- Paperback: 288 pages
- Publisher: thirty:one press; 2/13/09 edition (March 26, 2009)
- Language: English
- ISBN-10: 0979589959
- ISBN-13: 978-0979589959
- Product Dimensions: 5.5 x 0.5 x 8.5 inches
- Shipping Weight: 12 ounces (View shipping rates and policies)
- Average Customer Review: 43 customer reviews
- Amazon Best Sellers Rank: #948,715 in Books (See Top 100 in Books)
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Less Clutter. Less Noise.: Beyond Bulletins, Brochures and Bake Sales Paperback – March 26, 2009
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"Meyer takes a candid look at the stupid barriers that prevent progress and explains how to tear them down. By reading this book, evangelists in churches, non-profits, and businesses can learn to connect with the head, heart, and gut of their customers and employees and then change the world." --Guy Kawasaki, author of Reality Check and co-founder of Alltop.com
"Practical, insightful, even breathtaking at times. If your communications are failing to communicate, this book is a fabulous place to start." --Seth Godin, author of Tribes
"The greatest message ought to be communicated in the most memorable ways. And, Kem Meyer will show you how to do it. This book is both inspirational and practical. A must read for those who care about communicating the message of Christ in the most compelling way possible." --Mark Batterson, Lead Pastor, National Community Church and Author of In a Pit with a Lion on a Snowy Day
From the Inside Flap
Simple Strategies for Getting the Word Out Do you ever wonder why people today aren't getting your message? Maybe you can relate to how they feel--bombarded, skeptical, stressed, overloaded--looking for something amidst the pressure of life that will make a real difference. Your mission is as compelling as ever! But hitting people with more promotions, flyers and brochures isn't helping them find the good news.What if you could break through the clutter and find the direct route to their hearts and minds? It's easier than you think.With proven "now" communication strategies--practical solutions and principles that build trust instead of walls--you can make every aspect of a person's engagement with your church simple and more rewarding. Packed with short illustrations and real-life stories, this book is written for leaders in today's attention-deficit world, making it easy to grab, read and use anytime.When you help clear the path, you help people take their next step toward Christ.You'll find that less clutter, less noise speaks louder than anything.
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This book got me asking a lot of questions and and gave me a lot of great insight. 2 1/2 years after reading this book, I am serving at the same church, but have transitioned to the role of Media & Communications Pastor. This book was the genesis of it all. There was so much wisdom in it.
Kem JUST came out with an updated, re-written book called "Less Chaos, Less noise" It's a much thicker volume. I received it a week ago, but haven't had the chance to dig in to the new one yet. Make sure you check that one out... https://www.amazon.com/Less-Chaos-Noise-Effective-Communications/dp/099742740X/ref=sr_1_1?s=books&ie=UTF8&qid=1467434076&sr=1-1&keywords=less+chaos+less+noise
BUT I only give it 4 stars because of the Kindle for iPad version. I will buy a hard copy to keep. The Kindle for iPad version is ridiculously painful to read: most of the graphics are fuzzy, sentences and pages start and stop at odd places, "footnotes" pop up in crazy locations, figure captions are misplaced and it's really cumbersome to find endnotes. Whoever assembled that version owes the author an apology.
The main focus of this book is about how churches can be more effective in communicating to our members as well as to the world around us. You would think we would already be good at this, after all, as preachers it is our job to communicate! Realistically, we know that we fall short in this area and because of that our ministries suffer.
Ms. Meyer is a huge believer keeping things simple. At first I thought that her straightforward and practical style of communication was an effort at "dumbing down," actually, it is just the opposite. People are smart, people are also bombarded with tons of information on a daily basis, what about your message demands my attention? Here is a small sampling of Kem's minimalistic approach:
o The more elements you put on a page, the less important each element becomes.
o The more announcements you have from a platform, the less people hear. (I have always said the only announcement people hear is the one you didn't make. Think about it. Mitchell)
o The more brochures you add to the pile, the harder it is for people to find what they're looking for.
o Which communication vehicles in my church or organization are most effective and why? Which tools would not be missed if they were gone? Can I identify communication pieces that exist purely to serve the internal politics of the organization?
The ideas in this book will help you reevaluate how you and your church communicate in every facet of every ministry. Announcements, PowerPoint slides, bulletins, your website, email blasts, facebook, twitter, it all deserves your attention because realistically, it is probably not getting the attention it deserves.
If you are a minister, church secretary, elder, deacon, active church member, anyone who needs to communicate effectively in ministry then this book is a must read. It is also a very easy read, written in everyday language with tons of insightful illustrations that really drive home the message.