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Learning and Memory: Basic Principles, Processes, and Procedures Hardcover – October 13, 2008
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From the Back Cover
This text explores the core principles of learning and memory in a clear, reader-friendly style, covering animal learning and human memory in a balanced fashion. A strong emphasis on practical applications to the college student's everyday life is evident in examples throughout, such as the correlation between caffeine consumption and grade point average (Chapter 1), the importance of taking practice tests over additional studying (Chapter 9), approach/avoidance coping for upcoming and completed exams (Chapter 5), and misremembering what your professor said in class (Chapter 10). The relationship between the fields of neuropsychology and learning and memory is also stressed throughout.
The fourth edition has been thoroughly updated to reflect the latest research and has been freshened throughout with more relevant examples and better graphics. There are new sections on the adaptive-evolutionary approach, potentiated startle, behavior medicine, breaking habits, behavioral economics, testing effect, consolidation theory, an expanded section on working memory, and new applications in animal training, self behavior modification, neuroethics and artificial memory enhancement, and acting and memory.
Pearson’s MySearchLab is the easiest way for students to master a writing or research project. In a recent student survey, the overwhelming majority of students are assigned writing and research projects, for which they would use research and citation tools if they were available to them. MySearchLab is a website available at no additional charge in a package with a Pearson textbook and is also available as a standalone product.
Top Customer Reviews
Here is an example of one of the questions exactly as published in the study guide:
7. Implicit Memory: Explicit Memory as Unconscious :
I found nothing that matched this in the textbook, such as a formula or topic heading. What the heck is the author asking here?
Here is another question, which is unfair also, as many illustrations and cases are referred to, so how is a student to remember each one by the person's initials, or answer without some sort of reference? No question before or after this one is related to this patient, so no lead in from another question. This is just a random question taken from about 400 pages:
14. The impairment in patient K.F. suggests that:
(a) one needs STM to get information into LTM
(b) STM is not necessary for the transfer of information into LTM
(c) LTM has a limited capacity
(d) STM actually has an unlimited capacity
Questions such as these are unfair, as missing two questions precludes making an A.
The text is tiny and hard to read. It's nice to have a light weight book but I'd like to be able to read the text easier as well.
It's a textbook so it isn't like you have a choice but at least you will know what you have to look forward to.
I think the publisher failed in this book design. I vote for a re-do.
Most Recent Customer Reviews
Needed this book for my Psychology of Learning class. It helped with understanding the materials and had good examples. There was some writing in the book but I didn't mind.Published 12 months ago by rawrrdejahh
Very technical and difficult to understand. If you buy this book be prepared to have to read chapters over and over again to understand topics. Read morePublished 22 months ago by valerie
I enjoy this text book, it has many useful information. I would suggest that any body who wants to understand on how we learn should definitely purchase this text book. Read morePublished 23 months ago by Rebecca Huber
I was satisfied with the purchase. There were a few issues with condition but otherwise the book served it's purpose.Published on June 24, 2014 by Linda Maak
I saw a lot of bad reviews so I was nervous about the book but I don't get it . It is as good as any other text book I have had in my psychology classes. Read morePublished on February 6, 2014 by Mary Thornsen
I used this book for my learning and memory class and we barely used it but it did come in handy for the rare chance we used it. but the book was a good bookPublished on January 19, 2014 by Rachell Schliesman