Lend Me Your Ears Paperback – Import, January 1, 2004
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The information in this book is entertaining and very helpful to any novice or old hand who has to speak to an audience. Advice is given for speaking in general and also for speaking at specific occasions (toasts, funerals, etc).
His section on rhetorical devices is particularly well done. He gives speakers an EASY method to create phrases and sentences that jump off the page, helping to win the attention and support of their audiences. In one section, he uses real-life examples of the language developed by students attending his seminars, a testimony to the effectiveness of his method. The success of his students proves that anyone can learn to enhance their persuasive rhetoric in a short amount of time.
There are other gems in this book, as well. For example, his three pages on the proper use of passive language made me rethink the old advice to "always avoid the passive voice." And any person who's suffered through a text-heavy PowerPoint presentation will appreciate his advice on visual presentations.
Atkinson used several real-life examples from American speakers, such as Abraham Lincoln, Martin Luther King, and John F. Kennedy. But since I was already familiar with some of those speeches, I particularly appreciated his inclusion of many British examples, many of which I hadn't seen before.
Overall, this is a text that deserves a place on any speaker's bookshelf.
Top international reviews
Whilst doing some personal development for myself through an Open University on-line course I was made aware of Lend Me Your Ears as it was recommended as further reading.
Having read others reviews I purchased a copy and was delighted to have done so!
As I read through the book I found myself saying time and again "yes, this is what I want to achieve" and "yes, this is how things should be, when done properly"
I've learned a lot of new things from the book and it's also served to re-enforce what I already practice and preach, only now I understand more of the "science" behind why what Max advocates works so well in every situation.
In summary, an excellent book that I would unequivically recommend!
A real gem.
It's a wise book that should grace the bookshelf of every speechwriter and public speaker.
Además el autor expone numerosos ejemplos de su trabajo con los oradores más experimentados: los políticos.
There are so many fundamental lessons to be learned, such as understanding the importance of the audience; how visual aids are meant to be used; and the truth about body language. If you know about these elements already, good for you. But so many junior and middle managers have no idea because their exposure to a presentation means starting with PowerPoint slides. Many don't even realise that they ARE the presentation due to the ubiquitous nature of presentation software. Professor Atkinson breaks it down and makes the arguments that are now echoed by other international experts. Yes, there are elements to the book that could do with updating should a new edition be forthcoming, but that's true of most manuals produced ten years ago. Whether you choose to buy this book or not, to be a great presenter you need to be following the advice outlined within it. I'd start here because so many of the newer books and presentation websites are espousing these views correctly, but without the same level of research to back them up.