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Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. Hardcover – May 5, 2015
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"Aliza was one of the first people in the fashion industry to embrace the potential of social media and the importance of engaging with followers and, in so doing, changed what it means to work in PR. Any publicist who wants to be powerful, yet accessible, with a voice that is authentic, unique, and engaging, should follow her lead."―
"With this book, Aliza teaches you to smoke the competition with grace and honesty, excel in your career with wit and hard work, and be an overall kinder and more thoughtful human. If you want the job of your dreams, read this book."―Stacy London, TV Personality and Style Expert
"Full of wisdom."―The Zoe Report
"LEAVE YOUR MARK promises to guide you through landing your dream job, killing it in your career and rocking social media-and it does just that through 19 chapters that should serve as any young professional's go-to handbook, full of real-life advice that you won't learn in a classroom."―Harper's Bazaar
"Licht joins the pack of badass women-ones who aren't afraid to divulge the lousy, tough parts of their careers, while sharing advice for how you can navigate your own-who have made themselves virtual mentors for anyone else trudging through the same hustle."―Refinery29
"It should be required for all recent grads-and anyone who wants a raise."―People
"This is a must-read for both recent grads just starting their careers and Millennials already in the work force."―InStyle
About the Author
Aliza Licht is the fashion PR executive and former Twitter phenomenon, DKNY PR GIRL. Featured on the front page of the New York Times style section as one of "America's Next Top Mentors", dubbed the "Reigning Queen of Social Media" by Women's Wear Daily, and called one of "Six Women Who Rule the Fashion World" by TIME Style & Design, she is a TEDx speaker and five-time Fashion 2.0 award winner. She lives in New York City with her husband and their two children.
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Throughout its pages are sprinkled stories from her life, ranging from early career woes to the challenges of anonymous stardom. Her advice is great, and the flow of the book is mostly fantastic, but the formatting could use some work. By the end I was growing increasingly annoyed by the interruption of a perfectly good paragraph by an "insider tip" that was usually pretty common sense, yet made to feel so secret that it might as well be the identity of Gossip Girl.
Occasionally, Licht would go on a rant (something that, IMO, should be saved for opinion columns and reviews, not used in memoirs or advice books, although I can understand the urge.) and it would feel like she was yelling at the reader for something they hadn't done, but that there was a small chance they might do in the future. I found myself feeling slightly upset and bewildered after these parts and having to put the book down in order to remind myself that I hadn't done whatever it was before I was able to pick the book back up and try to get back into it.
Although I know Licht was just trying to be thorough and professional and when she announced in the beginning that she would be altering names and even genders of people she would refer to so that their identities would say secret and the reader, whether they be a man or a woman, would feel equally represented, the whole concept rang through my head like a song on replay whenever I was reading the book and ended up making it feel somewhat contrived and slightly less than genuine.
However, the overall tone of the book was pretty good, and it carried a lot of solid advice for only 288 pages. I think it was a bit of a cautious beginning for Licht in the literary world, but I get the feeling that she will probably publish more, and that she will improve with each publication. I definitely enjoy her social media presence, sass and all, and look forward to reading anything else she decides to print. I would recommend the book in its entirety to anyone looking for advice on a career in social media, fashion, or PR specifically, and the resume section to every person I have ever met or will meet in the future.
Curio Street Reads Rating: 3.5 Stars