Daniel Waisberg, Analytics Advocate, Google
"Practical, definitive and straightforward, Learning Google AdWords and Google Analytics delivers on the promise of its title and puts you in a position to take on this whole new world of marketing."
Jim Sterne, Founder, eMetrics Summit and Board Chair, Digital Analytics Association
"From novice online advertiser to expert, this book is an excellent reference resource for Google AdWords and Google Analytics. Benjamin's narrative style and practical approach makes this book very easy to understand. Pay attention to the tips throughout the book, this is based on Benjamin's expertise and experience implementing all of these tools with real live customers."
Eva Woo, Digital Marketing Executive, Google, SuccessFactors, SAP
"Benjamin brings all of the information you need to get started and to grow and take advantage of these powerful tools. What I really like is how he brings all of the information about both systems - AdWords and Analytics - together in one central place. He makes it easy to understand how to measure your AdWords campaigns in Google Analytics data. This makes the information very actionable, which is exactly what you want."
Justin Cutroni, Analytics Evangelist, Google
From the Back Cover
Written by Google expert, Benjamin Mangold, this is the 'go to' book for individuals and organizations wanting to get the most out of their digital marketing campaigns. Learning Google AdWords and Google Analytics covers both fundamental Google AdWords and Google Analytics topics, as well as more detailed technical set up for more experienced users. It includes best-practice tips, walkthroughs of account set up, and advanced configuration options.
Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including:
- Techniques and tips for using Google AdWords and Google Analytics
- Creating, managing and optimizing search and display campaigns
- Using digital analytics to measure and improve your website and marketing