images on specialized paper (the limited series of books that you purchase). Once recognized it plays sound bites or reads the word(s) on the page that you are passing the pen over. It's smartly designed and a child quickly understands how to operate it.

At first it's a game and your child will just want to click on everything to hear the sound bites. As time goes by they start exploring the less than obvious features like read back and games. Before you know it you have a totally transfixed kid. It's great for a long drive and it certainly beats the pants off a dvd. I do believe that this device is positively contributing to my child's learning. I will say that the books vary in quality. I am writing reviews on most of them ; ) so you can follow along if you wish. To start with get Sponge Bob as it is the best of the bunch followed by Kung Fu Panda or Cars.

Last thought if you're still with me. This is a wonderful invention. I do recommend it especially for parent's that are looking for an alternative to TV. I just wish to caution that it is not a substitute for quality reading time with your child so make sure to read to them as well. Overall a great investment.

I hope this review helps.
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A Kid's Review on June 14, 2008
We use this toy for our almost-five-year-old during our daily commutes. It's wonderful because a) it grabs her attention and delights her during what is usually a very shaky, depressing, hungry time of day, b) it's not like a video game in which you have a catatonic child in your backseat who refuses to talk--it's an interactive learning toy that prompts questions and interesting conversations, and c) it's not obnoxious--no weird beeping, no shooting noises, no electronic "music." It's filled with great music that's real. (The most obnoxious it gets is when she repeatedly clicks on an interesting phrase. Last week we heard "It was spectacular!" five times, before she informed us what she believes "spectacular" means.)

It's not often when our child thinks that a toy is as awesome as her parents do. But I can tell this one is definitely on her short list. It's the only toy that regularly travels from the car to the living room, to the kitchen table, to the bedroom, and then back to the car. That's right. She *carries* it. She doesn't ask us to carry it around for her. As far as I'm concerned, that's the highest praise you can give.
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The Tag reading system is definitely a step up from the Leappad in terms of playability. However, it has its limitations.

- Unlike the Leapster where multiple users can share each device, each Tag is for a single user (player profile). LeapFrog highly recommends each child have his/her own Tag reader in order to take full advantage of Tag. Therefore, sharing doesn't work and means more $$$$ spent.

- Using a Tag reader on multiple computers might be cumbersome. I haven't found a way to "migrate" data easily, for example, in case of OS or PC upgrades. This affects the Rewards and the LEAPFROG Learning Path.

- Can only store 5 audio books at a time on the Reader. So if your child wants a different book besides one of the five, you'll have to connect to the computer to download/manage it. This will make it difficult for long trips. Memory is cheap, why not have more memory to begin with?

- Must connect to the internet, but then, who doesn't have internet access these days.

Some nice points.

- Has a headphone jack!
- USB connectivity was pretty easy, but did seem a bit slow.
- Reader worked fine.
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My nonverbal autistic son loves all things Leapfrog and loves story readers. Leapfrog has combined the best of two worlds with the story reader component along with interactive features. I was worried the tip would be delicate and he would break it but no problems so far. The download is very user friendly, the only drawback is only being able to load 5 products at a time so if you have more than that you have to delete and reload but this isn't a huge deal. The positive feedback for the game features is a very nice touch - not only praise for correct answers, but hints to encourage success and promote self esteem instead of "no, that's wrong" or some other negative statement like many toys. Would highly recommend this product for both fun and education.
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All of the positive statements found in the many positive reviews on the Tag Reader are true--when the device works. Unfortunately, the LeapFrog Connect Software suffers from serious problems that makes the overall package unacceptable. Installing new books and updating the device with new software is essentially a crap shoot that can render the device unusable, because your computer can no longer put new books on it. This appears to happen most frequently when a software update is available. The update appears to proceed just fine by erasing everything on the Tag and restarting it, but after that, LeapFrog Connect indicates that it could not update the Tag and proclaims "Error code 3." A check of LeapFrog's website suggests that you should install the Connect software on a DIFFERENT computer (even a friends computer they say) to solve this problem. Since we had already done this once before, our two computers already had the software installed. They also say you can try uninstalling the Connect application and reinstalling it on the same computer, but that a new computer is more likely to fix the problem! We tried that and it didn't work (as they predict). The real responsibility for fixing this problem is with LeapFrog Connect's programmers! Until they address this issue, I cannot recommend the product, despite the fact that when it works it is really quite good.
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