When a change in life events had him soul searching, Lorenzo took to the streets of New York with his camera, photographing every night using his digital "point-and-shoot" cameras. He was mesmerized by the color and movement of the city and feels that "pictures see what we do not see." His mantra is that the craft is liberating and everything possesses its own beauty. He stresses the allure of black and white images because they emphasize form. Inspired by paintings of the masters, they train his eye for the use of color in photos.
"25 Lessons I've Learned (about photography) rekindles passion in photographers and photojournalists. Reading Lorenzo's advice can spark and stir the Muse to grand proportions. He offers strong advice to always have your camera ready to shoot. He also advises shutterbugs to employ their imagination and see the world with child-like eyes. One main ingredient he specifically looks for in his subjects is attitude. This is apparent in many of his photos. The choice of backgrounds is as important as the people in them. Read his book and you will fall in love not only with photography but also in the area in which you live, regardless of its socioeconomic standing.
Serving as a mentor, Lorenzo covers the importance of persevering, staying calm and seizing the moment. Any successful person can confirm this. His eye for the unusual, results in extraordinary shots worthy of emulation. From contrast to optical illusion, he inspires others to lighten up and think outside of the box.
Photographing the Big Apple, a city with "aesthetic milk and honey," he found that it offered him endless wells of inspiration. An honest and often candid view of life is what he peddles on Flickr, a photo sharing site, and elsewhere. His desire is to help others do the same. He challenges fellow photographers to "make something out of nothing." It's a thought that sounds Seinfeld-like in sentiment. Perhaps there's a kinship with the show about nothing; he likewise emphasizes the importance of employing humor in the craft.
25 Lessons Learned (in Photography) will fire you up to dust off your camera and hit the street running. You will gain a fresh perspective on seeing things you've never noticed before or previously took for granted. Not only is his book valuable for writers and photographers, but anyone who needs a fresh outlook on life.
--Phyllis Johnson, photojournalist and author of Being Frank with Anne & Hot and Bothered By It, November 20, 2010
"I am on lesson 7 of the 25.
The one which has stuck with me the most to this point is "Use Your Imagination". I won't go into the details (mainly because I don't necessarily remember them as much as how they affected me). This was the first chapter to make me want to print small posters of quotes and paste them around the office.
Use your imagination is a reminder to use the creativity each of us has (and yes, believe it or not, we all have our own imagination. It helps make possible what we and others feel might not be possible. And it makes living just a bit more fun. Read the book. You'll see what I am saying. --David Stoddard, The Unmotivated Motivational Speaker, January 26, 2011
"Because his photography was part of his healing process, Lorenzo learnt to see photography as a metaphor. If what you see causes you pain, you can move, adopt another viewpoint, another perspective. Happiness is mobility, flexibility. There is a perspective for everyone where what they see brings contentment and fulfillment. They just have to keep moving until they find it. There is a point of view we can all seek out. From it we can view the beauty inherent in all things." --Phillip Kay, author of The Far-Famed Blue Mountains of Harry Phillips, BestQuest, November 16, 2010
"Lorenzo is a master. His body of work is some of the very best online and may very well be some of the best being done in the medium today. His street work follows in the tradition of Paul Strand, Cartier-Bresson, Garry Winogrand and Larry Friedlander. Lorenzo's 25 Lessons are...as seminal as Ansel's dissertation on the zone system. I found them to be reenergizing, perceptive and extremely useful. I have been touched by his story, his writings and by his work. I can't imagine anyone not being so." --Photographer Barry Shapiro, Los Angeles, CA, USA
"In many of my conversations on great photographers, I frequently mention Lorenzo's work. His sequential photographs...are nothing less that a visual urban poem. It has been my pleasure to watch Lorenzo's rapid growth as a leading photographer of our time." --Photographer Jim Van Meter, Rochester, NY, USA
From the Author
John Templeton once wrote: "Happiness comes from spiritual wealth, not material wealth... Happiness comes from giving, not getting. If we try hard to bring happiness to others, we cannot stop it from coming to us also. To get joy, we must give it, and to keep joy, we must scatter it."
I wholeheartedly agree. The happiness which my matrimony promises and the experiences of life from which I have learned and that I share in this book have endowed me with so much joy and spiritual wealth that I am compelled to give to others, especially those in need of a little encouragement, a little inspiration, a little reassurance, or perhaps simply, a little love.