- Hardcover: 276 pages
- Publisher: McGraw-Hill Education; 1 edition (March 30, 2018)
- Language: English
- ISBN-10: 1260117561
- ISBN-13: 978-1260117561
- Product Dimensions: 9.4 x 0.7 x 9.4 inches
- Shipping Weight: 2 pounds (View shipping rates and policies)
- Average Customer Review: 44 customer reviews
- Amazon Best Sellers Rank: #213,586 in Books (See Top 100 in Books)
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Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World Hardcover – March 30, 2018
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Too often, business books offer principles birthed in a vacuum that haven't been tested in real-world cases. Legacy in the Making roots its insights in real-world examples of brands that are experiencing great success by valuing legacy over immediacy, and the interviews with the founders and current leaders of these brands offer a glimpse into what long-term thinking looks like in real time. It is a valuable book for all students of business, no matter their age; as the book shows, even the youngest brands can have a legacy mentality.
As somebody who has pursued mostly solitary endeavours I found the following words by Yvon Chouinard in the Foreword to be warmly reassuring and wildly inspirational. Chouinard destroys the fabricated cliché that you have to be ultra-competitive, almost psychopathically competitive, to succeed in business. And that’s what this book does. It takes chances. It inspires.
Chouinard writes, “Conventional business treats companies like fatted calves to be auctioned to the highest bidder in the shortest amount of time. It’s the American way. It starts when we’re young, when they say, 'Okay, kids, line up on the starting line and let’s see who can run the fastest! Now line up over here, kids, and let’s see who can jump the highest!' That way of thinking produces one superhero and a bunch of losers. But, I wanted to do something different. I always have. Growing up, I was as good as anybody at baseball and football and other sports. But when it came time to line up and perform for a crowd, I couldn’t do it. So I’ve been a climber, a kayaker, a falconer, a Telemark skier, a spear fisherman—all noncompetitive sports. All individual pursuits where your only competition is how high you set your personal ambitions. That’s my advice to you as you build your legacy in the making: Invent your own game.” -- Yvon Chouinard, Foreword to Legacy in the Making