Amazon.com: Customer Reviews: Less and More: The Design Ethos of Dieter Rams
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Customer Reviews

4.7 out of 5 stars
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on April 30, 2011
I thought this was fascinating and comprehensive overview of Braun and Dieter Rams contribution to the success of the company though I think it has a quite a serious editorial flaw.

The publishers have been quite clever in accommodating the huge amount of text and graphic material in a book of just over eight hundred pages. The text, German on left-hand pages and English on the right, has been printed on very thin paper (known as bible stock in the trade) which has a certain amount of show-through. The excellent product shots (314 pages) have been printed on a good matt art with another paper used for the remaining photo essays. Incidentally the color work in the book is printed with an impressive 300 screen, most art books run to 175 to 250.

Eleven of the nineteen chapters are text (on the thin paper) and explore in as much detail as you could want about German and middle European design in the first decades of the last century and how it influenced Rams, particularly the Bauhaus and Ulm design laboratories. A fascinating sixty-five page chapter: 'Dieter Rams, Braun, Vitsoe and the shrinking world' explores the reasons for the companies success and Rams contribution with brilliant product design. Another chapter: 'Graphic design: Braun and Vitsoe' delves, in part, into the typeface used on the products, always in lower-case and originally Akzidenz-Grotesk but after the sixties switching to Helvetica.

Between the essays and possibly the main strength of the book are the photo product pages, basically electrical products for the home. Each item gets a spread of lovely close-up photos butted together and then a spread with a head on shot on the left and each right-hand page having relevant profile photos. Here, unfortunately, I think the book falls down (and why I've given it four stars) because these photos are just too small and made more noticeable because the rest of each page is blank. Matt black was a design element for many of the audio products and to see them basically as small silhouettes with the detail of the fascia, side and backs near invisible seems a nonsense. To have all these product shots this small is just a book designer's whimsy and doesn't do the reader any favors. There are other photos essays of Braun products (including fourteen pages of ones that didn't make it) brochures, packaging, Dieter Rams home.

'Less and more' is an impressive book (apart from the small product photos) and could well become the standard work on the company for design students and those who appreciate good product design and want to know about a man and company that created such high standards. There is another book about the company that might interest you: BRAUN--Fifty Years of Design and Innovation basically product shots with a very comprehensive listing of these in the back pages.

###LOOK INSIDE THE BOOK by clicking 'customer images' under the cover.
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on March 13, 2013
One of the best books I now own. Every design freak like me must have this. Simplicity is elegance was the thrust of his work, and nowhere have I seen it taken to these levels. His work has obviously influenced many in his field. It's easy to see the influence in apple's design, for example. Buy this book. Uncluttered, beautiful design at your fingertips.
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on October 16, 2010
Beautifully printed soft-cover book with thin board slip case. I have several books on Rams and Braun, but this one is almost certainly the best. The main focus here is on Rams with examples of his work for Braun and other companies. Beyond beautifully photographed examples of Braun classics, the book also looks at sketches, prototypes of unrealized products, and even engineering models for some items. Highly interesting with well-written text in English and German.
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on July 5, 2014
this is a fantastic book, however, due to it's size, it will very likely arrive to you damaged as other reviews ave mentioned. this is a shame as the book centers around the pristine design of dieter rams yet the book itself will never exemplify that when then corners are bunged and the face of smudged. see pictures in the customer image section.
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on November 12, 2014
Great as reference, or just for a coffee table book this tome is impressive and beautiful. See some of the most influential designs in history. If you were wondering where Apple got it's design ideas from, then you just found the source.
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on July 2, 2011
I really like this book. It's very unique and very well made. Beautiful pictures, quality paper, and i really like the cover (Its like a matte finish vinyl) and the sleeve that protects the book is awesome.

Its the kind of book you want out where you and others can see it.
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on December 31, 2012
This book is an awesome compilation of the works of Dieter Rams. Beautifully written and illustrated. In both English and German languages.
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on February 24, 2011
This book is beautifully crafted, following the design principles of Dieter Rams in it's construction as well. It is a soft cover, and the text pages are bible thin, yet have a great resolution. The color photography is in a different, extremely high quality gloss paper. The book is based on an expo by Dieter Rams and Braun on 40 years of design. Great lessons to be learned from one of the greatest minds of the 20/21st century.
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on April 22, 2013
If you are passionate about design, you need to add this book to your collection! But most of it is in German...
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on June 29, 2012
I ordered this book along with Dieter Rams : As Little Design as Possible and the books were simply placed in an empty box. One book is 400 pages and the other is 800. They are heavy and expensive. The first order arrived damaged with smashed corners on the hard covers so I asked for replacements while doing the return.
Guess what? Yep, the same thing happened again.
I can't believe the people in shipping are not smarter.
Maybe Amazon is paying peanuts so they are getting monkeys. Who knows...
I give up.

I would really likes the two books in good condition. I never took the book's individual shrink-wrap off to look inside although I should have at least done that for my troubles.
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